English Research

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

What does it actually mean to be rational? Not Hollywood-style "rational", where you forsake all human feeling to embrace Cold Hard Logic, but where you make good decisions, even when it's hard; where you reason well, even in the face of massive uncertainty; where you recognize and make full use of your fuzzy intuitions and emotions, rather than trying to discard them. In Rationality: From AI to Zombies, Eliezer Yudkowsky explains the science underlying human irrationality with a mix of fables, argumentative essays, and personal vignettes.

In this spellbinding blend of memoir and insight, best-selling author Chuck Palahniuk shares stories and generous advice on what makes writing powerful and what makes for powerful writing. With advice grounded in years of careful study and a keenly observed life, Palahniuk combines practical advice and concrete examples from beloved classics, his own books, and a "kitchen-table MFA" culled from an evolving circle of beloved authors and artists, with anecdotes, postcards from the road, and much more.

In the 18th century, two men dedicated their lives to the same daunting task: identifying and describing all life on Earth. Their approaches could not have been more different. Carl Linnaeus, a pious Swedish doctor with a huckster's flair, believed that life belonged in tidy, static categories. Georges-Louis de Buffon, an aristocratic polymath and keeper of France's royal garden, viewed life as a dynamic swirl of complexities. Both began believing their work to be difficult, but not impossible—how could the planet possibly hold more than a few thousand species?

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.

Between 1999 and 2017, an estimated 250,000 Americans died from overdoses involving prescription painkillers, a plague ignited by Purdue Pharma’s aggressive marketing of OxyContin. Families, working class and wealthy, have been torn apart, businesses destroyed, and public officials pushed to the brink. Meanwhile, the drugmaker’s owners, Raymond and Mortimer Sackler, whose names adorn museums worldwide, made enormous fortunes from the commercial success of OxyContin.

Pontzer's groundbreaking studies with hunter-gatherer tribes show how exercise doesn't increase our metabolism. Instead, we burn calories within a very narrow range: nearly 3,000 calories per day, no matter our activity level. This was a brilliant evolutionary strategy to survive in times of famine. Now it seems to doom us to obesity. The good news is we can lose weight, but we need to cut calories. Refuting such weight-loss hype as paleo, keto, anti-gluten, anti-grain, and even vegan, Pontzer discusses how all diets succeed or fail: For shedding pounds, a calorie is a calorie.

There are only, in my humble opinion, two kinds of readers: readers who love your books and readers who don’t know they love your books yet. But how do you reach those readers in the second category, no matter what kind of writer you are? The answer to that question is...universal fantasy. Universal fantasy is why my sales tripled when I “accidentally” wrote three books that landed in the Amazon Top 100. Universal fantasy is why some authors get gobs of gushing reviews and some authors who write “way better” get crickets.

According to the Pew Research Center, approximately 37 percent of Americans identify themselves as spiritual but not religious. How to Be Spiritual Without Being Religious is a book for that sizable number of folks who seek a rich and authentic interior life but find formal religious affiliation unappealing. It is a clear and nondogmatic guide for finding one's own path of transformation, for embracing a vision of a "practical faith" that enhances a life of happiness and peace.

Ever dream of writing a book, article, poem, or play that means something to you—and maybe to someone else as well? Do you have an idea you're ready to get down on paper? In Creative Writing For Dummies, you'll learn how to unleash your creative side and become a confident and productive writer.

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.

The psychic abilities of most humans are dampened by the clatter of our conscious minds. In this timely audiobook, Russell Targ shows listeners how to quiet this noise and see into the far reaches of time and space through remote viewing. He also illuminates the phenomena of intuitive medical diagnosis and distant healing in a groundbreaking synthesis of research and empirical data.

Best-selling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the establishment.

After the demise of Prophet Muhammad (PBUH), the Muslims were divided regarding whom they should follow as their political and religious leader. The Sunnis followed the Prophet’s companions whilst the Shias followed the 12 Holy Imams chosen by God. The Shia Imams were from the lineage of Prophet Muhammad (PBUH) from his only surviving daughter, Lady Fatimah (SA).

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.

What makes a romance novel a romance? Writing a well-structured romance isn't the same as writing any other genre - something the popular novel and screenwriting guides don't address. The romance arc is made up of its own story beats. Told in conversational (and often irreverent) prose, Romancing the Beat is like sitting down to coffee with romance editor and author Gwen Hayes while she explains story structure - the way she does with her clients, some of whom are regular inhabitants of the best-seller lists.

We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this - and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work - often in unsafe conditions for very low pay - and the billionaires who receive the most profit.

Carson Bradley is the CEO of Bradley Pharmaceutical Corporation, a powerful and influential multi-billion dollar drug empire. His wealth spans beyond anyone's imagination, but is useless to his lonely soul, which has been dormant since the death of his first love to cancer. Every day he strives for the sake of his research because he's determined to eradicate that vile disease forever. Lillian Ly is a young, humble medical student whose compassion for people is boundless.

Condensing the most important topics in all of clinical research in an easy-to-understand presentation. The 20 percent of what you need to know in order to be 80 percent proficient! The authors who have operated various levels of businesses in the clinical research industry since 2005 believe that more practical information pertaining to clinical research needs to be accessible to individuals who are new to the industry or are curious about entering the rewarding world of clinical trials.