Entrepreneurship Small Business

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

First Things First is a revolutionary guide to managing your time by learning how to balance your life. Traditional time management suggests that working harder, smarter, and faster will help you gain control over your life, and that increased control will bring peace and fulfillment. But the authors of First Things First apply the insights of The 7 Habits of Highly Effective People to our daily problems of struggling with the ever-increasing demands of work and home life.

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.

In 25 Hours a Day, Nick shares the lessons he learned while building his business as a member of the US Army. He grew that business to seven figures by flipping the switch and going all in - then breaking that switch so he could never go back. Now, Nick wants to help you transform your life by embracing the suck, living like you’ve got an extra hour, and harnessing the power of “one more”. By applying these simple lessons, you’ll radically improve your chances of success.

I’ve written this book because selling your business is quite possibly the biggest financial transaction of your entire life, and you’ve never done it before and will likely never do it again, and you really need to be smart about this. I recently did a quick study on the likelihood that a firm in a particular, narrow vertical would have a successful exit—defined as someone else purchasing, for real money, a majority of your firm’s equity.

Have you ever wondered why some people are super-achievers and seem to go from success to success while others never seem to get out of the starting blocks? In my 40 years of coaching high-achieving entrepreneurs, I’ve noticed that they all go through a process to help them break through to the next level of success. I call this process "The 4 C’s Formula". The 4 C’s Formula is a universal process that can be used by anyone who wants to achieve greater success in any part of their life.

From the time we learn to speak, we're told that if you don’t have anything nice to say, don’t say anything at all. When you become a manager, it’s your job to say it--and your obligation. Author Kim Scott was an executive at Google and then at Apple, where she developed a class on how to be a good boss. She has earned growing fame in recent years with her vital new approach to effective management, Radical Candor. Radical Candor is a simple idea: to be a good boss, you have to Care Personally at the same time that you Challenge Directly.

Author Bedros Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will teach you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes - not only to achieve but dominate your goals.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

In the weird glow of the dying millennium, Michael Lewis sets out on a safari through Silicon Valley to find the world's most important technology entrepreneur, the man who embodies the spirit of the coming age. He finds him in Jim Clark, who is about to create his third, separate, billion-dollar company: first Silicon Graphics, then Netscape - which launched the Information Age - and now Healtheon, a startup that may turn the $1 trillion healthcare industry on its head.

To become a millionaire, you have to think like one. The Millionaire Mind shows you how. Also available: The Millionaire Next Door.

Dive into the fascinating world of Sahabah companions in business who broke barriers and set unprecedented examples of leadership and entrepreneurship. This book sheds light on the inspiring lives of these trailblazers, offering valuable lessons and insights for modern listeners.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.

Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).

The meteoric rise of Johnny Wimbrey is one of the great rags-to-riches/tragedy-to-triumph tales of our time. By seizing control of his life and developing a brand-new mindset, Wimbrey gave up the hardcore streets and a world of drugs, created a business that's now worth more than nine figures, and is presently living the life of a multimillionaire with his family. Now, in Building a Millionaire Mindset, he provides the knowledge, tools, and insights you need to achieve your dreams - life-changing advice you can take to the bank.

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.