Market Research
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The Curse of Bigness
- Antitrust in the New Gilded Age (Columbia Global Reports)
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 4 h et 12 min
- Version intégrale
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We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.
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Wake Up.
- Écrit par Jake L.S. le 2018-12-14
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The Curse of Bigness
- Antitrust in the New Gilded Age (Columbia Global Reports)
- Narrateur(s): Marc Cashman
- Durée: 4 h et 12 min
- Date de publication: 2018-11-13
- Langue: Anglais
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From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- Auteur(s): Sam Kerns
- Narrateur(s): Anna Crowe
- Durée: 3 h et 49 min
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After enjoying my best-selling book, How to Publish a Book on Amazon, people have sent me scores of emails asking me to write a follow-up book about how to market a book on Amazon. Many of them say that although they wrote a great book, the sales just aren't coming in. They are discouraged because they put so much work into their book. They are desperate for an answer to one burning question: How can I get the word out about my book and start making sales? I’ll give you an easy-to-follow, step-by-step launch and maintenance plan for your book’s success.
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- Narrateur(s): Anna Crowe
- Durée: 3 h et 49 min
- Date de publication: 2020-06-04
- Langue: Anglais
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It’s time to pursue your dreams. And if becoming a best-selling author is your dream, you need to know how to market your books effectively. I did it the hard way. I become a best seller through trial and error, but you don't have to because I'm holding nothing back in this book....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Auteur(s): Peter Fader, Bruce Hardie, Michael Ross
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
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How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
- Date de publication: 2023-03-14
- Langue: Anglais
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In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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A psicologia financeira
- lições atemporais sobre fortuna, ganância e felicidade
- Auteur(s): Morgan Housel
- Narrateur(s): Léo Senna
- Durée: 6 h et 59 min
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O sucesso financeiro tem menos a ver com a sua inteligência e muito mais a ver com o seu comportamento. E a forma como alguém se comporta é uma coisa difícil de se ensinar, mesmo para pessoas bastante inteligentes. A maneira como lidamos com o dinheiro — finanças pessoais, investimentos, decisões de negócios — costuma ser explicada como um campo puramente matemático, no qual dados e fórmulas nos dizem o que fazer. A verdade, porém, é que grandes decisões monetárias não são tomadas diante de uma planilha, mas durante jantares com a família e reuniões com os colegas de trabalho.
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A psicologia financeira
- lições atemporais sobre fortuna, ganância e felicidade
- Narrateur(s): Léo Senna
- Durée: 6 h et 59 min
- Date de publication: 2023-09-28
- Langue: Portugais
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O livro de educação financeira mais comentado dos últimos anos, com mais de 1 milhão de exemplares vendidos no mundo todo....
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Prix courant: 20,77$ ou 1 crédit
Prix réduit: 20,77$ ou 1 crédit
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- Auteur(s): Elizabeth L. Cline
- Narrateur(s): Amy Melissa Bentley
- Durée: 7 h et 52 min
- Version intégrale
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Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.
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If you wear clothes, it's worth a listen.
- Écrit par Elly Ball le 2019-01-02
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- Narrateur(s): Amy Melissa Bentley
- Durée: 7 h et 52 min
- Date de publication: 2016-12-27
- Langue: Anglais
- Cheap fashion has changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at low prices....
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Prix courant: 35,18$ ou 1 crédit
Prix réduit: 35,18$ ou 1 crédit
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The Long Tail
- Why the Future of Business Is Selling Less of More
- Auteur(s): Chris Anderson
- Narrateur(s): Christopher Nissley
- Durée: 7 h et 56 min
- Version intégrale
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Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.
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The Long Tail
- Why the Future of Business Is Selling Less of More
- Narrateur(s): Christopher Nissley
- Durée: 7 h et 56 min
- Date de publication: 2006-07-11
- Langue: Anglais
- Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- Auteur(s): Eric Siegel
- Narrateur(s): Nicolas D. Frantela
- Durée: 10 h et 7 min
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An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- Narrateur(s): Nicolas D. Frantela
- Durée: 10 h et 7 min
- Date de publication: 2015-12-30
- Langue: Anglais
- In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Auteur(s): Mark Van Rijmenam
- Narrateur(s): Erik Synnestvedt
- Durée: 9 h et 8 min
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Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Narrateur(s): Erik Synnestvedt
- Durée: 9 h et 8 min
- Date de publication: 2014-04-18
- Langue: Anglais
- Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Inner Game of Selling
- Mastering the Hidden Forces That Determine Your Success
- Auteur(s): Ron Willingham
- Narrateur(s): Ron Willingham
- Durée: 2 h et 16 min
- Version abrégée
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Au global
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Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills", showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity.
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The Inner Game of Selling
- Mastering the Hidden Forces That Determine Your Success
- Narrateur(s): Ron Willingham
- Durée: 2 h et 16 min
- Date de publication: 2010-02-05
- Langue: Anglais
- Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques....
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Prix courant: 14,56$ ou 1 crédit
Prix réduit: 14,56$ ou 1 crédit
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Auteur(s): Douglas T. Kenrick, Vladas Griskevicius
- Narrateur(s): Tim Andres Pabon
- Durée: 8 h et 43 min
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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Narrateur(s): Tim Andres Pabon
- Durée: 8 h et 43 min
- Date de publication: 2013-09-20
- Langue: Anglais
- When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests we are often irrational, biased, and occasionally even moronic....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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The Economic Naturalist's Field Guide
- Common Sense Principles for Troubled Times
- Auteur(s): Robert Frank
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 27 min
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How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn.
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The Economic Naturalist's Field Guide
- Common Sense Principles for Troubled Times
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 27 min
- Date de publication: 2009-06-11
- Langue: Anglais
- How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Bigger Than This: How to Turn Any Venture into an Admired Brand
- Auteur(s): Fabian Geyrhalter
- Narrateur(s): Fabian Geyrhalter
- Durée: 1 h et 42 min
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Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.
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Bigger Than This: How to Turn Any Venture into an Admired Brand
- Narrateur(s): Fabian Geyrhalter
- Durée: 1 h et 42 min
- Date de publication: 2018-03-15
- Langue: Anglais
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What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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42 Rules for Engaging Members Through Gamification
- Unlock the Secrets of Motivation, Community and Fun
- Auteur(s): Shelly Alcorn, Willis Turner
- Narrateur(s): William L. Sturdevant
- Durée: 2 h et 25 min
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Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the "play" impulse. In fact, gaming comes so naturally to us, we don't even notice it for what it is.
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42 Rules for Engaging Members Through Gamification
- Unlock the Secrets of Motivation, Community and Fun
- Narrateur(s): William L. Sturdevant
- Durée: 2 h et 25 min
- Date de publication: 2015-12-09
- Langue: Anglais
- Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Too Much Information
- Understanding What You Don’t Want to Know
- Auteur(s): Cass R. Sunstein
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
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How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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William Shatner?
- Écrit par Robert Doyle le 2021-01-14
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
- Date de publication: 2020-11-17
- Langue: Anglais
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The best-selling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it - but sometimes seek it out....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Comment se vendre en 30 minutes ou moins [How to Sell in 30 Minutes or Less]
- Un manuel de vente pour ceux qui ne sont pas vendeurs [A Sales Manual for Those Who Are Not Salespeople]
- Auteur(s): Alain Samson
- Narrateur(s): Alain Samson
- Durée: 3 h et 23 min
- Version intégrale
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Ça y est. C'est le temps de vous mettre en valeur. Que vous soyez devant un client potentiel, un futur employeur ou une nouvelle flamme, l'instant de vérité approche. En quelques minutes, on se sera fait une idée de vous et votre sort sera scellé. Ce livre vous présente ce qui se passe dans la tête de la personne que vous tenterez de persuader. Vous y trouverez tour à tour comment vous préparer à la rencontre, comment y exceller et comment maintenir la qualité de la relation par la suite.
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Comment se vendre en 30 minutes ou moins [How to Sell in 30 Minutes or Less]
- Un manuel de vente pour ceux qui ne sont pas vendeurs [A Sales Manual for Those Who Are Not Salespeople]
- Narrateur(s): Alain Samson
- Durée: 3 h et 23 min
- Date de publication: 2022-08-26
- Langue: Français
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Ça y est. C'est le temps de vous mettre en valeur. Que vous soyez devant un client potentiel, un futur employeur ou une nouvelle flamme, l'instant de vérité approche. En quelques minutes, on se sera fait une idée de vous et votre sort sera scellé....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Auteur(s): David Avrin, Larry Winget - foreword
- Narrateur(s): David Avrin
- Durée: 5 h et 24 min
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Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrateur(s): David Avrin
- Durée: 5 h et 24 min
- Date de publication: 2019-04-01
- Langue: Anglais
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Discover the 24 reasons people are leaving you for competitors and how to win them back....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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15-Minute Market Research for Affiliates
- How to Make Quick Money with Affiliate Marketing by Finding Untapped, Low Competition Niches You Can Take Over Right Out of the Gate
- Auteur(s): Nolan Cole
- Narrateur(s): D. Bruce Day
- Durée: 1 h et 21 min
- Version intégrale
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You can build the perfect funnel.... You can have the most engaging copy.... But if you pick a wrong niche, you will just end up wasting a bunch of time and money. Affiliate marketing - and every other online business for that matter - is about market research, a.k.a. finding a highly profitable yet untapped section of the market you can take over with as little money and time as possible....
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15-Minute Market Research for Affiliates
- How to Make Quick Money with Affiliate Marketing by Finding Untapped, Low Competition Niches You Can Take Over Right Out of the Gate
- Narrateur(s): D. Bruce Day
- Durée: 1 h et 21 min
- Date de publication: 2020-03-27
- Langue: Anglais
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Affiliate marketing - and every other online business for that matter - is about market research, a.k.a. finding a highly profitable yet untapped section of the market you can take over with as little money and time as possible....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Auteur(s): Aaron Rogan
- Narrateur(s): Aidan Kelly
- Durée: 9 h et 15 min
- Version intégrale
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Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Narrateur(s): Aidan Kelly
- Durée: 9 h et 15 min
- Date de publication: 2021-10-14
- Langue: Anglais
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Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens....
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Auteur(s): Alvin Toffler, Heidi Toffler
- Narrateur(s): Kevin Gray, Laura Dean
- Durée: 9 h et 46 min
- Version abrégée
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Au global
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Performance
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Histoire
Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Narrateur(s): Kevin Gray, Laura Dean
- Durée: 9 h et 46 min
- Date de publication: 2006-04-19
- Langue: Anglais
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Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing....
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Prix courant: 23,29$ ou 1 crédit
Prix réduit: 23,29$ ou 1 crédit
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Self-Promote & Succeed
- The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book
- Auteur(s): Julie Broad
- Narrateur(s): Julie Broad
- Durée: 7 h et 33 min
- Version intégrale
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Au global
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Performance
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Histoire
It’s time to take your authorship to the next level. Navigate the intricacies of self-publishing and book marketing using the same methods clients pay her tens of thousands of dollars for. Get Self-Promote and Succeed and let this writer’s guide to promoting, marketing, and selling your nonfiction book be the reason your journey heads toward success.
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Self-Promote & Succeed
- The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book
- Narrateur(s): Julie Broad
- Durée: 7 h et 33 min
- Date de publication: 2023-12-03
- Langue: Anglais
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It’s time to take your authorship to the next level. Navigate the intricacies of self-publishing and book marketing using the same methods clients pay her tens of thousands of dollars for....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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