English Writing

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

"Every morning I jump out of bed and step on a land mine. The land mine is me. After the explosion, I spend the rest of the day putting the pieces back together. Now, it's your turn. Jump!" Zest. Gusto. Curiosity. These are the qualities every writer must have, as well as a spirit of adventure. In this exuberant book, the incomparable Ray Bradbury shares the wisdom, experience, and excitement of a lifetime of writing. Here are practical tips on the art of writing from a master of the craft - everything from finding original ideas to developing your own voice and style.

Over the past few years, Brianna Wiest has gained renown for her deeply moving, philosophical writing. This new compilation of her published work features pieces on why you should pursue purpose over passion, embrace negative thinking, see the wisdom in daily routine, and become aware of the cognitive biases that are creating the way you see your life. Some of these pieces have never been seen; others have been read by millions of people around the world. Regardless, each will leave you thinking: This idea changed my life.

Thubten Chodron’s illuminating explication of Togmay Zangpo’s revered text, The Thirty-Seven Practices of Bodhisattvas, doesn’t just explain its profound meaning; in dozens of passages she lets her students and colleagues share first-person stories of the ways that its teachings have changed their lives. Some bear witness to dramatic transformations.

After her plane crashes, a 17-year-old girl spends 11 days walking through the Peruvian jungle. Against all odds, with no food, shelter, or equipment, she gets out. A better equipped group of adult survivors of the same crash sits down and dies. What makes the difference?

Stein on Writing provides immediately useful advice for writers of fiction and nonfiction, whether newcomers or accomplished professionals. As Sol Stein, renowned editor, author, and instructor, explains, "This is not a book of theory. It is a book of usable solutions, how to fix writing that is flawed, how to improve writing that is good, how to create interesting writing in the first place."

Living at the limits of our ordinary perception, mosses are a common but largely unnoticed element of the natural world. Gathering Moss is a beautifully written mix of science and personal reflection that invites listeners to explore and learn from the elegantly simple lives of mosses.

Here is an entirely new side of Kurt Vonnegut, Vonnegut as a teacher of writing. Of course he's given us glimpses before, with aphorisms and short essays and articles and in his speeches. But never before has an entire book been devoted to Kurt Vonnegut the teacher. Here is pretty much everything Vonnegut ever said or wrote having to do with the writing art and craft, altogether a healing, a nourishing expedition.

Ever grabbed the steering wheel, and yanked it to the side, just in the nick of time? Or ever picked up the phone to call someone, only to find they're already there! Inside of each one of us is an inner wisdom just waiting to come out. It's the voice that had you turn the wheel or pick up the phone. And this inner knowing has the answers to your most pressing questions. Where do I go? What do I do? Why am I even here? Or even how do I get out of this mess?

With color, irony, and sensitivity, Pulitzer Prize winner Annie Dillard illuminates the dedication, absurdity, and daring that is the writer’s life. As it probes and exposes, examines and analyzes, The Writing Life offers deeper insight into one of the most mysterious of professions.

To live in a pristine land unchanged by man... to roam a wilderness through which few other humans have passed... to choose an idyllic site, cut trees and build a log cabin... to be a self-sufficient craftsman, making what is needed from materials available... to be not at odds with the world but content with one's own thoughts and company. Thousands have had such dreams, but Richard Proenneke lived them.

Napoleon Hill's Golden Rules: The Lost Writings consists of a series of magazine articles Napoleon Hill wrote between 1919 and1923 for Success Magazine. Hill's obsession with achieving material success led him out of the poverty-stricken Appalachian Mountains and filled him with the desire to study successful people.

These articles focus on Hill's philosophy of success, drawing on the thoughts and experiences of a multitude of rags-to-riches tycoons.

The Writing Revolution (TWR) provides a clear method of instruction that you can use no matter what subject or grade level you teach. The model, also known as The Hochman Method, has demonstrated, over and over, that it can turn weak writers into strong communicators by focusing on specific techniques that match their needs and by providing them with targeted feedback. Insurmountable as the challenges faced by many students may seem, TWR can make a dramatic difference.

A creative writer's shelf should hold at least three essential books: a dictionary, a style guide, and Writing Fiction. Janet Burroway's best-selling classic is the most widely used creative writing text in America, and for more than three decades, it has helped hundreds of thousands of students learn the craft.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

This is the first book to offer the great master's incisive wisdom in short selections taken from the whole range of his voluminous works. The pithy and powerful readings, arranged according to theme, provide a perfect introduction to Dogen - and inspire spiritual practice in people of all traditions.

This entertaining and sharply written guide - for both beginners breaking into comedy and professionals seeking to improve their sets and advance their careers - examines the work of great comedians such as Louis C. K., Jerry Seinfeld, Eddie Izzard, Moms Mabley, Hannibal Buress, Sarah Silverman, Richard Pryor, and more as a means of illustrating the most important techniques of performing and writing stand-up.

Written by the 17th-century Zen master Takuan Soho (1573-1645), The Unfettered Mind is a book of advice on swordsmanship and the cultivation of right mind and intention. It was written as a guide for the samurai Yagyu Munenori, who was a great swordsman and rival to the legendary Miyamoto Musashi.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: