Fitness Business

Yoga Business Mastery is a practical guide to the business side of teaching yoga. You’ll learn the mindset, positioning, sales, pricing, and packaging strategies needed to launch or expand your career. If you’re serious about turning your passion into a sustainable lifestyle, this book offers insider knowledge that will increase both your income and your impact.

Legendary magician Penn Jillette was approaching his 60th birthday. Topping 330 pounds and saddled with a systolic blood pressure reading over 200, he knew he was at a dangerous crossroads: If he wanted to see his small children grow up, he needed to change. And then came Crazy Ray. A former NASA scientist and an unconventional, passionate innovator, Ray Cronise saved Jillette's life with his wild "potato diet". Outspoken, frank, and bitingly clever, Presto is an incisive, rollicking listen.

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help other gym owners build happier lives. Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts, and more interviews than he can recall, Chris shares his best lessons in the second edition of Two-Brain Business.

Sought-after speaker and writer Rabbi Daniel Lapin delivers an inspiring and insightful discussion of how to bring joy and confidence to all of life's many challenges. Rabbi Lapin introduces you to his unique 5F system, weaving together family, faith, finance, friendship, and fitness. He demonstrates how to organize your life so that you're not neglecting one area to achieve success and connection in another.

Many yoga teachers are great at teaching but often struggle with the business of yoga. Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher looking to expand your student base, a new teacher fresh out of yoga teacher training, or simply considering signing up for your first yoga certification course - this book is for you.

The uncomfortable truth: The physical culture of much of the world has measurably eroded while the health and fitness field has managed its profit margins and delivered the illusion of rehabilitation and performance. The business of human movement has failed to manage its own downside. Gray Cook, co-founder of Functional Movement Systems, believes you can break that trend by asking better questions of yourself and those you help. The Business of Movement guides you in how to listen to what movement is telling you in health, wellness, fitness and performance.

Get Rich with Personal Training, is a fast, simple to read and novel approach to creating a personal training business, that is not only sustainable, but also brings in some serious cash. If you are tired of hearing "Just walk the floor and talk to people" as advice from other personal trainers, and would like to know what actually works, then this is the book for you.

It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.

A detailed blueprint of exactly what to change for the biggest impact, The Health Habit is a researched framework of 27 of the most important habits a human can ever have. It starts from the morning, to what you eat, how you think, how you plan, how you sleep, and everything else. Learn how to make it painless and sustainable, and it will follow you for the rest of your life.

The most important purpose for any business is marketing and selling, which many people fail to realize. You cannot just place your advertisements periodically. It is an ongoing process. You always have to think of new and innovative promotional ideas, advertisements, slogans, and campaigns.

We all know the benefits of healthy eating, but in practice, it’s often just not compatible with a busy, working lifestyle. But what if that didn’t have to be the case? Productivity and nutrition experts Graham Allcott and Colette Heneghan present a new way to think about what you eat: the Productivity Ninja way.

To keep doing what you love, you need to maintain your own systems, not just the ones you write code for. Regular exercise and proper nutrition help you learn, remember, concentrate, and be creative - skills critical to doing your job well. Learn how to change your work habits, master exercises that make working at a computer more comfortable, and develop a plan to keep fit, healthy, and sharp for years to come.

Building a Badass Boutique - Your 10-Touch Journey to Designing a Fitness Studio That Rocks takes operators through the key areas of Purpose, Pain, Positioning, People, Programming, Place, Processes, Plan, Pace, and Polish. The 10 touchpoints are unpacked clearly and comprehensively, offering new lenses, and allowing you, the business owner, to establish authentic foundations that will set you up to optimize and scale. Emma Barry is a global fitness authority advising the sector’s fastest growing segments: boutique studios, budget clubs, and fit tech start-ups.

When Canadian researcher Dr. Christopher Charles was studying the devastation caused by iron deficiency in impoverished populations in Southeast Asia, he discovered an innovative way to help people get iron into their diets: place an iron ingot right into their cooking pots. Dr. Gavin Armstrong, a biomedical scientist and entrepreneur, built upon Charles’s findings to develop, manufacture, and distribute that ingot, which became the Lucky Iron Fish, a cost-effective solution to iron deficiency.

Imagine if you had as much energy for your family at 8 p.m. as you have at the office at 8 a.m.? Whether or not you can hit a home run or run a marathon, this program will train you to perform at the highest possible levels in both your professional and family life.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

As a therapist, Joyce Marter noticed an extraordinary trend: as her clients improved their mental health, they leveled up in other areas of their lives. They received raises, they got promotions, and some even started their own business. This epiphany led her to develop an insightful and ingenious process for releasing limiting habits and beliefs so you can begin your journey to freedom and prosperity. Here, Joyce shares the culmination of her life’s work as the go-to expert on the “Psychology of Success”—a proven method to help you improve your financial well-being.

Most fitness professionals love helping people change their lives, but many struggle to gain new clients, and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional, will empower you to build your business, and keep it growing, all while maintaining your love of serving your clients and members. This audiobook will free you from the ups and downs of the fitness world, and help you reach more people than ever before.

Level Up is about becoming the person you want to be, developing the business that you want to run, and creating the life you want to live. For every significant step you take on the journey to achieving these goals, you will have to Level Up. This audiobook provides you with three clear Level Up road maps to guide you on your journey: The Personal - Be More! road map will help you break through personal limitations and strive for excellence. The Physical - Learn More! road map will help you improve your coaching skills, knowledge, results and reputation in the fitness industry.

Own Your Glow is an inspirational, actionable, and wildly enriching companion for change. Celebrity wellness and lifestyle guru Latham Thomas provides soulful principles that offer an illuminated path for examining life’s challenges, helping you curate your path to greatness, while embracing your uniquely feminine attributes. Packed with rituals, meditations, and snackable lifestyle tips, Thomas provides a clear framework for harnessing your passion, developing spiritual fitness, and embracing true vulnerability.