English Research

Meet the man behind the biggest persona either side of the Mississippi, in this audio companion to the Ken Burns film of the same name. Burns, Geoffrey Ward, and Dayton Duncan pull together a treasure trove of information on the man formerly known as Samuel Clemens, using published and unpublished sources. Also, browse all Mark Twain titles.

As we explore together how psychology is researched while introducing what makes good research and problems psychological researchers can face, in an engaging conversational tone. By the end of this book, not only will you start to become an expert in how psychology is researched, but you will start your journey to understand human behavior and learn more about yourself as well.

This seminal work of nonfiction recounts the new, journalistic mass movement of today. Compiled from more than a decade of investigative reporting, coupled with a vast reference of philosophical research, American Muckraker is the definitive guide of truth-telling in the video age.

Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.

Whether you're a first-time grant writer or a veteran fundraiser, putting together a grant proposal is a daunting task. Thankfully, this up-to-date insider's guide shows you step-by-step how to deal with application forms, give prospective funding sources the specifics they're looking for, and get the money you need.

Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, Berkshire Hathaway enthusiasts, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Write a non-fiction book in 10 days or less, even if you're struggling with writer's block or have never written a book before! Do you aspire to share your wisdom, establish thought leadership, and amplify your influence by writing a book? Are you a busy executive, coach, or solopreneur deterred by writer's block and overwhelmed by the book-writing process? What if we were to tell you that you could write a non-fiction book in 10 days or less with the help of Artificial Intelligence (AI)?

Author Allison Fallon has led thousands of people just like you to find greater meaning by helping them write their story. She's witnessed the phenomenon of a person stepping back, analyzing their life, and realizing what they're good at and what they are not, the types of people who hurt them and those who help, and the things that provide satisfaction and what leaves them empty. And in all this, they find their purpose. They find their story.

Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

Fishers of Men is the true account of secret operations in Northern Ireland carried out by the British Army's most clandestine unit. It tells the unique story, through Rob Lewis' own extraordinary experiences, of an essential instrument in the fight against terrorism, that of covert intelligence gathering. The men and women who work in this field are a special breed who undertake hazardous risks with unflinching tenacity and professionalism - the price of negligence is high and the need for secrecy must be preserved even at the expense of personal relationships.

Robert Olen Butler, author of Perfume River, A Good Scent from a Strange Mountain, and A Small Hotel, teaches graduate fiction at Florida State University—his version of literary boot camp. In From Where You Dream, Butler reimagines the process of writing as emotional rather than intellectual and tells writers how to achieve the dream space necessary for composing honest, inspired fiction.

Drawing from her twenty years of teaching experience and her bestselling Substack newsletter, For Dear Life, Maggie Smith breaks down creativity into ten essential elements: attention, wonder, vision, play, surprise, vulnerability, restlessness, tenacity, connection, and hope. Each element is explored through short, inspiring, and craft-focused essays, followed by generative writing prompts. Dear Writer provides tools that artists of all experience levels can apply to their own creative practices and carry with them into all genres and all areas of life.

With so many choices available to them today's customers are smarter and more demanding than ever before, putting repeat business at risk. In order to keep them coming back, you can't just give them good, or even great, customer service...you have to knock their socks off!

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

The best stories linger in the hearts and minds of readers for decades. These tales gain their power through plots that connect with the audience on both an emotional and intellectual level. Ronald B. Tobias details these 20 time-tested plots. Each is discussed and analyzed, illustrating how a successful plot integrates all the elements of a story. Tobias then reveals how to use these plots effectively in your own work.

In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

How would you like to be given a new identity to live by and then removed from your sisters and brothers—never to be legally permitted to contact them again—even upon your deathbed? This is just one of many examples of red tape adoptees are forced to contend with. This book reveals the making of the current child welfare system. The pioneers who built and profited from the industry continue to deny adoptees access to documents that could lead them back to their families. This book protects you against adoption profiteers and traffickers who profess God is on their side.

With an easy-to-understand approach, Cost Estimation: Methods and Tools provides comprehensive coverage of the quantitative techniques needed by professional cost estimators and for those wanting to learn about this vibrant career field. Featuring the underlying mathematical and analytical principles of cost estimation, the book focuses on the tools and methods used to predict the research and development, production, and operating and support costs for successful cost estimation in industrial, business, and manufacturing processes.