Health Business

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you combat new competitors and define the best strategy for your company. With insights from leading experts including Michael E. Porter, A. G. Lafley, and Clayton M. Christensen, this book will inspire you to: choose a strategy that meets the demands of your competitive environment; identify the signals of disruption and take steps to avoid it; understand lean methodology and how it is changing business; and more.

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.

Originally published in 1928, this book has changed the lives of millions of people in the years that have passed. Hill interviewed numerous industrial giants of his day - from Andrew Carnegie to Thomas Edison and J.P. Morgan - and distilled what he learned into the 15 lessons that compose The Law of Success. The lessons range in topic from the importance of organized planning and imagination to the power of desire, but each is aimed at creating a new reality of abundance and prosperity.

For decades, statisticians, social scientists, psychologists, and economists (among them Nobel Prize winners) have spent massive amounts of precious time thinking about whether streaks actually exist. After all, a substantial number of decisions that we make in our everyday lives are quietly rooted in this one question: If something happened before, will it happen again? Is there such a thing as being in the zone? Can someone have a "hot hand"? Or is it simply a case of seeing patterns in randomness? Or, if streaks are possible, where can they be found?

Adults on the autism spectrum rarely have access to services once they age out of the school system. Many on the spectrum struggle with forming and building relationships, finding and maintaining jobs, and managing their day-to-day lives. Life Coaching, specifically for adults on the spectrum or anyone who considers themselves neurodivergent, can provide individuals, other coaches, parents, and professionals the tools and skills necessary to guide people to success.

The transformative mind-model for performing under stress and making pressure your advantage. Used by the planet’s top performers. In Performance Under Pressure, forensic psychiatrist Dr Ceri Evans gives you the tools to take control of the moment. Beat doubt, worry, regret and burnout with simple mind techniques and discover the secret of how to be ‘comfortable being uncomfortable’. No one is immune to pressure. We all fall victim to its effects in the same ways. But pressure is misunderstood.

This is the go-to guide on working with anyone in your office - from the difficult or negative to the toxic and destructive - whether they are your manager, a team member, or someone who’s just waiting out the clock. Chock-full of useful advice that will make your workday happier and more productive.

Resilience is not an innate character trait. Whether you’re in a leadership role or working as part of a team, you need to implement strategies that build and nurture resilience. You need a resilience plan. Award-winning mental health expert Marie-Hélène Pelletier draws on her clinical practice and extensive knowledge in therapeutics and business practices to explore how resilience is the best defense against burnout and how everyone can build it in themselves—not with a one-size-fits-all plan but with strategies to help you create a custom plan.

In this explosive expose of the drug companies and how they are ripping us off, Marcia Angell, M.D., a doctor, medical journalist, and a former editor of the respected New England Journal of Medicine, reveals the many ways in which the pharmaceutical industry has moved away from its original purpose of finding and producing useful new drugs.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Do you want to overcome stress? Do you want to learn to assert yourself? Do you want to be understood? Do you want to understand other people? These are just some of the concerns that developing your emotional intelligence will address. Having a high intelligence quotient may not be enough to achieve success. Psychologists say that emotional intelligence affects performance. It has a huge impact on your professional success.

Do you feel "stuck" in your life right now? Whether you struggle with depression, anxiety, trauma—or simply feel unhappy or unmotivated—you may be seeking ways to find meaning, or discover the inspiration you need to create a new path in life that better serves you. Mindfulness has gained popularity as a self-help solution for a variety of mental health issues, and mindfulness meditation has been touted as powerfully effective in helping people find focus and balance in order to complete important tasks. But you may wonder, "How does one actually do mindfulness?"

Americans love a hard worker. The employee who toils eighteen-hour days and eats meals on the run between appointments is usually viewed with a combination of respect and awe. But for many, this lifestyle leads to family problems, a decline in work productivity, and, ultimately, physical and mental burnout. Chained to the Desk in a Hybrid World provides an inside look at the impact of work stress on those who live and work with workaholics—partners, spouses, children, and colleagues—as well as the appropriate techniques for clinicians who treat them.

Part manifesto, part whispered wake-up call, The Healthy Deviant is a modern-day survival guide for being a healthy person in a predominantly unhealthy world. If you are finding health-improvement to be a challenging quest, you are not alone. Drawing on more than two decades of scientific insight and real-life wisdom, award-winning health journalist Pilar Gerasimo shares the unlikely means by which a small but growing number of healthy outliers are managing to pull off the seemingly impossible.

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

You will never look at people the same way again - including yourself - after this lively look at how we make character judgments. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, and Nobel Prize winners, authors Matt Kohut and John Neffinger demystify the process we use to size each other up.

The intention for Be Your Own Cheerleader is to help professional Asian and South Asian women—who have toggled between the two very different cultures of East and West—thrive in the workplace. When you are raised in the collective we, it is very difficult to make a name and place for yourself in the individual I. Not only are you unskilled in advocating for yourself, but you are also unsure of how to be proud of your work or accomplishments. Neelu Kaur's analysis of various research is at the intersection of leadership and wellness.

Robert Prechter proposes a new science called socionomics. It's the study of how humans interact and how that interaction determines the course of the economy, culture, and history.

Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.