Entrepreneurship Small Business

In 213, Rachel Pedersen was a single mom, freshly off of food stamps and struggling to get her life on track. Three years later, she left her 9-to-5 job and launched a consulting business with her husband. Today, she is the founder and CEO of two multimillion-dollar companies and an expert in every aspect of social media, helping businesses 1X (or 1X!) with massive, needle-moving growth.

In this hands-on successor to the popular book The Trusted Advisor, you'll find answers to pervasive questions about trust and leadership - such as how to develop business with trust, nurture trust-based relationships, build and run a trustworthy organization, and develop your trust skill set. This pragmatic workbook delivers everyday tools, exercises, resources, and actionable to-do lists for the wide range of situations a trusted advisor inevitably encounters.

In this leadership book, renowned industry analyst Josh Bersin introduces a new way to think about organizational design, employee engagement, and employee development. Distilled from decades of research and management theory into seven practical yet profound management principles, Bersin outlines how business leaders can create enduring companies that thrive with improved customer satisfaction, employee retention, and business agility.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

For therapists, profit is too often an afterthought. You focus on caring for clients and paying rent and clinicians, and take home the leftovers—if there are any. In Profit First for Therapists, Julie Herres adapts the popular profit first cash flow system specifically for private practice owners. Through client stories and case studies, powerful frameworks, and simple tips, she lays out a clear path to profitability.

Not confident with your negotiating skills? This book will cure you! A must-have for any small business owner, The Pocket Small Business Owner’s Guide to Negotiating is full of helpful tips and strategies for getting what you want without alienating your clients and suppliers. You will learn to analyze your wants, needs, advantages, and disadvantages going in, maintain your resolve, and see the negotiation through to a successful end. Topics include position bargaining, contracts, purchases, conflict resolution, and more.

In this inspiring and insightful book, Dr. Mendez seamlessly intertwines timeless Christian values with cutting-edge entrepreneurial wisdom, guiding listeners towards creating and running businesses that are not only financially successful but also deeply rooted in purpose and integrity. Through real-life biblical anecdotes, practical strategies, and profound reflections, this book illuminates how faith can be the cornerstone of ethical and prosperous entrepreneurship.

Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.

Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on start-ups, comparing billion-dollar start-ups with those that failed to become one - 30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected.

Ben Mezrich's 2009 best seller, The Accidental Billionaires, is the definitive account of Facebook's founding and the basis for the Academy Award-winning film The Social Network. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers’ redemption and revenge in the wake of their epic legal battle with Facebook.

This comprehensive guide provides step-by-step instructions to help you build and manage a profitable trucking company without the stress. With this book, you'll have everything you need to hit the road in no time, while making sure your trucking business starts off strong and finds success along the way.

Directed at managers on all rungs of the corporate ladder, this thoroughly updated and expanded edition of the best selling Managing Transitions provides practical, step-by-step strategies for reaching goals and minimizing the disruptions caused by workplace change. It is an invaluable managerial tool for navigating an inevitably tumultuous time.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

Explore the universe of potential buyers. Learn how to assemble a team of expert advisors to prepare your business for sale. Walk step by step through a typical investment-banker-led midmarket sale process from start to finish. Adam Coffey has spent the last 20 years as CEO of three private-equity-backed national service companies. Through his experience executing a buy-and-build strategy, he has bought and sold more than 100 companies ranging in size from $1 million to $1 billion. Selling your business is an art.

How can you take your skills and expertise and package it to become a successful consultant? There are proven time-tested principles, strategies, tactics, and best practices the most successful consultants use to start, run, and grow their consulting business. Consulting Success teaches you what they are.

The initial excitement of starting a business for many independent contractors, solopreneurs, and small business owners can quickly turn into a whirlwind of chaos and confusion. Knowing Isn't Doing provides you with a roadmap that will turn the chaos to clarity and confusion to confidence. More importantly, it will provide you with professional, personal margin to envisioned.

Whether you're in the trenches struggling to make consistent sales or dreaming of turning your art into a full-time living, this groundbreaking guide provides the inspiration and the practical steps you need to become your own art boss. There's never been a better time to turn your creative ideas into a successful business. The internet is pushing aside art world “gatekeepers” who used to decide what was "worthy”—now anyone with a laptop and a dream can make a thriving living from their creativity.

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.

Most entrepreneurs are fixated on their competition and on external conditions they can’t control. To them, cash flow is a constant source of worry. What they don’t realize is that their success isn’t actually about them at all. It’s about who they can create value for and what those people aspire to. Entrepreneurs who know exactly how they create value can cross over a line where cash flow becomes certain and the model they’ve created continually improves. Once you reach this point, you become totally confident that your cash flow will always be predictable.

We were created by an infinitely creative God to reflect his love and character to the world. One way we do that is by continuing his creative work. In this energizing book, serial entrepreneur and best-selling author Jordan Raynor helps artists, entrepreneurs, writers, and other creatives re-imagine our work as service to God and others, addressing such penetrating questions as: Is my work as a creative really as God-honoring as that of a pastor or missionary? Will what I make today matter in eternity?