Market Research
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Women Want More
- Auteur(s): Michael J. Silverstein, Kate Sayre
- Narrateur(s): Kellie Fitzgerald
- Durée: 10 h et 14 min
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Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened.
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Women Want More
- Narrateur(s): Kellie Fitzgerald
- Durée: 10 h et 14 min
- Date de publication: 2016-05-31
- Langue: Anglais
- Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy"....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Internet Reputation Management for Businesses
- Auteur(s): Guillermo "William" Rivas
- Narrateur(s): Jason McCoy
- Durée: 6 h et 33 min
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Internet Reputation Management for Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses. The book cuts through the clutter and hype of reputation management and helps businesses understand the keys to a successful reputation-management campaign for a healthy social media presence online. This book on Internet reputation management looks into the passion and rewards of a healthy online image.
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Internet Reputation Management for Businesses
- Narrateur(s): Jason McCoy
- Durée: 6 h et 33 min
- Date de publication: 2013-03-28
- Langue: Anglais
- Internet Reputation Management For Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Way We'll Be
- The Zogby Report on the Transformation of the American Dream
- Auteur(s): John Zogby
- Narrateur(s): Dick Hill
- Durée: 8 h et 32 min
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In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.
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The Way We'll Be
- The Zogby Report on the Transformation of the American Dream
- Narrateur(s): Dick Hill
- Durée: 8 h et 32 min
- Date de publication: 2008-08-20
- Langue: Anglais
- In this examination of contemporary American culture, pollster John Zogby explores who Americans are today, identifying patterns in our social makeup that hint at the way we'll be....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Selling the Fountain of Youth
- How the Anti-Aging Industry Made a Disease Out of Getting Old - and Made Billions
- Auteur(s): Arlene Weintraub
- Narrateur(s): Dina Pearlman
- Durée: 7 h et 49 min
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The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.
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Selling the Fountain of Youth
- How the Anti-Aging Industry Made a Disease Out of Getting Old - and Made Billions
- Narrateur(s): Dina Pearlman
- Durée: 7 h et 49 min
- Date de publication: 2010-08-24
- Langue: Anglais
- The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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Social Responsibility: When Pigs Fly
- Bigshots' Bull
- Auteur(s): Pete Geissler
- Narrateur(s): Julie Eickhoff
- Durée: 43 min
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This chapter-level book can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising and public relations folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated or brainwashed.
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Social Responsibility: When Pigs Fly
- Bigshots' Bull
- Narrateur(s): Julie Eickhoff
- Durée: 43 min
- Date de publication: 2015-09-28
- Langue: Anglais
- This chapter-level book can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain....
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Prix courant: 5,22$ ou 1 crédit
Prix réduit: 5,22$ ou 1 crédit
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Everyone's a Critic
- Winning Customers in a Review-Driven World
- Auteur(s): Bill Tancer
- Narrateur(s): Sean Pratt
- Durée: 6 h et 10 min
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How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.
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Everyone's a Critic
- Winning Customers in a Review-Driven World
- Narrateur(s): Sean Pratt
- Durée: 6 h et 10 min
- Date de publication: 2014-10-16
- Langue: Anglais
- Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- Auteur(s): Steve Curtin
- Narrateur(s): Sean Pratt
- Durée: 6 h et 29 min
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Delight Your Customers reveals three truths common to all exceptional customer service experiences and presents seven behaviors that, when demonstrated by employees, distinguish extraordinary customer service from the ordinary transactional customer service to which consumers have become accustomed. With real-world stories and many examples from a variety of industries, this audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary!
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- Narrateur(s): Sean Pratt
- Durée: 6 h et 29 min
- Date de publication: 2013-07-02
- Langue: Anglais
- This audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Survival Planning - How to Survive Without Money
- Be Prepared to Survive
- Auteur(s): Dr. Leland Benton
- Narrateur(s): Larry Terpening
- Durée: 1 h et 15 min
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Survival Planning - How To Survive Without Money is an intriguing book that takes the listener on adventure of readjusting their mindset to surviving in today's economic downturn without the need for money. The bullet points of what it discusses are as follows: survival in general, how to survive without money, no money how to survive, surviving without money, live without cash, prepared survival, and survival money.
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Survival Planning - How to Survive Without Money
- Be Prepared to Survive
- Narrateur(s): Larry Terpening
- Durée: 1 h et 15 min
- Date de publication: 2013-04-23
- Langue: Anglais
- Once Dr. Benton shows you how to survive without money, you will never be the same person. It worked for him and it will work for you too....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Your Best Health Care Now
- Get Doctor Discounts, Save with Better Health Insurance, Find Affordable Prescriptions
- Auteur(s): Frank Lalli
- Narrateur(s): Tom Zingarelli
- Durée: 8 h et 33 min
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Based on three years of research and more than 300 firsthand interviews with experts, Your Best Health Care Now is your easy-to-follow, real-world guide to making today's health system work for you. You'll learn all the smart moves and timely tips to get better care and save hundreds, if not thousands, of dollars - no matter what your concerns may be. Whether you're trying to book a free checkup, negotiate with a surgeon, or worrying about high insurance deductibles and rising premiums, Your Best Health Care Now has the answers you need.
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Your Best Health Care Now
- Get Doctor Discounts, Save with Better Health Insurance, Find Affordable Prescriptions
- Narrateur(s): Tom Zingarelli
- Durée: 8 h et 33 min
- Date de publication: 2016-09-20
- Langue: Anglais
- Your Best Health Care Now is your easy-to-follow, real-world guide to making today's health system work for you....
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Prix courant: 37,04$ ou 1 crédit
Prix réduit: 37,04$ ou 1 crédit
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The Agenda
- What Every Business Must Do to Dominate the Decade
- Auteur(s): Michael Hammer
- Narrateur(s): Michael Hammer
- Durée: 6 h et 2 min
- Version abrégée
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Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operations. Their costs are lower and their quality higher than their competitors’; they get new products to market faster and they provide better customer service. How do they do it? Through near-fanatical attention to the basics of business, and by managing these basics in new and creative ways.
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The Agenda
- What Every Business Must Do to Dominate the Decade
- Narrateur(s): Michael Hammer
- Durée: 6 h et 2 min
- Date de publication: 2001-10-05
- Langue: Anglais
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The Agenda teaches the ideas and techniques that any company—large or small, service firm or manufacturer—can use to out-execute and out-innovate its competitors....
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Prix courant: 17,42$ ou 1 crédit
Prix réduit: 17,42$ ou 1 crédit
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Chasing Cool
- Standing Out in Today's Cluttered Marketplace
- Auteur(s): Noah Kerner, Gene Pressman
- Narrateur(s): Johnny Heller
- Durée: 5 h et 12 min
- Version intégrale
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Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering, "How do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?"
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Chasing Cool
- Standing Out in Today's Cluttered Marketplace
- Narrateur(s): Johnny Heller
- Durée: 5 h et 12 min
- Date de publication: 2007-05-29
- Langue: Anglais
- Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business....
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Prix courant: 23,14$ ou 1 crédit
Prix réduit: 23,14$ ou 1 crédit
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Auteur(s): Anna Bernasek, D. T. Mongan
- Narrateur(s): Tavia Gilbert
- Durée: 7 h et 54 min
- Version intégrale
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While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Narrateur(s): Tavia Gilbert
- Durée: 7 h et 54 min
- Date de publication: 2015-05-18
- Langue: Anglais
- In All You Can Pay, Anna Bernasek and D. T. Mongan show how companies use what they know about you to determine how much you are willing to pay for certain products and services....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- Auteur(s): Harry Mills
- Narrateur(s): Tom Parks
- Durée: 2 h et 14 min
- Version intégrale
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When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
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Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- Narrateur(s): Tom Parks
- Durée: 2 h et 14 min
- Date de publication: 2017-02-21
- Langue: Anglais
- When it comes to messaging, what worked in the past won't work today....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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American Plastic
- Boob Jobs, Credit Cards and Our Quest for Perfection
- Auteur(s): Laurie Essig
- Narrateur(s): Natalie Gold
- Durée: 7 h et 31 min
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Plastic surgery has become the answer for many Americans, and in American Plastic sociologist Laurie Essig explores how we arrived at this particular solution. Over the last decade there has been a 465 percent increase in cosmetic work, and we now spend over $12 billion annually on procedures like liposuction, face-lifts, tummy tucks, and boob jobs.
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American Plastic
- Boob Jobs, Credit Cards and Our Quest for Perfection
- Narrateur(s): Natalie Gold
- Durée: 7 h et 31 min
- Date de publication: 2010-12-28
- Langue: Anglais
- The riveting story of how cosmetic surgery and plastic money melted together to create a subprime mortgage crisis of the body....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Auteur(s): Dimitri Maex, Paul B. Brown
- Narrateur(s): Steve Kramer
- Durée: 6 h et 53 min
- Version intégrale
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Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added to the trove of data.
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Narrateur(s): Steve Kramer
- Durée: 6 h et 53 min
- Date de publication: 2012-09-04
- Langue: Anglais
- Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- Auteur(s): Steve Lohr
- Narrateur(s): Steve Lohr
- Durée: 6 h et 33 min
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Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- Narrateur(s): Steve Lohr
- Durée: 6 h et 33 min
- Date de publication: 2015-03-10
- Langue: Anglais
- Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies....
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Prix courant: 22,13$ ou 1 crédit
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The Economic Naturalist's Field Guide
- Common Sense Principles for Troubled Times
- Auteur(s): Robert Frank
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 27 min
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How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn.
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The Economic Naturalist's Field Guide
- Common Sense Principles for Troubled Times
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 27 min
- Date de publication: 2009-06-11
- Langue: Anglais
- How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic....
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Prix courant: 27,77$ ou 1 crédit
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Money Anxiety
- Auteur(s): Dan Geller
- Narrateur(s): Robert Austin
- Durée: 4 h et 4 min
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Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.
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Money Anxiety
- Narrateur(s): Robert Austin
- Durée: 4 h et 4 min
- Date de publication: 2016-08-09
- Langue: Anglais
- Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior....
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Prix courant: 19,78$ ou 1 crédit
Prix réduit: 19,78$ ou 1 crédit
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Ian Leaf's Fraud, Fraudsters and Scams
- What to Watch for on Instagram
- Auteur(s): Ian Leaf
- Narrateur(s): Rebekah Amber Clark
- Durée: 1 h et 6 min
- Version intégrale
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With the world around us changing at a seemingly breakneck pace and technological advancements radically altering the manner in which we communicate and do business with each other, far too many people are falling prey to fraudsters who understand all too well how to take advantage of our rapidly changing world. Ian Leaf's newest work focuses on addressing this important issue by demonstrating how people can utilize new and innovative social media platforms like Instagram without placing themselves at risk of being scammed.
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Ian Leaf's Fraud, Fraudsters and Scams
- What to Watch for on Instagram
- Narrateur(s): Rebekah Amber Clark
- Durée: 1 h et 6 min
- Date de publication: 2016-03-18
- Langue: Anglais
- This book demonstrates how people can utilize new and innovative social media platforms like Instagram without placing themselves at risk of being scammed in some unforeseen way....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Unthinking
- The Surprising Forces Behind What We Buy
- Auteur(s): Harry Beckwith
- Narrateur(s): L. J. Ganser
- Durée: 6 h et 48 min
- Version intégrale
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To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
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Unthinking
- The Surprising Forces Behind What We Buy
- Narrateur(s): L. J. Ganser
- Durée: 6 h et 48 min
- Date de publication: 2011-01-26
- Langue: Anglais
- Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith reveals some surprising, even startling, truths and discoveries about what motivates us....
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