Customer Marketing

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having your existing customers transform into loyal Super Fans, who rave about you and your business. You will discover the secrets of creating Super Fans, which is a strategy that is taking average business owners to the top as leaders in their market.

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.

Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.

At last, here's THE audiobook that 21st century entrepreneurs have been waiting for - the inner-secrets of how highly successful Internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the Internet.

In today's fast-paced economy, no manager or investor can afford to ignore the practical strategies and highly applicable insights offered in this path breaking audiobook.

Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers—both patients and healthcare professionals.

More than ever, people are looking for experiences, not products. And not just any experiences—but real ones that turn transactions into engagement and materialism into experimentalism. The pandemic has changed our view of the world, shifted us away from consumerism, and made us appreciate the basic human needs of finding balance and focus. In this new era, customer experience is not just a digital experience, but a perfect combination of real life and digital interaction.

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.

Not sure how to speak with people on the phone or face to face? Have problems dealing with difficult customers? If you want to feel more satisfied at work, stand out as a valuable employee, and learn five-star customer service skills that will help you shine, then you want to listen to Customer Service for Beginners! People come back to businesses that provide them with a quality experience and excellent customer service, and they avoid the employees and places that don’t. Great customer service will keep your clients happy while building your skill set.

Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.

La Customer Experience es una disciplina con una demanda creciente que despierta mucho interés. Solo en países de habla hispana hay 49.500 búsquedas al mes por Google del término "Customer Experience". Pocos son los profesionales que saben del tema y que ofrecen un método que permita diseñar Experiencias Cliente relevantes y rentables . Este libro explica el método CX3C, un método sencillo y eficaz que consta de 10 fases para que el "lunes", cuando el lector llegue a la oficina, pueda empezar a trabajar con sus compañeros en diseñar y activar Experiencias Cliente relevantes y rentables.

Of all the things that can make or break your business, the most critical is experience. Great experiences inspire customers and employees to advocate for you, while bad ones do the opposite. It sounds obvious, but so many companies fail because they don’t think this essential factor is important to their bottom line. It’s All About CEX! breaks experience down into its core components - success, ease, and connection - and shows you how to get the most mileage out of each one.

In their best-selling business classic Lean Thinking, James Womack and Daniel Jones introduced the world to the principles of lean production, principles for eliminating waste during production. Now, in Lean Solutions, the authors establish the groundbreaking principles of lean consumption, showing companies how to eliminate inefficiency during consumption.

The goal of this book is to hand you easy-to-implement ideas that can help you get fully enrolled in your early childhood program, with a waiting list. And not just any old ideas - these are the 77 best ideas and strategies we use consistently. Kris Murray has helped hundreds of owners grow their enrollment by 15 to 300 percent in just a few months, so it’s possible for you too. In fact, she has included some of their case studies and results from using the ideas in this book, to provide you with proof and inspiration.

Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.