Health Business

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Researchers have found that the accelerated pace of modern office life is taking its toll on productivity, employee engagement, creativity and wellbeing. Faced with a relentless flood of information and distractions, our brains try to process everything at once, increasing our stress, decreasing our effectiveness and negatively impacting our performance.

A 'textbook with passion', Hardwiring Excellence offers a road map and practical how-to guide for creating and sustaining a culture of service and operational excellence. In this book, author Quint Studer, founder of Studer Group, draws on his personal experience as a former hospital executive who led two organizations to the top 1% in patient satisfaction and his experience coaching hundreds of healthcare organizations since.

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising crime and suicide rates? Can decorating your walls with the right artwork make you more honest? The human brain is fantastically complex, having engineered space travel and liberated nuclear energy, so it's no wonder that we resist the idea that we're deeply influenced by our surroundings.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

One wrong move can undercut your message. Believe it or not, our bodies speak louder than our words. Postures, gestures, and expressions convey reams of information - and often not what you'd expect. A smile, for example, is usually considered welcoming. But crook one corner of your mouth higher, and you project superiority, subconsciously chasing other people away. Without Saying a Word explains how even the subtlest motions have meaning.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

We already know from scientific research that mindfulness practices enhance mental health and improve clarity and focus. Finding the Space to Lead shows how this training has specific value for leaders. This is not a new leadership system to add to the burden of already overworked people. It brings the concepts of mindfulness into the everyday life of anyone in a leadership role, through specific exercises that address practical issues.

In 2015 Manoush Zomorodi, host of WNYC's popular podcast and radio show Note to Self, led tens of thousands of listeners through an experiment to help them unplug from their devices, get bored, jump-start their creativity, and change their lives. Bored and Brilliant builds on that experiment to show us how to rethink our gadget use to live better and smarter in this new digital ecosystem. In this fascinating new audiobook, Manoush explains the connection between boredom and original thinking.

Renowned clinical psychologists Paul Napper and Anthony Rao offer seven principles for using mind and body to help you locate and develop your own agency. Based on years of research and real-world application and stories of both high and low performers, their methods equip you to succeed in a world requiring constant adaptation.

With rapid technological innovation leading the charge, today's world is transforming itself at an extraordinary and unprecedented pace. As jobs become more multifaceted, as information streams multiply, and as myriad devices place increasing demands on our attention, we are confronted every day with a plethora of new challenges. Fortunately, as Leonard Mlodinow shows, the human brain is uniquely engineered to adapt.

Daniel Amen, MD, one of the world's foremost authorities on the brain, has news for you: your brain is involved in everything you do - learn to care for it properly, and you will be smarter, healthier, and happier in as little as 15 days!

What guides your everyday life? In many cultures, you might use prayer beads such as the rosary or the 108-bead mala as a guide in your spiritual or meditative practice. In this book, Dr. Mimi Guarneri blends modern science and ancient wisdom to offer her own guide of 108 pearls-steps you can take to awaken the healing potential of your body, mind, and spirit.

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative 20 years in the making, Ashton leads us on a journey through humanity's greatest creations to uncover the surprising truth behind who creates and how they do it.

It is one of the enduring enigmas of the human experience: many of our most iconic, creative endeavors - from Nobel Prize-winning discoveries to entrepreneurial inventions and works in the arts - are not achievements but conversions, corrections after failed attempts. The gift of failure is a riddle. Like the number zero, it will always be both a void and the start of infinite possibility. The Rise - a soulful celebration of the determination and courage of the human spirit - makes the case that many of our greatest triumphs come from understanding the importance of this mystery.

Six little hormones pretty much determine your mood at every moment of your life. If one is out of balance, it can not only cause you to be depressed, it could also cause mayhem for the rest of your health. Learn what you can do about it.

It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.

This book is for anyone who has experienced a difficult person at work. Revealing the nine different types of difficult people, there's a quick quiz so you can work out the personality type you're dealing with, and how to communicate with them effectively.