English Research

Writing a memoir is daunting! You're the expert on your life, naturally, but narrating and organizing your own experiences in the best way can feel impossible. Many writers become frustrated in early drafting stages and quit after a couple of brief attempts. Learn from best-selling memoirist Rachael Herron (who teaches this class at Stanford Continuing Studies) how to fast-draft your memoir while keeping its structure compelling. Learn how to frame your life's story and give it a natural arc to keep your reader glued to the page.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

Houston publishes so many books a year that he can't possibly write them himself. He has a ghost team; writers, agents, publishers. So when he takes a year out to write something of quality, a novel that will win prizes, a lot of people stand to lose their livelihoods. Now Houston, the prime suspect in his wife's murder, has disappeared. He could be anywhere and there are many who'd like to find him.

"Martha Gellhorn was so fearless in a male way, and yet utterly capable of making men melt," writes New Yorker literary editor Bill Buford. As a journalist, Gellhorn covered every military conflict from the Spanish Civil War to Vietnam and Nicaragua. She also bewitched Eleanor Roosevelt's secret love and enraptured Ernest Hemingway with her courage as they dodged shell fire together.

Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.

Between 1999 and 2017, an estimated 250,000 Americans died from overdoses involving prescription painkillers, a plague ignited by Purdue Pharma’s aggressive marketing of OxyContin. Families, working class and wealthy, have been torn apart, businesses destroyed, and public officials pushed to the brink. Meanwhile, the drugmaker’s owners, Raymond and Mortimer Sackler, whose names adorn museums worldwide, made enormous fortunes from the commercial success of OxyContin.

This famous work by Lucretius is a masterpiece of didactic poetry, and it still stands today as the finest exposition of Epicurean philosophy ever written. The poem was produced in the middle of first century B.C., a period that was to witness a flowering of Latin literature unequaled for beauty and intellectual power in subsequent ages. The Latin title, De Rerum Natura, translates literally to On the Nature of Things and is meant to impress the reader with the breadth and depth of Epicurean philosophy.

Prepare to unlock the secrets of effective note-taking that will revolutionize your learning and productivity. Packed with proven, research-backed strategies, this comprehensive guide will teach you how to transform your note-taking skills from a chaotic mess into a powerful tool that helps you retain information, generate innovative ideas, and ace your exams or presentations.

Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs. This means you can learn to plan and implement theme. In doing so, you will deepen your ability to write not only stories that entertain, but also stories that stay with readers long after the end. Conscious mastery of theme will elevate every story you write and allow you to craft fiction of depth and meaning. Take control of your story via a powerful implementation of theme.

A definitive collection of wisdom on every style of writing and a celebration of the transformative power of the written word from one of the most influential writers and thinkers of the modern age, C. S. Lewis, the beloved author of the Chronicles of Narnia series, Mere Christianity, The Screwtape Letters, and other revered classics.

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.

You are invited to embark on a sacred writing journey. Along the way, author Beth Kempton will teach you how to free your mind so your body can create, transform your relationship to fear, write anytime, anywhere, and share your words with confidence. Being a fearless writer has little to do with validation and accolades. Rather it is about ritual, commitment, developing an acute awareness of beauty, dancing with inspiration, listening to the world outside yourself and going deep within. The Way of the Fearless Writer is your guide to this creative, transformational journey.

An assemblage of reflections on the nature of writing and the writer from one the greatest American writers of the 20th century. Throughout Hemingway’s career as a writer, he maintained that it was bad luck to talk about writing - that it takes off “whatever butterflies have on their wings and the arrangement of hawk’s feathers if you show it or talk about it”.

As a scientist, you are a professional writer: your career is built on successful proposals and papers. Success isn't defined by getting papers into print, but by getting them into the reader's consciousness. Writing Science is built upon the idea that successful science writing tells a story. It uses that insight to discuss how to write more effectively.

This book introduces the new and fascinating field of Clinical Neuroscience, which argues that the brain has the power to prevent and treat a variety of neurobiological disorders, from autism to attention deficit disorder. With ground-breaking neuroscience research presented in an accessible, easy-to-understand way The Brain Code teaches listeners how to get the most from their brains and how to access their peak cognitive function.

Secrets the world's best salespeople don't want you to know...finally revealed by Robert Moore, so that you can triple your sales - in any market! Quick question: Imagine yourself closing more deals and making more sales, faster and easier than ever before. How does it feel? Well, that's exactly the purpose of this audiobook: to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more money.

Mystery Writers of America (MWA) is known for providing unparalleled resources on the craft, art, and business of storytelling, helping writers of all levels improve their skills for nearly a century. Now, this new handbook helps authors navigate the ever-shifting publishing landscape - from pacing, plotting, the business side of publishing, to the current demand for diversity and inclusivity across all genres, and more.

From the fall of the Soviet Union to the Arab Spring to today’s continuing conflicts, media have played a decisive role in political affairs across the globe—driving the revolutionary changes shaping today’s new world. This is the first book presenting a comprehensive look at the emergence of media as a primary actor, and not merely an observer, of global affairs. With the rise of digital technology, the power of media to intervene in global affairs is in the hands of everyone—including you.