Marketing Age
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The Age of Persuasion
- How Marketing Ate Our Culture
- Auteur(s): Terry O'Reilly, Mike Tennant
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
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The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.
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Wisdom to my ears
- Écrit par James O'Connor le 2020-02-28
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The Age of Persuasion
- How Marketing Ate Our Culture
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....
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Prix courant: 22,14$ ou 1 crédit
Prix réduit: 22,14$ ou 1 crédit
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Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- Auteur(s): Bernhard Schroeder
- Narrateur(s): Bernhard Schroeder, Sean Pratt
- Durée: 6 h et 12 min
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As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.
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great book!
- Écrit par nowallmuffin le 2021-04-11
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Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- Narrateur(s): Bernhard Schroeder, Sean Pratt
- Durée: 6 h et 12 min
- Date de publication: 2017-11-10
- Langue: Anglais
- As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Find out....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- Auteur(s): Mathew Sweezey
- Narrateur(s): Daniel Henning
- Durée: 7 h et 56 min
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We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.
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Loved the part three of the book!
- Écrit par Elham le 2020-05-14
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- Narrateur(s): Daniel Henning
- Durée: 7 h et 56 min
- Date de publication: 2020-05-12
- Langue: Anglais
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We are in the midst of a media revolution. Ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" makes conventional marketing models obsolete....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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What Retirees Want
- A Holistic View of Life's Third Age
- Auteur(s): Ken Dychtwald PhD, Robert Morison
- Narrateur(s): L.J. Ganser
- Durée: 9 h et 36 min
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What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.
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interesting future for getting older!
- Écrit par Mr, V le 2020-11-20
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What Retirees Want
- A Holistic View of Life's Third Age
- Narrateur(s): L.J. Ganser
- Durée: 9 h et 36 min
- Date de publication: 2020-09-08
- Langue: Anglais
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This thought-provoking book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Marketing in the Age of Google
- Your Online Strategy IS Your Business Strategy
- Auteur(s): Vanessa Fox
- Narrateur(s): Don Hagen
- Durée: 5 h et 28 min
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In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.
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Marketing in the Age of Google
- Your Online Strategy IS Your Business Strategy
- Narrateur(s): Don Hagen
- Durée: 5 h et 28 min
- Date de publication: 2011-06-06
- Langue: Anglais
- In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The End of Marketing
- Humanizing Your Brand in the Age of Social Media and AI
- Auteur(s): Carlos Gil
- Narrateur(s): Carlos Gil
- Durée: 6 h et 37 min
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The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this audiobook will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies.
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Direction correction
- Écrit par Chris Hill le 2020-08-18
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The End of Marketing
- Humanizing Your Brand in the Age of Social Media and AI
- Narrateur(s): Carlos Gil
- Durée: 6 h et 37 min
- Date de publication: 2019-10-23
- Langue: Anglais
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The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Friction
- Passion Brands in the Age of Disruption
- Auteur(s): Jeff Rosenblum, Jordan Berg
- Narrateur(s): Roger Wayne
- Durée: 3 h et 4 min
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Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
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Friction
- Passion Brands in the Age of Disruption
- Narrateur(s): Roger Wayne
- Durée: 3 h et 4 min
- Date de publication: 2019-07-16
- Langue: Anglais
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Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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Never Say Die
- The Myth and Marketing of the New Old Age
- Auteur(s): Susan Jacoby
- Narrateur(s): Laural Merlington
- Durée: 13 h et 59 min
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In a narrative that combines the intensely personal with social, economic, and historical analysis, Susan Jacoby turns an unsparing eye on the marketers of longevity - pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
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Social/economic/political - not scientific/medical
- Écrit par Hermes le 2018-11-03
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Never Say Die
- The Myth and Marketing of the New Old Age
- Narrateur(s): Laural Merlington
- Durée: 13 h et 59 min
- Date de publication: 2011-02-14
- Langue: Anglais
- Susan Jacoby turns an unsparing eye on the marketers of longevity - pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
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Prix courant: 37,04$ ou 1 crédit
Prix réduit: 37,04$ ou 1 crédit
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Hit Makers
- The Science of Popularity in an Age of Distraction
- Auteur(s): Derek Thompson
- Narrateur(s): Derek Thompson
- Durée: 11 h et 34 min
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Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
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Interesting anecdotes but a bit dry.
- Écrit par anand sriganeshar le 2018-06-06
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Hit Makers
- The Science of Popularity in an Age of Distraction
- Narrateur(s): Derek Thompson
- Durée: 11 h et 34 min
- Date de publication: 2017-02-07
- Langue: Anglais
- Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's media environment, you're missing the real story....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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The Age of Addiction
- How Bad Habits Became Big Business
- Auteur(s): David T. Courtwright
- Narrateur(s): Qarie Marshall
- Durée: 9 h et 15 min
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.
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The Age of Addiction
- How Bad Habits Became Big Business
- Narrateur(s): Qarie Marshall
- Durée: 9 h et 15 min
- Date de publication: 2019-05-06
- Langue: Anglais
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....
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Prix courant: 21,30$ ou 1 crédit
Prix réduit: 21,30$ ou 1 crédit
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Business Hack
- The Wealth Dragon Way to Build a Successful Business in the Digital Age
- Auteur(s): John Lee
- Narrateur(s): Norah Tocci
- Durée: 8 h et 2 min
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Business Hack is your essential road map to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media - offering practical steps to create and implement highly effective cyber-marketing campaigns.
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Business Hack
- The Wealth Dragon Way to Build a Successful Business in the Digital Age
- Narrateur(s): Norah Tocci
- Durée: 8 h et 2 min
- Date de publication: 2019-02-28
- Langue: Anglais
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Business Hack is your essential road map to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Known
- The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
- Auteur(s): Mark W. Schaefer
- Narrateur(s): Mark W. Schaefer
- Durée: 7 h et 33 min
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In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
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consistency is the key
- Écrit par Andrew T le 2022-10-01
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Known
- The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
- Narrateur(s): Mark W. Schaefer
- Durée: 7 h et 33 min
- Date de publication: 2017-02-07
- Langue: Anglais
- In today's world, there is a permanent advantage to becoming known in your field....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Marketing in the Participation Age
- A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
- Auteur(s): Daina Middleton
- Narrateur(s): Daina Middleton
- Durée: 5 h et 22 min
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Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things - and watch their participation yield greater revenues for your business.
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Marketing in the Participation Age
- A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
- Narrateur(s): Daina Middleton
- Durée: 5 h et 22 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- Auteur(s): Neal Schaffer
- Narrateur(s): Stu Gray
- Durée: 6 h et 36 min
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If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- Narrateur(s): Stu Gray
- Durée: 6 h et 36 min
- Date de publication: 2020-03-17
- Langue: Anglais
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If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- Auteur(s): Robert Godin, Seth Cialdini
- Narrateur(s): Jim D. Johnston
- Durée: 3 h et 40 min
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The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.
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Secrets of Selling in the Digital Age
- Advertising Boldly Using Time-Tested Marketing Psychology Through the Power of the Word
- Narrateur(s): Jim D. Johnston
- Durée: 3 h et 40 min
- Date de publication: 2020-04-27
- Langue: Anglais
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All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Spin
- Politics and Marketing in a Divided Age
- Auteur(s): Clive Veroni
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
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In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.
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Surprisingly interesting.
- Écrit par PrimeBeforeItWasCool le 2019-03-28
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Spin
- Politics and Marketing in a Divided Age
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
- Date de publication: 2018-10-29
- Langue: Anglais
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In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing....
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Prix courant: 35,51$ ou 1 crédit
Prix réduit: 35,51$ ou 1 crédit
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You May Also Like
- Taste in an Age of Endless Choice
- Auteur(s): Tom Vanderbilt
- Narrateur(s): Jeffrey Kafer
- Durée: 9 h et 5 min
- Version intégrale
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Au global
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Histoire
Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
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You May Also Like
- Taste in an Age of Endless Choice
- Narrateur(s): Jeffrey Kafer
- Durée: 9 h et 5 min
- Date de publication: 2016-05-10
- Langue: Anglais
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Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate....
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Prix courant: 37,05$ ou 1 crédit
Prix réduit: 37,05$ ou 1 crédit
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Join or Die
- Digital Advertising in the Age of Automation
- Auteur(s): Patrick Gilbert
- Narrateur(s): Tyler Behnke
- Durée: 10 h et 16 min
- Version intégrale
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Au global
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Machine learning and automation are disrupting every industry—advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions.
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Join or Die
- Digital Advertising in the Age of Automation
- Narrateur(s): Tyler Behnke
- Durée: 10 h et 16 min
- Date de publication: 2023-02-01
- Langue: Anglais
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Machine learning and automation are disrupting every industry—advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Auteur(s): Susan Wilner Golden
- Narrateur(s): Petrea Burchard
- Durée: 5 h et 59 min
- Version intégrale
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Au global
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Performance
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Histoire
Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Narrateur(s): Petrea Burchard
- Durée: 5 h et 59 min
- Date de publication: 2022-06-14
- Langue: Anglais
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Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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UnBranding
- 100 Branding Lessons for the Age of Disruption
- Auteur(s): Scott Stratten, Alison Stratten
- Narrateur(s): Scott Stratten, Alison Stratten
- Durée: 7 h et 31 min
- Version intégrale
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Au global
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Performance
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Histoire
We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. With all the excitement of our time comes confusion and fear for many businesses. This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.
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I didn’t feel like I learned anything
- Écrit par Utilisateur anonyme le 2018-08-12
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UnBranding
- 100 Branding Lessons for the Age of Disruption
- Narrateur(s): Scott Stratten, Alison Stratten
- Durée: 7 h et 31 min
- Date de publication: 2018-05-29
- Langue: Anglais
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We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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