Market Research
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Auteur(s): Michael J. Silverstein, Abheek Singhi, Carol Liao, Autres
- Narrateur(s): Don Hagen
- Durée: 11 h et 31 min
- Version intégrale
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Au global
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Histoire
You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrateur(s): Don Hagen
- Durée: 11 h et 31 min
- Date de publication: 2013-02-06
- Langue: Anglais
- You've heard of the burgeoning consumer markets in China and India that are driving the world economy....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Treasure Hunt
- Inside the Mind of the New Consumer
- Auteur(s): Michael J. Silverstein
- Narrateur(s): John H. Mayer
- Durée: 9 h et 19 min
- Version intégrale
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Au global
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Histoire
Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts, it's the one closest to her parking spot.
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Treasure Hunt
- Inside the Mind of the New Consumer
- Narrateur(s): John H. Mayer
- Durée: 9 h et 19 min
- Date de publication: 2006-05-03
- Langue: Anglais
- What's going on in the mind of the new consumer....
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Prix courant: 18,00$ ou 1 crédit
Prix réduit: 18,00$ ou 1 crédit
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Selling with Heart
- Growing Your Business with Authenticity and Trust
- Auteur(s): Kym Cousins
- Narrateur(s): Kym Cousins
- Durée: 5 h et 43 min
- Version intégrale
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Au global
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Histoire
Today, more than ever, buyers are craving "human-to-human" contact and the meaningful connections that have been lost in the big wide world of overly curated social media and impersonal chat bots. This book is all about reclaiming that connection, by getting back to the basics of attracting and retaining loyal customers, being confident in your sales interactions, and creating a winning mindset.
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Selling with Heart
- Growing Your Business with Authenticity and Trust
- Narrateur(s): Kym Cousins
- Durée: 5 h et 43 min
- Date de publication: 2020-07-15
- Langue: Anglais
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Today, more than ever, buyers are craving "human-to-human" contact and the meaningful connections that have been lost in the big wide world of overly curated social media and impersonal chat bots....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Willful
- How We Choose What We Do
- Auteur(s): Richard Robb
- Narrateur(s): Stephen Bowlby
- Durée: 5 h et 41 min
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Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.
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Willful
- How We Choose What We Do
- Narrateur(s): Stephen Bowlby
- Durée: 5 h et 41 min
- Date de publication: 2019-11-12
- Langue: Anglais
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A provocative combination of philosophy and economics that offers a key to many of our quixotic choices, this groundbreaking volume provides a new way to understand everything from investing to how hard we work to how we manage daily interactions....
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Prix courant: 25,00$ ou 1 crédit
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Customer-Driven Disruption
- Five Strategies to Stay Ahead of the Curve
- Auteur(s): Suman Sakar
- Narrateur(s): Tristan Wright
- Durée: 5 h et 27 min
- Version intégrale
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Disruption - the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts - drives business failure and success. Most people think technology causes disruption, but technology merely enables it. Changing customer needs cause disruptions, and too many businesses get caught unaware. Suman Sarkar offers proven strategies that will enable any business to stay radically close to its customers and address their evolving needs.
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Customer-Driven Disruption
- Five Strategies to Stay Ahead of the Curve
- Narrateur(s): Tristan Wright
- Durée: 5 h et 27 min
- Date de publication: 2019-09-03
- Langue: Anglais
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Businesses worry about new technologies, but customers are the ultimate disruptors - Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs....
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Prix courant: 25,20$ ou 1 crédit
Prix réduit: 25,20$ ou 1 crédit
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The Future of Design
- Global Product Innovation for a Complex World
- Auteur(s): Lorraine Justice
- Narrateur(s): Katherine Fenton
- Durée: 5 h et 22 min
- Version intégrale
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Au global
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You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.
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The Future of Design
- Global Product Innovation for a Complex World
- Narrateur(s): Katherine Fenton
- Durée: 5 h et 22 min
- Date de publication: 2019-07-09
- Langue: Anglais
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Using a wealth of examples from across multiple industries and countries, design expert Lorraine Justice fully explores the factors that will determine your success and provides a unique framework for navigating the industry into the future....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Auteur(s): Jim Stengel, Tom Post
- Narrateur(s): Jim Stengel
- Durée: 6 h et 53 min
- Version intégrale
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Au global
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrateur(s): Jim Stengel
- Durée: 6 h et 53 min
- Date de publication: 2017-09-05
- Langue: Anglais
- Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, and increase revenues....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Click
- Auteur(s): Bill Tancer
- Narrateur(s): Bill Tancer
- Durée: 5 h et 20 min
- Version intégrale
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Au global
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In Click, Bill Tancer takes us into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information - and what all of that says about who we are.
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Click
- Narrateur(s): Bill Tancer
- Durée: 5 h et 20 min
- Date de publication: 2008-09-02
- Langue: Anglais
- In Click, Bill Tancer takes us into the massive database of online intelligence to reveal the naked truth about how we use the Web....
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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Can't Buy Me Like
- How Authentic Customer Connections Drive Superior Results
- Auteur(s): Bob Garfield, Doug Levy
- Narrateur(s): Lee Han
- Durée: 6 h et 28 min
- Version intégrale
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Au global
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Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way... As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like.
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Can't Buy Me Like
- How Authentic Customer Connections Drive Superior Results
- Narrateur(s): Lee Han
- Durée: 6 h et 28 min
- Date de publication: 2013-04-11
- Langue: Anglais
- Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media....
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Prix courant: 25,92$ ou 1 crédit
Prix réduit: 25,92$ ou 1 crédit
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Auteur(s): Geoffrey Colon
- Narrateur(s): Geoffrey Colon
- Durée: 6 h et 14 min
- Version intégrale
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Au global
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Narrateur(s): Geoffrey Colon
- Durée: 6 h et 14 min
- Date de publication: 2016-07-15
- Langue: Anglais
- A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Internet Reputation Management for Businesses
- Auteur(s): Guillermo "William" Rivas
- Narrateur(s): Jason McCoy
- Durée: 6 h et 33 min
- Version intégrale
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Internet Reputation Management for Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses. The book cuts through the clutter and hype of reputation management and helps businesses understand the keys to a successful reputation-management campaign for a healthy social media presence online. This book on Internet reputation management looks into the passion and rewards of a healthy online image.
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Internet Reputation Management for Businesses
- Narrateur(s): Jason McCoy
- Durée: 6 h et 33 min
- Date de publication: 2013-03-28
- Langue: Anglais
- Internet Reputation Management For Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses....
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Prix courant: 26,00$ ou 1 crédit
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Everyone's a Critic
- Winning Customers in a Review-Driven World
- Auteur(s): Bill Tancer
- Narrateur(s): Sean Pratt
- Durée: 6 h et 10 min
- Version intégrale
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Au global
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How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.
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Everyone's a Critic
- Winning Customers in a Review-Driven World
- Narrateur(s): Sean Pratt
- Durée: 6 h et 10 min
- Date de publication: 2014-10-16
- Langue: Anglais
- Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them....
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Prix courant: 27,77$ ou 1 crédit
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- Auteur(s): Steve Curtin
- Narrateur(s): Sean Pratt
- Durée: 6 h et 29 min
- Version intégrale
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Au global
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Delight Your Customers reveals three truths common to all exceptional customer service experiences and presents seven behaviors that, when demonstrated by employees, distinguish extraordinary customer service from the ordinary transactional customer service to which consumers have become accustomed. With real-world stories and many examples from a variety of industries, this audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary!
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- Narrateur(s): Sean Pratt
- Durée: 6 h et 29 min
- Date de publication: 2013-07-02
- Langue: Anglais
- This audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary....
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Prix courant: 31,16$ ou 1 crédit
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The Agenda
- What Every Business Must Do to Dominate the Decade
- Auteur(s): Michael Hammer
- Narrateur(s): Michael Hammer
- Durée: 6 h et 2 min
- Version abrégée
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Au global
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Histoire
Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operations. Their costs are lower and their quality higher than their competitors’; they get new products to market faster and they provide better customer service. How do they do it? Through near-fanatical attention to the basics of business, and by managing these basics in new and creative ways.
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The Agenda
- What Every Business Must Do to Dominate the Decade
- Narrateur(s): Michael Hammer
- Durée: 6 h et 2 min
- Date de publication: 2001-10-05
- Langue: Anglais
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The Agenda teaches the ideas and techniques that any company—large or small, service firm or manufacturer—can use to out-execute and out-innovate its competitors....
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Prix courant: 17,42$ ou 1 crédit
Prix réduit: 17,42$ ou 1 crédit
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Chasing Cool
- Standing Out in Today's Cluttered Marketplace
- Auteur(s): Noah Kerner, Gene Pressman
- Narrateur(s): Johnny Heller
- Durée: 5 h et 12 min
- Version intégrale
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Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering, "How do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?"
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Chasing Cool
- Standing Out in Today's Cluttered Marketplace
- Narrateur(s): Johnny Heller
- Durée: 5 h et 12 min
- Date de publication: 2007-05-29
- Langue: Anglais
- Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business....
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Prix courant: 23,14$ ou 1 crédit
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The Age Curve
- How to Profit from the Coming Demographic Storm
- Auteur(s): Kenneth W. Gronbach
- Narrateur(s): Max Bloomquist
- Durée: 6 h et 6 min
- Version intégrale
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Au global
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For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.
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The Age Curve
- How to Profit from the Coming Demographic Storm
- Narrateur(s): Max Bloomquist
- Durée: 6 h et 6 min
- Date de publication: 2008-07-02
- Langue: Anglais
- For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers....
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Prix courant: 26,00$ ou 1 crédit
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Auteur(s): Dimitri Maex, Paul B. Brown
- Narrateur(s): Steve Kramer
- Durée: 6 h et 53 min
- Version intégrale
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Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added to the trove of data.
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Narrateur(s): Steve Kramer
- Durée: 6 h et 53 min
- Date de publication: 2012-09-04
- Langue: Anglais
- Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can....
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Prix courant: 23,31$ ou 1 crédit
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- Auteur(s): Steve Lohr
- Narrateur(s): Steve Lohr
- Durée: 6 h et 33 min
- Version intégrale
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Au global
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Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- Narrateur(s): Steve Lohr
- Durée: 6 h et 33 min
- Date de publication: 2015-03-10
- Langue: Anglais
- Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies....
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Prix courant: 22,13$ ou 1 crédit
Prix réduit: 22,13$ ou 1 crédit
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Unthinking
- The Surprising Forces Behind What We Buy
- Auteur(s): Harry Beckwith
- Narrateur(s): L. J. Ganser
- Durée: 6 h et 48 min
- Version intégrale
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Au global
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To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
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Unthinking
- The Surprising Forces Behind What We Buy
- Narrateur(s): L. J. Ganser
- Durée: 6 h et 48 min
- Date de publication: 2011-01-26
- Langue: Anglais
- Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith reveals some surprising, even startling, truths and discoveries about what motivates us....
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Prix courant: 25,24$ ou 1 crédit
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The Welcomer Edge
- Unlocking the Secrets to Repeat Business
- Auteur(s): Richard R. Shapiro
- Narrateur(s): Scott Brick
- Durée: 5 h et 14 min
- Version intégrale
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Au global
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The Welcomer Edge provides practical recommendations and strategies so that any company - regardless of industry or size - can maximize the quality of its customer service and the quantity of its loyal customers. The principles outlined in The Welcomer Edge are universal for all sales and service environments. It describes four distinct categories of service professionals - the people that will make any customer service/sales function or department a success.
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The Welcomer Edge
- Unlocking the Secrets to Repeat Business
- Narrateur(s): Scott Brick
- Durée: 5 h et 14 min
- Date de publication: 2012-03-27
- Langue: Anglais
- The Welcomer Edge provides practical recommendations and strategies so that any company - regardless of industry or size - can maximize the quality of its customer service....
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Prix courant: 24,18$ ou 1 crédit
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