Fitness Business

The uncomfortable truth: The physical culture of much of the world has measurably eroded while the health and fitness field has managed its profit margins and delivered the illusion of rehabilitation and performance. The business of human movement has failed to manage its own downside. Gray Cook, co-founder of Functional Movement Systems, believes you can break that trend by asking better questions of yourself and those you help. The Business of Movement guides you in how to listen to what movement is telling you in health, wellness, fitness and performance.

To perform better in any situation - in your career, hobbies, relationships, or in any facet of your life - it is critical to develop psychological skills, which, just like physical abilities, can be taught, learned, and practiced. Both as individuals and as groups, we can tone these psychological skills and use them to heighten awareness, foster talents and technical abilities, and reach peak performance. Mental preparedness and psychological awareness are the keys to thriving in any environment.

You are about to discover how to achieve a lifestyle you have always wanted and create a new, stronger version of yourself. You see, it's always a lack of emotional fitness and low self-esteem that are the reasons why even smart, competent and talented people are not able to achieve a satisfying life, a life that should easily be possible for them.

Part manifesto, part whispered wake-up call, The Healthy Deviant is a modern-day survival guide for being a healthy person in a predominantly unhealthy world. If you are finding health-improvement to be a challenging quest, you are not alone. Drawing on more than two decades of scientific insight and real-life wisdom, award-winning health journalist Pilar Gerasimo shares the unlikely means by which a small but growing number of healthy outliers are managing to pull off the seemingly impossible.

If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help other gym owners build happier lives. Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts, and more interviews than he can recall, Chris shares his best lessons in the second edition of Two-Brain Business.

Yoga Business Mastery is a practical guide to the business side of teaching yoga. You’ll learn the mindset, positioning, sales, pricing, and packaging strategies needed to launch or expand your career. If you’re serious about turning your passion into a sustainable lifestyle, this book offers insider knowledge that will increase both your income and your impact.

Sought-after speaker and writer Rabbi Daniel Lapin delivers an inspiring and insightful discussion of how to bring joy and confidence to all of life's many challenges. Rabbi Lapin introduces you to his unique 5F system, weaving together family, faith, finance, friendship, and fitness. He demonstrates how to organize your life so that you're not neglecting one area to achieve success and connection in another.

Years ago, Wayne Nance's life was out of control. An incessant smoker, he weighed 315 pounds. His marriage was disintegrating and his finances were bottoming out. He finally realized that his obesity, debt and relationship meltdown were surface problems resulting from his core attitudes and beliefs.

Imagine if you had as much energy for your family at 8 p.m. as you have at the office at 8 a.m.? Whether or not you can hit a home run or run a marathon, this program will train you to perform at the highest possible levels in both your professional and family life.

As a therapist, Joyce Marter noticed an extraordinary trend: as her clients improved their mental health, they leveled up in other areas of their lives. They received raises, they got promotions, and some even started their own business. This epiphany led her to develop an insightful and ingenious process for releasing limiting habits and beliefs so you can begin your journey to freedom and prosperity. Here, Joyce shares the culmination of her life’s work as the go-to expert on the “Psychology of Success”—a proven method to help you improve your financial well-being.

It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.

Ditch the labels and embrace positive, healthy practices for eating, exercising, and living an authentic life - your way! Deciding to improve your health, your consciousness, and the world can seem so overwhelming that you don’t know where to begin. Author and actor Alicia Witt isn’t here to dole out lists of dos and don’ts, but she is here to show how adopting the “small changes philosophy” allows you to find balance, eat healthier, and feel better physically and emotionally.

Most books on coaching and business focus on surface-level actions like list building, client generation, and marketing. This book, however, recognizes that unless you address the deepest, most unconscious “shadow” layers of your operating system, you will self-sabotage your growth at every level. Your shadow is composed of your fears, old trauma, and insecurities. It’s the reason why most business owners struggle to stand out, attract ideal clients, and create consistent revenue.

Do you feel like your coaching sessions are just going in circles after trying your best to help your clients change but getting nowhere? Have you ever felt like there must be a more effective way to empower your clients to embrace change and achieve remarkable results? You’ve got the certifications, the right gear, and even the perfect ambiance in your coaching space. But something's missing… Your clients listen but don't seem to move forward. It's like watching a car stuck in the mud — lots of effort, but no progress.

Most fitness professionals love helping people change their lives, but many struggle to gain new clients, and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional, will empower you to build your business, and keep it growing, all while maintaining your love of serving your clients and members. This audiobook will free you from the ups and downs of the fitness world, and help you reach more people than ever before.

The most important purpose for any business is marketing and selling, which many people fail to realize. You cannot just place your advertisements periodically. It is an ongoing process. You always have to think of new and innovative promotional ideas, advertisements, slogans, and campaigns. 

Snapchat quick guides.

Start your own gym, build a profitable business from scratch, and start changing lives. You have a passion for fitness and helping others achieve their goals. But you’re also stuck working for someone else or living paycheck to paycheck after each training session. Luckily, the combination of hard-won secrets to success and one man’s story of strength offers you a blueprint for building a thriving fitness business from scratch.

Ten ways to promote your fitness business on Twitter.

Ten ways to promote your fitness business on YouTube.