English Research

For more than four decades, Dr. Roy Taylor has been studying the causes of diabetes. In 2017, he had a breakthrough: He found scientific proof that type-2 diabetes is not only reversible, but that anyone following a simple regimen can prevent and cure it. Life Without Diabetes makes it easy for people to cut back on their daily calorie intake and avoid the two big problems of dieting - hunger and choice - and lose up to 35 pounds in just eight weeks.

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

This is the original "Little Book," without add ons by later writers. This is a treasure to writers because it "omit(s)" needless words" and subject matter Professor Strunk did not believe was core to better writing. The brevity encourages relistening to deepen one's knowledge of the subject, the point made by Professor Strunk to his students: "the knowledge comes from rereading" or in our case, relistening. This unabridged version has 25 tracks: 1. Preface. 2. Introduction.

There are only, in my humble opinion, two kinds of readers: readers who love your books and readers who don’t know they love your books yet. But how do you reach those readers in the second category, no matter what kind of writer you are? The answer to that question is...universal fantasy. Universal fantasy is why my sales tripled when I “accidentally” wrote three books that landed in the Amazon Top 100. Universal fantasy is why some authors get gobs of gushing reviews and some authors who write “way better” get crickets.

In this spellbinding blend of memoir and insight, best-selling author Chuck Palahniuk shares stories and generous advice on what makes writing powerful and what makes for powerful writing. With advice grounded in years of careful study and a keenly observed life, Palahniuk combines practical advice and concrete examples from beloved classics, his own books, and a "kitchen-table MFA" culled from an evolving circle of beloved authors and artists, with anecdotes, postcards from the road, and much more.

In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.

When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.

Writing a memoir is daunting! You're the expert on your life, naturally, but narrating and organizing your own experiences in the best way can feel impossible. Many writers become frustrated in early drafting stages and quit after a couple of brief attempts. Learn from best-selling memoirist Rachael Herron (who teaches this class at Stanford Continuing Studies) how to fast-draft your memoir while keeping its structure compelling. Learn how to frame your life's story and give it a natural arc to keep your reader glued to the page.

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

World renowned researcher Dr. Barbara Fredrickson gives you the lab-tested tools necessary to create a healthier, more vibrant, and flourishing life through a process she calls "the upward spiral." With Positivity, you'll learn to see new possibilities, bounce back from setbacks, connect with others, and become the best version of yourself.

Whatever you're writing, you have to make it clear. You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise. Writing is more than just words on a page. It's a process of communication.

When New York Times reporter Michael Finkel meets accused killer Christian Longo - who has taken on Finkel's identity - his investigation morphs into an unforgettable game of cat and mouse. True Story weaves a spellbinding tale of murder, love, deceit, and redemption, following Finkel's relentless pursuit of the shocking truth.

Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.

Every aspect of screenwriting is covered with an authority and credibility never seen in any book to come before. Told with honesty, humor, and vulnerability from the real-world perspective of a working, professional screenwriter, Kill the Dog reveals the secrets of what it takes to have a successful career as a Hollywood screenwriter.

Shocking cases of abusive medical research and the whistleblowers who spoke out against them, sometimes at the expense of their careers. The Occasional Human Sacrifice is an intellectual inquiry into the moral struggle that whistleblowers face and why it is not the kind of struggle that most people imagine.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

A Lie Too Big to Fail asserts the idea that a government can never investigate itself in a crime of this magnitude. Was the convicted Sirhan Sirhan a willing participant? Or was he a mind-controlled assassin? It has fallen to independent researchers like Pease to lay out the evidence in a clear and concise manner, allowing listeners to form their theories about this event. Pease places the history of this event in the context of the era and provides shocking overlaps between other high-profile murders and attempted murders of the time.

Acclaimed author of The Adults Alison Espach’s short story "In-Depth Market Research Interviews with Dead People" is an at-once hilarious and heart-breaking portrait of a dead woman’s marriage and the Volvo that stood in the middle of it all.