First Business

In The Digital Leader: Finding a Faster, More Profitable Path to Exceptional Growth, a team of visionary entrepreneurs delivers an authoritative and engaging roadmap demonstrating how to digitalize your business by taking small achievable steps that yield measurable near-term results. In this handbook of concrete strategies and methods, the authors show you how to pinpoint and implement bite-sized projects that sync up with your business priorities.

With first-party data, Martech and customer centricity, to marketing on steroids. As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust, and creates a true relationship with a customer in a privacy-first era. In this audiobook, the author shows in a practical way how people-based marketing is introduced step-by-step.

A collection of people, food, cities, personalities, and lessons learned during my travels. This book is impactful. If you travel for a living (or thinking about it), buy it! My goal was to write this so you could listen over a weekend or on a business trip.

Making giant lifestyle changes is difficult. Author Kristine Hudson has more than a fleeting knowledge of this truth, having left her stable, comfortable nine-five suburban life behind to live in a van as a freelance writer. In fact, as she demonstrates in her books, the next worst thing to being completely unprepared is being partially prepared! Combining Ms. Hudson’s works, You Can Absolutely Do This ties together her narrative of a first time van lifer, a first time side hustler, and a first time work-from-home entrepreneur, all rolled into one.

Launch Your New Career is for professionals who are serious about launching their coaching business to help others and to make a positive impact in the world. In Launch Your New Career, author and Master Results Coach, Carine Kindinger shares her own recipe for success that she used to transition from a day job to becoming a successful Results Coach.

Wenn Sie davon träumen, als Trader, Vermögensverwalter, Sales Manager, Analyst usw. in die Finanzbranche einzusteigen, Sie aber nicht sicher sind, wie Sie das machen sollen? Wayne erklärt, dass Sie der beste Kandidat der Welt sein könnten, doch es keine Rolle spielt, wenn Sie nicht diese eine Sache haben. In diesem Buch zeigt er Ihnen, wie Sie sie bekommen.

Se sei un lavoratore serio, impara da chi si è trovato su tutti i lati della scrivania, come dipendente, Regional Manager (responsabile dell'assunzione di investment banker), imprenditore e coach finanziario professionale. Wayne condivide le conoscenze acquisite con il suo lavoro nel mondo della finanza a livello globale, da New York City a Londra, dalla Scandinavia all'America Latina fino alla Cina e al Medio Oriente.

A self-help, rediscovering-yourself book about how to find what you truly value in life with balance, perspective, and a greater focus on purpose of mind, body, and soul.

Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

Join award-winning HR guru Ed Bray with his 25 years of human resources and university teaching experience as he shows you how to work smart in your first job - whether in the office or a remote workplace. Ed takes a simple, funny, and straightforward approach to share advice, guidance, and real-world stories from key areas of the workplace.

From the heart of Africa, a spellbinding true story of entrepreneurship, media, culture, and tradition all tastefully rolled into one! Absolute Radio is an authentic story of girls and boys who became women and men—and heroes—on the wings of a radio station. Running the course of 25 years, the story comes from the culturally stylish twin city of Sekondi-Takoradi in Ghana with global footprints. It is the most tantalizing and groundbreaking body of work about Ghana’s private broadcasting industry.

Robert Carter III, also known as Councillor Carter, was one of the wealthiest men in the United States in the 1700s. He emancipated more than 500 of his enslaved African Americans. And in today's world, his wisdom and teachings are needed more than ever. A Man Named Robert chronicles the actions of Robert Carter III's life and identifies the key leadership lessons he displayed. This book is part history and part guide to becoming a great leader, inspired by Robert Carter III, an advocate of peaceful change while never wavering in making the opposition listen and give in.

Recargatucartera es un libro, que te quitará la ignorancia financiera. De manera disruptiva te enseño conceptos nuevos y que no conoces aún, los cuales de manera holística te ayudarán a generar ingresos pasivos, los cuales son ingresos que mes a mes obtienes sin que tengas que trabajar. No existe deuda buena y deuda mala. La deuda no se debe de tener en ningún momento para que logres la tranquilidad financiera concepto que te explico en este libro, la tranquilidad financiera es un estilo de vida que se explica por si mismo.

More than ever, people are looking for experiences, not products. And not just any experiences—but real ones that turn transactions into engagement and materialism into experimentalism. The pandemic has changed our view of the world, shifted us away from consumerism, and made us appreciate the basic human needs of finding balance and focus. In this new era, customer experience is not just a digital experience, but a perfect combination of real life and digital interaction.

In Vitagraph, Andrew A. Erish provides a comprehensive examination and reassessment of the company most responsible for defining and popularizing the American movie. This history challenges long-accepted Hollywood mythology that simply isn't true: that Paramount and Fox invented the feature film, that Universal created the star system, and that these companies, along with MGM and Warner Bros., developed motion pictures into a multimillion-dollar business.

A gestão integrada: para liderar sua cultura de processos de negócio! Serão 100 dias úteis de trabalho. Um capítulo a executar por semana. Uma maratona de ritmo e disciplina, por 5 meses de implementação. E a intenção de formar uma base muito sólida, um firme alicerce para próximas arquiteturas, que sustentem qualquer negócio!

Whether you’re a dad or a mom, whether you’re rocking the "parent" part of your life and feel your vision for that radical idea or revolutionary business is on the back burner, or you’re a rock star in the business arena, at the top of your game and you know your relationships pay the price…this book is for you. Cereal Dad Preneur provides a road map and a practical guide to achieve success in all areas of your life.

You are in a job that you don’t really like anymore, and yes, it served you well for a while. You are at the point in your life where you are ready to take a leap of faith and launch your own coaching business. You love helping people; it comes naturally to you. You know you were born to make a difference in the world, and you know that now it the right time. Yet, you are overwhelmed and don’t know where to even start! The fears have kicked in, and you wonder how you are going to continue paying the bills while you launch the new business.

Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Oreal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.

Domina tu próximo cambio profesional utilizando las guías más fiables en el mundo para los líderes en transición. Michael D. Watkins, máxima autoridad en transiciones profesionales, nos explica en este audiolibro cómo superar con éxito los retos particulares de cada tipo de transición (promoción, liderar a antiguos compañeros, incorporación a una nueva empresa...) aplicando los principios básicos en cada situación.