English Writing

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

With impressive examples von Däniken illustrates some of the numerous cities that were dug underground as safe harbors from the destructive boulders. Miles and miles of underground passageways have been discovered around the world as they made space for villages and entire cities. To end the book, von Däniken presents his newest discoveries of an event: In 2017, the author was informed that strange mummified creatures were found near the Peruvian village of Nazca. One of the mummies, apparently several thousand years ago, had been implanted with a metal plate under the skin.

Dolly Faulkner has many heart-stopping moments of terror and anxiety, living much of the time truly alone in the Alaskan wilderness. But she is not lonely, as the awesome space and beauty of the mountains fill her with appreciation of all things of nature. Dolly Faulkner came to Alaska as a young woman with the dream of living in the wilderness. Forty Years in the Wilderness is a true reality of carving out a homestead in the Kilbuck Mountains near a minor hotsprings that the regional Native corporation is now trying to claim.

Lost on Purpose is the nonfiction adventure narrative of a former technology executive who took leave of the real world to reinvent himself as a 21st-century mountain man. In October-November 2013, Patrick Taylor crossed the Rocky Mountains alone on foot. He passed through one of the largest wilderness areas in the lower 48 to reach and retrace the route of Lewis and Clark in the winter. The sacrifices - vocationally, financially, emotionally - are measured against the benefits by the author in a refreshingly honest, humorous, and inspirational fashion.

Ricard has selected and translated some of the most profound and inspiring teachings from across these traditions. The selected teachings are taken from the sources of the traditions, including the Buddha himself, Nagarjuna, Guru Rinpoche, Atisha, Shantideva, and Asanga; from great masters of the past, including Thogme Zangpo, the Fifth Dalai Lama, Milarepa, Longchenpa, and Sakya Pandita; and from contemporary masters, including the Fourteenth Dalai Lama and Mingyur Rinpoche.

As practical as it is inspiring, The Art of Creative Writing remains a timeless, illuminating guide that teaches every writer, and aspiring writer, how to create works that are both compelling and enduring.

After accelerating their studies and graduating high school early, two teenagers set off from their hometown in Minnesota to embark on a 2,200-mile canoe journey up the heart of North America. Their destination: the permafrost shores of Hudson Bay. Inspired by a passion for the simple life, where gadgets and schedules are replaced by nature and its harsh beauty, the duo found something that many believe is lost: a true adventure.

Written to help listeners better understand Jesus's life, death, and ultimate mission, this new book by well-known preacher John MacArthur looks at an important - yet often misunderstood - section of the Bible: Isaiah 53. Often hailed as one of the greatest chapters in the Bible, this passage foretells the crucifixion of Jesus, a critical event in God's ultimate plan for salvation. Explaining the prophetic words of Isaiah 53 verse by verse, MacArthur highlights important connections to the history of Israel and to the New Testament.

In this revealing compendium, acclaimed writer Diana Gabaldon shares her invaluable lessons for creating an immersive reading experience, from evoking a mood to using the power of emotions to communicate physical intimacy. You'll learn the difference between gratuitous sex and genuine encounters that move the story forward and how to handle less-than-savory acts that nevertheless serve a narrative purpose. Gabaldon also notes that sex can be conveyed instead of described.

In this exquisitely written book, Robert Macfarlane sets off from his Cambridge, England, home to follow the ancient tracks, holloways, drove roads, and sea paths that crisscross both the British landscape and its waters and territories beyond. The result is an immersive, enthralling exploration of the ghosts and voices that haunt old paths, of the stories our tracks keep and tell, and of pilgrimage and ritual. Told in Macfarlane’s distinctive voice, The Old Ways folds together natural history, cartography, geology, archaeology, and literature.

On January 17, 1913, alone and near starvation, Douglas Mawson, leader of the Australasian Antarctic Expedition, was hauling a sledge to get back to base camp - the dogs were gone. Mawson plunged through a snow bridge, dangling over an abyss by the sledge harness. A line of poetry gave him the will to haul himself back to the surface. On February 8, when he staggered back to base, his features unrecognizable, the first teammate to reach him blurted out, "Which one are you?"

Comprising only 632 Chinese characters, the Heart Sutra is Buddhism in a nutshell. Despite its brevity, this powerful work covers more of the Buddha's teachings than any other scripture. Its influence is more profound and wide-reaching than any other text in Buddhism.

Hundreds of hardy people have tried to carve a living in the Alaskan bush, but few have succeeded as consistently as Heimo Korth. Originally from Wisconsin, Heimo traveled to the Arctic wilderness in his feverous 20s. Now, more than four decades later, Heimo lives with his wife approximately 200 miles from civilization - a sustainable, nomadic life bounded by the migrating caribou, the dangers of swollen rivers, and the very exigencies of daily existence.

In June 1867, Mark Twain set out for Europe and the Holy Land on the paddle steamer Quaker City. His enduring, no-nonsense guide for the first-time traveler also served as an antidote to the insufferably romantic travel books of the period.

Who wrote Great Expectations? That’s easy: Charles Dickens. Who’s the author of Beloved? Toni Morrison, of course. Now how about the Old Testament? You’d think for a book as widely known, studied, and distributed as the Bible, the question of authorship would have been sorted out by now. But the question is more complex (and fascinating) than it seems. Why? Because asking it is to challenge everything we might assume about the Bible’s identity as a book, about what “writing” and “authorship” really mean, and about how a written text could become sacred.

Kabbalah For Dummies presents a balanced perspective of Kabbalah as an "umbrella" for a complex assemblage of mystical Jewish teachings and codification techniques. Kabbalah for Dummies also shows how Kabbalah simultaneously presents an approach to the study of text, the performance of ritual, and the experience of worship, as well as how the listener can apply its teaching to everyday life.

This national best-seller vividly reconstructs one of the most unbelievable and controversial battles in American military history—General Custer’s Last Stand in 1876. Why would a seasoned leader like Custer lead 200 U.S. Army soldiers into battle against 2,000 Native American warriors? The answer lies in this book, which captures in stunning detail the heroism, foolishness, and brutality that led to this legendary battle.

The Climb is a true, gripping, and thought-provoking account of the worst disaster in the history of Mt. Everest: On May 10, 1996, two commercial expeditions headed by experienced leaders attempted to climb the highest mountain in the world, but things went terribly wrong...

There's more to writing a successful fantasy story than building a unique world or inventing a new type of magic. From the writing of strong, action-packed scenes to the creation of dynamic, multi-dimensional characters, fantasy author Deborah Chester guides novices and intermediate writers through a step-by-step process of story construction. Whether offering tips on how to test a plot premise or survive what she calls the dark dismal middle, Chester shares the techniques she uses in writing her own novels.

Rabbi Aryeh Kaplan has translated Sefer Yetzirah, the oldest and most mysterious of all kabbalistic texts, and now brings its theoretical, meditative, and magical implications to light. He expounds on the dynamics of the spiritual domain, the worlds of the Sefirot, souls, and angels. When properly understood, Sefer Yetzirah becomes the instruction manual for a very special type of meditation meant to strengthen concentration and to aid the development of telekinetic and telepathic powers.