Fitness Business

The uncomfortable truth: The physical culture of much of the world has measurably eroded while the health and fitness field has managed its profit margins and delivered the illusion of rehabilitation and performance. The business of human movement has failed to manage its own downside. Gray Cook, co-founder of Functional Movement Systems, believes you can break that trend by asking better questions of yourself and those you help. The Business of Movement guides you in how to listen to what movement is telling you in health, wellness, fitness and performance.

Travis Macy has summited glacial peaks in the French Alps, rappelled into limestone caves in China, and raced through parched deserts in Utah. In 2013 he famously won the Leadman Series, a combination of nearly 300 miles of high-altitude trail running and mountain biking over the course of five epic endurance races. Macy achieved all of these victories without elite professional training or even exceptional strength, speed, or flexibility.

Part manifesto, part whispered wake-up call, The Healthy Deviant is a modern-day survival guide for being a healthy person in a predominantly unhealthy world. If you are finding health-improvement to be a challenging quest, you are not alone. Drawing on more than two decades of scientific insight and real-life wisdom, award-winning health journalist Pilar Gerasimo shares the unlikely means by which a small but growing number of healthy outliers are managing to pull off the seemingly impossible.

Most fitness professionals love helping people change their lives, but many struggle to gain new clients, and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional, will empower you to build your business, and keep it growing, all while maintaining your love of serving your clients and members. This audiobook will free you from the ups and downs of the fitness world, and help you reach more people than ever before.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Sought-after speaker and writer Rabbi Daniel Lapin delivers an inspiring and insightful discussion of how to bring joy and confidence to all of life's many challenges. Rabbi Lapin introduces you to his unique 5F system, weaving together family, faith, finance, friendship, and fitness. He demonstrates how to organize your life so that you're not neglecting one area to achieve success and connection in another.

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help other gym owners build happier lives. Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts, and more interviews than he can recall, Chris shares his best lessons in the second edition of Two-Brain Business.

As a therapist, Joyce Marter noticed an extraordinary trend: as her clients improved their mental health, they leveled up in other areas of their lives. They received raises, they got promotions, and some even started their own business. This epiphany led her to develop an insightful and ingenious process for releasing limiting habits and beliefs so you can begin your journey to freedom and prosperity. Here, Joyce shares the culmination of her life’s work as the go-to expert on the “Psychology of Success”—a proven method to help you improve your financial well-being.

It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.

Yoga is thought of by many as a fitness hobby—a gentler alternative to SoulCycle and CrossFit—but its underlying philosophy offers much more than a good workout. Yoga can relieve stress, focus the mind, and provide a path to reinvention, resilience, and a meaningful life. In Beyond the Mat, physician, executive, and yoga instructor Julie Rosenberg reveals how the essential lessons of the four-thousand-year-old Yoga Sutras contain a relevant framework in which to thrive both personally and professionally.

Most of us are constantly plugged in and stressed out - tethered to our phones and e-mail, overworked and inactive at our desk jobs, and out of touch with what our bodies and our brains really need. Clean Mind, Clean Body is your reset button, an immersive experience in mental and physical self-care that will transform your daily routine and your habits.

Most books on coaching and business focus on surface-level actions like list building, client generation, and marketing. This book, however, recognizes that unless you address the deepest, most unconscious “shadow” layers of your operating system, you will self-sabotage your growth at every level. Your shadow is composed of your fears, old trauma, and insecurities. It’s the reason why most business owners struggle to stand out, attract ideal clients, and create consistent revenue.

To keep doing what you love, you need to maintain your own systems, not just the ones you write code for. Regular exercise and proper nutrition help you learn, remember, concentrate, and be creative - skills critical to doing your job well. Learn how to change your work habits, master exercises that make working at a computer more comfortable, and develop a plan to keep fit, healthy, and sharp for years to come.

Imagine if you had as much energy for your family at 8 p.m. as you have at the office at 8 a.m.? Whether or not you can hit a home run or run a marathon, this program will train you to perform at the highest possible levels in both your professional and family life.

Many yoga teachers are great at teaching but often struggle with the business of yoga. Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher looking to expand your student base, a new teacher fresh out of yoga teacher training, or simply considering signing up for your first yoga certification course - this book is for you.

Own Your Glow is an inspirational, actionable, and wildly enriching companion for change. Celebrity wellness and lifestyle guru Latham Thomas provides soulful principles that offer an illuminated path for examining life’s challenges, helping you curate your path to greatness, while embracing your uniquely feminine attributes. Packed with rituals, meditations, and snackable lifestyle tips, Thomas provides a clear framework for harnessing your passion, developing spiritual fitness, and embracing true vulnerability.

Ditch the labels and embrace positive, healthy practices for eating, exercising, and living an authentic life - your way! Deciding to improve your health, your consciousness, and the world can seem so overwhelming that you don’t know where to begin. Author and actor Alicia Witt isn’t here to dole out lists of dos and don’ts, but she is here to show how adopting the “small changes philosophy” allows you to find balance, eat healthier, and feel better physically and emotionally.

Level Up is about becoming the person you want to be, developing the business that you want to run, and creating the life you want to live. For every significant step you take on the journey to achieving these goals, you will have to Level Up. This audiobook provides you with three clear Level Up road maps to guide you on your journey: The Personal - Be More! road map will help you break through personal limitations and strive for excellence. The Physical - Learn More! road map will help you improve your coaching skills, knowledge, results and reputation in the fitness industry.

From humble beginnings of just $150 to his name, to a multi-million dollar brand and franchise business, 4U Fitness, Daniel Nyiri has learned the ins and outs of what it takes to build a truly successful business. In this book Daniel shares the strategies necessary to achieve long term success as a gym owner by teaching you how to work on the business instead of in it. You'll learn invaluable information to apply to your gym so that it too can become a seven-figure business.

The most important purpose for any business is marketing and selling, which many people fail to realize. You cannot just place your advertisements periodically. It is an ongoing process. You always have to think of new and innovative promotional ideas, advertisements, slogans, and campaigns.