English Writing

No one comes out of a movie talking about structure. What audiences love and remember about a movie are great scenes. Marlon Brando in the back seat in On the Waterfront giving his "I could'a been a contender" speech. Meg Ryan's fake orgasm in Katz's Deli in When Harry Met Sally with the climactic punch line: "I'll have what she's having." In Superbad, Jonah Hill professing "I love you" to his friend Michael Cera by touching his nose with a "boop".

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Maria Bamford is a creative genius. But the process of creating is not something that “comes easily” or “is enjoyable” for her. So, over the years, she’s invented a number of helpful techniques for tricking, shaming, coercing herself into doing things. You Are (A Comedy) Special is 15-step comedic send up of a self help guide that examines Maria’s approach to stand-up in a hilarious fashion.

In Journeys North, legendary trail angel, thru hiker, and former PCTA board member Barney Scout Mann spins a compelling tale of six hikers on the Pacific Crest Trail in 2007 as they walk from Mexico to Canada. This ensemble story unfolds as these half-dozen hikers - including Barney and his wife, Sandy - trod north, slowly forming relationships and revealing their deepest secrets and aspirations. They face a once-in-a-generation drought and early severe winter storms that test their will in this bare-knuckled adventure.

By age 25, Heather Anderson had hiked what is known as the "Triple Crown" of backpacking: the Appalachian Trail, Pacific Crest Trail, and Continental Divide Trail - a combined distance of 7,900 miles with a vertical gain of more than one million feet. A few years later, she left her job, her marriage, and a dissatisfied life and walked back into those mountains. In her new memoir, Heather shares her distinct message of courage - her willingness to turn away from the predictability of a more traditional life in an effort to seek out what most fulfills her.

Does your knowledge of the Old Testament feel like a grab bag of people, books, events, and ideas? How many times have you resolved to really understand the OT? To finally make sense of it? Perhaps you are suffering from what Sandra Richter calls the "dysfunctional closet syndrome". If so, she has a solution. Like a home-organizing expert, she comes in and helps you straighten up your cluttered closet. Whether you are a frustrated do-it-yourselfer or a beginning student enrolled in a course, The Epic of Eden will organize your understanding of the Old Testament.

Written by the 17th-century Zen master Takuan Soho (1573-1645), The Unfettered Mind is a book of advice on swordsmanship and the cultivation of right mind and intention. It was written as a guide for the samurai Yagyu Munenori, who was a great swordsman and rival to the legendary Miyamoto Musashi.

After graduating from college, Jennifer isn't sure what she wants to do with her life. She is drawn to the Appalachian Trail, a 2,175-mile footpath that stretches from Georgia to Maine. Though her friends and family think she's crazy, she sets out alone to hike the trail, hoping it will give her time to think about what she wants to do next. The next four months are the most physically and emotionally challenging of her life.

The Hidden Lamp is a collection of 100 koans and stories of Buddhist women from the time of the Buddha to the present day. This revolutionary book brings together many teaching stories that were hidden for centuries, unknown until this volume. These stories are extraordinary expressions of freedom and fearlessness, relevant for men and women of any time or place. In this audio, we meet nuns, laywomen practicing with their families, famous teachers honored by emperors, and old women selling tea on the side of the road.

In this anthology of 26 essays and other writings, Huxley discusses the nature of God, enlightenment, being, good and evil, religion, eternity, and the divine. Huxley consistently examined the spiritual basis of both the individual and human society, always seeking to reach an authentic and clearly defined experience of the divine.

The Secrets of Story is a revolutionary and comprehensive writing guide for the 21st century, focused on clever ways to get an audience to fully identify with an all-too-human hero. Authors will learn to how to cut through pop culture noise and win over a jaded modern audience by rediscovering the heart of writing: shaping stories that ring true to our shared understanding of human nature.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Step inside this captivating account of Paulo Coehlo's pilgrimage along the road to Santiago. This fascinating parable explores the need to find one's own path. In the end, we discover that the extraordinary is always found in the ordinary and simple ways of everyday people. Part adventure story, part guide to self-discovery, this compelling tale delivers the perfect combination of enchantment and insight.

Discover the secrets of written persuasion!

Long overshadowed by Japan and China, South Korea is a small country that happens to be one of the great national success stories of the postwar period. From a failed state with no democratic tradition, ruined and partitioned by war, and sapped by a half-century of colonial rule, South Korea transformed itself in just 50 years into an economic powerhouse and a democracy that serves as a model for other countries. With no natural resources and a tradition of authoritarian rule, Korea managed to accomplish a second Asian miracle.

Author Mark Kurlansky pleasantly surprised the world with this engaging best-seller that garnered rave reviews from critics and casual readers alike. His subject for this whimsical biography is the codfish, a species remarkable for its influence on humanity. Cod, Kurlansky argues, has driven economic, political, cultural and military thinking for centuries in the lands surrounding the Atlantic Ocean. Nations like England and Germany have waged wars for cod.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Perceptive, funny, and nostalgic, E. B. White's stroll around Manhattan remains the quintessential love letter to the city, written by one of America's foremost literary figures. The New York Times named Here Is New York one of the 10 best books ever written about the metropolis, and The New Yorker called it "the wittiest essay, and one of the most perceptive, ever done on the city".

Drawn from the author's own mystical illumination, this book reveals the truth buried within the stories of the old and new testaments alike. Briefly, the book states that consciousness is the one and only reality, that consciousness is the cause and manifestation is the effect.

Around the time Elizabeth Gilbert turned 30, she went through an early-onslaught midlife crisis. She went through a divorce, a crushing depression, another failed love, and the eradication of everything she ever thought she was supposed to be. To recover from all this, Gilbert took a radical step. She got rid of her belongings, quit her job, and undertook a yearlong journey around the world, all alone. This is the absorbing chronicle of that year.