Global Career

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands. He also describes the challenges they have had to overcome along the way.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

For executives leading their organizations through change and growth Mindshifting provides a powerful tool kit. The book guides you through the seven attentional shifts a leader has to make, providing a logical framework for you to move from managing one's self to leading large organizations.

Are you a leader? If the answer is no, I can confidently tell you, you may be wrong. Why? Because whether you like it or not, every one of us need to play a leadership role in some part of our lives. It could be work, it could be home, or it could be as simple as organizing an event or managing a dinner party. So, you simply don’t have a choice!

"Blueprint for Building a Successful Brand" by Arthur Harrison is an essential guide for creators, influencers, startups, and businesses aiming to navigate the complex world of brand-building in the digital age. This book provides listeners with actionable insights into crafting a compelling brand identity, positioning themselves in a competitive market, and creating meaningful connections with their audiences.

International author, coach, and consultant Bill Poole is concerned...concerned about the anger, apathy, and polarization that plague our communities, workplaces, and the world. It's become a world where respect gets no respect, and disrespect gets applauded and rewarded. This practical book is for the wise, capable leaders in our communities and organizations who are beyond frustrated with the unhealthy cultures and systems they can’t seem to change. If you are one of those leaders, consider this book your roadmap for transformational change.

Descubre los secretos más inquietantes detrás del carisma que movió naciones y desató una era de oscuridad. Este libro no es una glorificación del mal, sino un análisis fascinante y sin precedentes de las tácticas psicológicas, emocionales y discursivas que Adolf Hitler utilizó para manipular, persuadir y dominar a millones de personas.

In diesem dringenden, maßgeblichen Hörbuch legt Bill Gates einen weitreichenden, praktischen - und zugänglichen - Plan dafür vor, wie die Welt die Treibhausgasemissionen rechtzeitig auf Null senken kann, um eine Klimakatastrophe zu verhindern. Seit einem Jahrzehnt untersucht Bill Gates die Ursachen und Auswirkungen des Klimawandels. Mithilfe von Experten aus Physik, Chemie, Biologie, Ingenieurwesen, Politikwissenschaft und Finanzwesen hat er sich auf das konzentriert, was getan werden muss, um die unserem Planeten bevorstehende Umweltkatastrophe zu verhindern.

This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance. The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored.

This book explores the full power of the Material Adverse Change clause and today's M&A in general. You'll dig into the real causes of M&A failure and discover the traits and practices that lead to poor results as you learn how to avoid these common mistakes and drive more successful deals. Recent case studies highlight common mistakes made - and propagated - by otherwise intelligent people, so you can identify and eliminate these practices within your own organization.

Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.

Land a lighthouse deal to catapult your startup over the chasm of early adopters and into the land of new opportunities with trillion-dollar companies. Navigate to the Lighthouse explains how to do that, using strategic business development as a competitive advantage. When you approach the chasm and look at lighthouses shining on potential trajectory-changing deals, two questions likely cross your mind: Should I invest the time and resources to pursue what seem like impossible deals? If so, what’s the path to get there—strategically and tactically? Kurt Davis has the answers.

Frugal Value contests the notion that companies can rise to the great challenges of our time by adopting so-called "sustainable business" practices. Instead, the acute ecological crisis requires an all-round rethink of what business does and how it does it. This book explores what business responsibility looks like today and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

COVID-19 has caused fundamental shifts in attitudes around remote and office work. And in The New Normal in IT: How the Global Pandemic Changed Information Technology Forever, internationally renowned IT executive Gregory S. Smith explains how and why companies today are shedding corporate office locations and reducing office footprints.

Es geht um viel: Um unsere Zukunft in Deutschland und Europa. Um die Welt, wie wir sie unseren Kindern wünschen. Und um einen Global Player, den kaum jemand kennt, der uns jedoch alle betrifft – Chinas Mittelstand. 60 Prozent der Wirtschaftsleistung und 70 Prozent der technologischen Innovationen Chinas werden von mittelständischen Unternehmen geleistet. Doch wer sind die neuen Hidden Champions und Weltmarktführer von morgen, welche Ziele verfolgen sie global und was hat das mit unserer Zukunft zu tun?

The greatest challenge of any start-up and growth company is the transition from an early stage start up to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture from concept to an award-winning global marketing communications company with well over a thousand employees in eighteen countries in a few short years.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

This book bridges the research and practice of global talent management. It opens important theoretical and practical avenues to understand the concept internationally while focusing on developing and emerging countries. Chapters derive from various geographic regions and embrace cross-national, comparative, and interdisciplinary perspectives. An open and inclusive approach is used in assessing the challenges of global talent management, strategies to overcome these challenges, and in charting opportunities for future talent management.

Unlock the secrets to mastering global talent acquisition and management in the modern era with Winning the Global Talent War. This insightful guide delves into the strategies used by top organizations to attract, retain, and develop the world's best talent. Combining rigorous analysis, real-world case studies, and expert insights, the author reveals how to navigate the complexities of an interconnected, technology-driven world.