Customer Strategy

Liste de produits
    • Customer Strategy in the Age of AI
    • Auteur(s): Mark Abraham, David C. Edelman
    • Narrateur(s): Christopher Douyard
    • Durée: 8 h et 12 min
    • Date de publication: 2024-11-05
    • Langue: Anglais
    • Pas de évaluations
    • Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.

    Prix courant: 21,92$ ou 1 crédit

    Prix réduit: 21,92$ ou 1 crédit

    • How to Build Lasting Customer Relationships and Boost Growth
    • Auteur(s): Christoph Senn, Mehak Gandhi
    • Narrateur(s): Christopher P. Brown
    • Durée: 6 h et 18 min
    • Date de publication: 2024-11-18
    • Langue: Anglais
    • Pas de évaluations
    • Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

    Prix courant: 21,92$ ou 1 crédit

    Prix réduit: 21,92$ ou 1 crédit

    • The Remarkable Power of Giving People More than They Expect
    • Auteur(s): Will Guidara
    • Narrateur(s): Will Guidara
    • Durée: 8 h et 37 min
    • Date de publication: 2022-10-25
    • Langue: Anglais
    • 5 out of 5 stars 136 évaluations
    • Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation?

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • Implement a Winning Strategy Driven by Customer Lifetime Value
    • Auteur(s): Peter Fader, Sarah Toms
    • Narrateur(s): Steve Menasche
    • Durée: 4 h et 2 min
    • Date de publication: 2019-06-11
    • Langue: Anglais
    • 4 out of 5 stars 4 évaluations
    • Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • Align Your Markets, Organization, and Strategy Around Customer Needs
    • Auteur(s): Jim Kalbach, Michael Schrage - foreword
    • Narrateur(s): Tom Parks
    • Durée: 8 h et 10 min
    • Date de publication: 2024-05-28
    • Langue: Anglais
    • Pas de évaluations
    • These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.

    Prix courant: 21,92$ ou 1 crédit

    Prix réduit: 21,92$ ou 1 crédit

    • The Insights You Need from Harvard Business Review (HBR Insights Series)
    • Auteur(s): Harvard Business Review
    • Narrateur(s): Christopher Grove, Janet Metzger
    • Série: HBR Insights Series
    • Durée: 2 h et 56 min
    • Date de publication: 2020-09-22
    • Langue: Anglais
    • Pas de évaluations
    • Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly....

    Prix courant: 12,24$ ou 1 crédit

    Prix réduit: 12,24$ ou 1 crédit

  • Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • The Unbeatable Strategy of Loving Customers
    • Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrateur(s): Walter Dixon
    • Durée: 8 h et 37 min
    • Date de publication: 2021-12-31
    • Langue: Anglais
    • 4.5 out of 5 stars 6 évaluations
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Building Continuous Customer Relationships for Competitive Advantage
    • Auteur(s): Nicolaj Siggelkow, Christian Terwiesch
    • Narrateur(s): David Marantz
    • Durée: 6 h et 58 min
    • Date de publication: 2020-10-20
    • Langue: Anglais
    • 3 out of 5 stars 1 évaluation
    • In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Invest in Relationships to Build Your Business and Your Career
    • Auteur(s): Mo Bunnell
    • Narrateur(s): Mo Bunnell
    • Durée: 6 h et 10 min
    • Date de publication: 2024-08-27
    • Langue: Anglais
    • Pas de évaluations
    • Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.

    Prix courant: 30,29$ ou 1 crédit

    Prix réduit: 30,29$ ou 1 crédit

    • A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
    • Auteur(s): Bill Stinnett
    • Narrateur(s): Jeff Cummings
    • Durée: 4 h et 48 min
    • Date de publication: 2021-07-23
    • Langue: Anglais
    • Pas de évaluations
    • In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions....

    Prix courant: 15,45$ ou 1 crédit

    Prix réduit: 15,45$ ou 1 crédit

    • How to Compete Against the Digital Giants and Thrive
    • Auteur(s): Jonathan L. S. Byrnes, John S. Wass
    • Narrateur(s): Chris Sorensen
    • Durée: 10 h et 1 min
    • Date de publication: 2021-08-17
    • Langue: Anglais
    • Pas de évaluations
    • Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • How to Make Community your Competitive Advantage
    • Auteur(s): David Spinks
    • Narrateur(s): Christopher Douyard
    • Durée: 6 h et 19 min
    • Date de publication: 2021-05-18
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • A Growth Strategy for Work, an Even Better Strategy for Life
    • Auteur(s): Jeff Henderson, John C. Maxwell - foreword
    • Narrateur(s): Jeff Henderson
    • Durée: 5 h et 45 min
    • Date de publication: 2019-10-01
    • Langue: Anglais
    • 5 out of 5 stars 15 évaluations
    • Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing ... Business (QuickStart Guides™ - Business)
    • Auteur(s): Benjamin Sweeney
    • Narrateur(s): Duke Holm
    • Durée: 9 h et 50 min
    • Date de publication: 2022-09-22
    • Langue: Anglais
    • Pas de évaluations
    • Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Service Design, Strategy, and the Art of Customer Delight
    • Auteur(s): Thomas A. Stewart, Patricia O'Connell
    • Narrateur(s): Mike Chamberlain
    • Durée: 8 h et 44 min
    • Date de publication: 2016-11-29
    • Langue: Anglais
    • Pas de évaluations
    • Woo, Wow, and Win reveals the importance of designing your company around service and offers clear, practical strategies based on the idea that the design of services is different from manufacturing....

    Prix courant: 32,41$ ou 1 crédit

    Prix réduit: 32,41$ ou 1 crédit

  • Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • How to Apply Behavioral Economics So Customers Buy
    • Auteur(s): Melina Palmer
    • Narrateur(s): Kate Coventry
    • Durée: 7 h et 51 min
    • Date de publication: 2024-03-19
    • Langue: Anglais
    • Pas de évaluations
    • Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Customer-centric Strategy for Enduring Growth
    • Auteur(s): Marion Debruyne
    • Narrateur(s): Teri Schnaubelt
    • Durée: 8 h et 14 min
    • Date de publication: 2019-03-19
    • Langue: Anglais
    • Pas de évaluations
    • Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short....

    Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • How to Conquer the Business World with Kindness
    • Auteur(s): Linda Kaplan Thaler, Robin Koval
    • Narrateur(s): Linda Kaplan Thaler, Robin Koval
    • Durée: 2 h et 58 min
    • Date de publication: 2007-07-24
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....

    Prix courant: 20,19$ ou 1 crédit

    Prix réduit: 20,19$ ou 1 crédit