Marketing Communications

This audiobook provides an in-depth analysis of the evolution of tech journalism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism, focused on tech's negative impact on society. When - and why - did tech coverage shift? How did tech companies respond to the rise of tech criticism? Through analyses of both the tech media and corporates' crisis responses, this audiobook examines the roots and characteristics of the 'Techlash'.

Field Guide for A Winning Sales Organization by Paul R. DeCoster is a compelling exploration of the intricate, and often misunderstood, world of Sales Operations. In this book, Paul uses his wealth of cross-industry experience to simplify concepts using practical templates and frameworks. He underscores that amidst the overwhelming array of metrics, data points, and business tools, the heart of a successful Sales team lies in building lasting relationships.

As a business leader, you need this answer to find your best-fit clients, engage employees, secure partners and win investors. In this trailblazing book, storyteller Paul Furiga reveals the importance of your Capital S Story to drive these results. Finding Your Capital S Story shows how our brains are hard-wired to remember stories and use them to eliminate 21st-century information overload and digital clutter. Even before we had written language, we shared stories and now, thanks to MRIs and other scientific tools, we can prove the power of storytelling.

The common factor between inspiring leaders, influential marketeers, and great salespeople is that they inspire action in the people around them. How do they do this? By telling well-told stories.

How do I attract new clients and retain existing ones? This is the central question when marketing any product, service, or idea. This book helps you discover the 'hook' that makes what you are offering irresistible, the words that resonate, the stories that sell to your ideal customers over and over again so you can develop evergreen marketing collateral and stay top-of-mind with the passing parade of prospects and clients and keep increasing your profits.

Making money online is not magic or secret nowadays. You just need to know some techniques. Suppose you have writing skills; then why can’t you earn from the power of your mind? The world wide web is a huge space that is filled with ways wherein you can earn money by simply just having your own computer and Internet connection. Everyone is talking about it, but only a few know exactly how to earn money online the proper way.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....

We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

内容紹介

「交渉を制するものが人生を制する――」

世界の著名人が絶賛の一冊!

世界一のサクセスコーチと呼ばれるアンソニー・ロビンズ、
不動産投資のロバート・キヨサキ、マーケティングの天才ジェイ・エイブラハム、
販売心理学のブライアン・トレーシーなど、各分野で「世界一」と呼ばれるトップたちと一緒の舞台に立つ唯一の日本人、大森健巳。

著者の提唱する「バリュークリエイト交渉術」は、従来の交渉の概念を覆す、まったく新しいコミュニケーション法。

目次

"Chapter1 無敵の交渉人"
"Chapter2 なぜコミュニケーションがうまくいかないのか？"
"Chapter3 あなたの言う通りに相手が動く仕組み"
"Chapter4 「YES」を生み出す7つの道具"
> "Chapter5 どこでも使えるバリュークリエイト交渉術"
"Chapter6 「バリュークリエイト交渉術フレーム」
Epilogue コミュニケーションこそ最優先の課題
オーディオ版特典対談音声

オーディオブック特典として、「売れるまでの時間―39秒」
著者 遠藤K....

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you - to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas.

Sell more. Earn more. Achieve more. Join Mike Le Put in this powerful audio career-development programme, and sell your way to the top! How to Sell, Sell, Sell will equip you with all the knowledge you could ever need.

Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as both an international best seller and a classic sales text. The most inspirational business speaker in the UK, Richard has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action. Selling to Win is full of unbeatable sales tips and essential practical advice, such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition, and close a sale.

You want people to recognize you, like you, and trust you, so they buy from you. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, best-selling author, popular speaker, and award-winning entrepreneur, shares the secrets of creating a trusted brand.

Welcome to Comic-Con: where the future of pop culture comes to life. Every summer more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative-industry professionals in an unprecedented celebration of popular culture in all its forms.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.

Un profesional capaz de escribir de forma persuasiva, aumentando el interés y las ventas mediante técnicas de Neuromarketing - Storytelling y Marketing Directo a la Venta: una de las profesiones más solicitadas y mejor pagadas del mercado. Este podría ser el identikit del copywriter profesional. ¿Podrías hacerlo? ¿Pasión por la escritura, cientos de libros leídos, ambición por el dinero y un gran interés por la psicología humana?

Speaking from the Heart outlines how Angel Medina, mortgage professional, was able to use the power of honesty and communication in his work to transform his clients’ experiences and build lasting connections and teaches you the skills and mindset to do the same - to build the communication skills necessary to reach your clients, to do what other professionals in your industry won’t, and to build success in every area of your life as you become a top-notch professional in any career you choose.

With Winning Moves: Body Language for Business you can learn to present a new and enhanced super-you to people, prospects, customers, and leads. You can learn to spot and decode nonverbal signals, and handle indifference, skepticism, objections, or hostility. In Winning Moves: Body Language for Business you will find real world techniques that will improve your power to listen, to convince, win new clients, expand your sphere of influence, augment your attraction, and beef up your bottom line.