Customer Science

Understand the art and science of why people choose you. Your message is your greatest tool to influence others to choose you. The problem is, most people fail because they don’t know how to position and sell themselves. Their message gets lost in the noise. Because our brains are wired to pay attention to certain things, when you build your message on three key (research-backed) strategies, you will bypass the brain’s defenses, stand out from the crowd, and influence decision makers to choose you...every single time. This audiobook tells you how.

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.

The Art of Selling Rocket Science is a rare series of books written specifically for sales and marketing of technical services, including engineering, architecture, construction, applied science, information technology, and management consulting. These books support our main theme that the marketing and sales of complex, technical services are distinctly different from simpler consumer services. The professionals who provide these services earn their livings by developing solutions to complex problems, yet are also asked to participate in selling their services to customers.

Without customers, we don’t have a business. But what can, or should, we do if one of our customers is cranky? Answer: Learn why people behave how they do and how you can respond so that you can be happier and more effectively help solve your customer’s problems without getting pulled into their drama, whatever that is.

She's tied to the shop for a crime she didn't do, serving customers their wishes and nightmares, searching for the three missing puzzle pieces as she does so. Though it may take her years, she's determined to win her freedom before she becomes just another unwitting customer.

In this series of books, I have set out prove that statement is completely untrue and in fact with customers like these then maybe the opposite could be said. As with the first book, these excerpts and comments are all true (as far as I am aware) and though some you may have heard before, I hope there are plenty that you haven't!

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive - and thrive - in a business climate in which customers hold all the cards...

A solitary citizen today with a broadband connection and several inexpensive or free tools has a substantially better chance of influencing the public's perceptions of billion-dollar corporations than ever before.

Nibiru, il dodicesimo pianeta del nostro sistema solare, ha un`orbita estremamente ellittica, retrograda e notevolmente più grande di quella di tutti gli altri. Infatti, per compiere un giro completo intorno al Sole impiega circa 3,600 anni. Azakis e Petri, due simpatici abitanti di questo strano pianeta, a bordo della loro astronave Theos, stanno tornando sulla Terra per recuperare un misterioso e preziosissimo carico lasciato nascosto l`ultima volta che sono stati qui. 

People often debate whether Agile and Lean are the same or different. This audiobook is made to introduce you to the core values and principles of both Agile and Lean methodologies and will hopefully answer some of the common questions about them.

We are living in the age of experience. With the proliferation of tools that allow better and more holistic design of customer experience and employee experience, comes an increased ability to measure, analyze, and optimize. This new age of increased integration means that successful CX and EX involves many teams and departments within an organization to become successful.

Author Jazz Vazquez explains why men don’t get the help they need when they sit down with a female loan officer, car saleswoman, or everyday customer service representative. Why are women so bad at their jobs? Women are bad at any jobs that require them to make decisions. Women are great at creative and artistic jobs as well as whoring, but whores have pimps for a reason. Jazz looks at the psychology of feminist impotence. Females in the workplace make men impotent while also failing to help men who just want answers, technical assistance and guidance with serious business plans.