Marketing Communications
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- Auteur(s): Bill McGowan
- Narrateur(s): Bill McGowan
- Durée: 7 h et 51 min
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Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.
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A must read book for everyone
- Écrit par Utilisateur anonyme le 2024-02-12
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- Narrateur(s): Bill McGowan
- Durée: 7 h et 51 min
- Date de publication: 2014-04-01
- Langue: Anglais
- Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Negotiating the Sweet Spot
- The Art of Leaving Nothing on the Table
- Auteur(s): Leigh Thompson
- Narrateur(s): Leigh Thompson
- Durée: 6 h et 41 min
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On average, people leave about 20 percent of potential mutual gains untapped in any negotiation. This is akin to taking 20 percent of the value in any deal and dumping it into a garbage canister. Finding that hidden 20 percent, the “sweet spot”, is a skill that takes practice but is also one that anybody can learn. In Negotiating the Sweet Spot, Leigh Thompson offers surefire best practices and tools to use in daily negotiations and conflict situations.
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Negotiating the Sweet Spot
- The Art of Leaving Nothing on the Table
- Narrateur(s): Leigh Thompson
- Durée: 6 h et 41 min
- Date de publication: 2020-07-14
- Langue: Anglais
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Everybody negotiates at various points every day, be it in life or business, and it’s important to get it right. Negotiating the Sweet Spot walks people of all skill and experience levels through proven techniques that are sure to result in better outcomes for all parties....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Putting Stories to Work
- Mastering Business Storytelling
- Auteur(s): Shawn Callahan
- Narrateur(s): Shawn Callahan
- Durée: 7 h et 33 min
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The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work.
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Putting Stories to Work
- Mastering Business Storytelling
- Narrateur(s): Shawn Callahan
- Durée: 7 h et 33 min
- Date de publication: 2018-04-12
- Langue: Anglais
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The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a reliable method....
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Prix courant: 15,12$ ou 1 crédit
Prix réduit: 15,12$ ou 1 crédit
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Dealing with Difficult People
- Auteur(s): Roy Lilley
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 41 min
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Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.
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Dealing with Difficult People
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 41 min
- Date de publication: 2019-05-28
- Langue: Anglais
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Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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The Art of Woo
- Using Strategic Persuasion to Sell Your Ideas
- Auteur(s): G. Richard Shell, Mario Moussa
- Narrateur(s): Alan Sklar
- Durée: 10 h et 19 min
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Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way: engaging their minds and imaginations.
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The Art of Woo
- Using Strategic Persuasion to Sell Your Ideas
- Narrateur(s): Alan Sklar
- Durée: 10 h et 19 min
- Date de publication: 2007-11-12
- Langue: Anglais
- Your projects, programs, and career turn on the difference between "no" and "yes". Yet selling ideas, especially the kinds of ideas that make organizations work, is a skill shrouded in mystery....
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Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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The Little Green Book of Getting Your Way
- How to Sell Your Point of View to Others
- Auteur(s): Jeffrey Gitomer
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 41 min
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Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the listener will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the listener from mental readiness to the principles of getting your way and the power that persuasion offers.
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Freaking Awesome!
- Écrit par Robert Frequent Purchaser le 2021-10-07
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The Little Green Book of Getting Your Way
- How to Sell Your Point of View to Others
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 41 min
- Date de publication: 2009-05-12
- Langue: Anglais
- Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen.....
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Prix courant: 17,59$ ou 1 crédit
Prix réduit: 17,59$ ou 1 crédit
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Persuasive Selling and Power Negotiation
- Develop Unstoppable Sales Skills and Close ANY Deal
- Auteur(s): Made for Success
- Narrateur(s): Brian Tracy, Zig Ziglar, Dianna Booher
- Durée: 10 h et 14 min
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Did you know that everything is negotiable? Unfortunately, most people are poor negotiators, and the number one reason why can be traced back to early childhood. This audio series can help you change that. Whether you are trying to influence or negotiate with your largest client, boss, spouse or even one of your children—you need to be skillful. Do you think it might help to be better at reading body language?
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I love it
- Écrit par Amazon Customer le 2018-09-13
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Persuasive Selling and Power Negotiation
- Develop Unstoppable Sales Skills and Close ANY Deal
- Narrateur(s): Brian Tracy, Zig Ziglar, Dianna Booher
- Durée: 10 h et 14 min
- Date de publication: 2010-08-12
- Langue: Anglais
- Did you know that everything is negotiable? Unfortunately, most people are poor negotiators, and the number one reason why can be traced back to early childhood. This audio series can help you change that....
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Prix courant: 30,53$ ou 1 crédit
Prix réduit: 30,53$ ou 1 crédit
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Communication Rx
- Transforming Healthcare Through Relationship-Centered Communication
- Auteur(s): Calvin L. Chou, Laura Cooley
- Narrateur(s): Neal Vickers
- Durée: 7 h et 52 min
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Research shows that nothing impacts patient experiences more than the quality of communication. The key to better healthcare outcomes is communication. Over the past four decades, the Academy of Communication in Healthcare has worked tirelessly with health systems, teaching communication skills that put relationships - between patients and providers, as well as among providers - at the center of care. Now, for the first time, ACH's proven and effective methodology is detailed in this invaluable step-by-step guide.
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Communication Rx
- Transforming Healthcare Through Relationship-Centered Communication
- Narrateur(s): Neal Vickers
- Durée: 7 h et 52 min
- Date de publication: 2021-08-03
- Langue: Anglais
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Research shows that nothing impacts patient experiences more than the quality of communication. While beneficial, the latest in cutting-edge technology and techniques aren't enough to ensure the best possible care for patients. The key to better healthcare outcomes is communication....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Body Language Sales Secrets
- How to Read Prospects and Decode Subconscious Signals to Get Results and Close the Deal
- Auteur(s): Jim McCormick, Maryann Karinch
- Narrateur(s): Nancy Peterson
- Durée: 5 h et 40 min
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Body Language Sales Secrets helps salespeople at any level build rapport through active listening, invitational body language, and mirroring and reveals how their own body language can reinforce the perception of competence, relevance, and truth.
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Body Language Sales Secrets
- How to Read Prospects and Decode Subconscious Signals to Get Results and Close the Deal
- Narrateur(s): Nancy Peterson
- Durée: 5 h et 40 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Body Language Sales Secrets helps salespeople at any level build rapport through active listening, invitational body language, and mirroring and reveals how their own body language can reinforce the perception of competence, relevance, and truth....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
- Auteur(s): Andrea Coville, Paul B. Brown
- Narrateur(s): Karen Saltus
- Durée: 3 h et 15 min
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Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.
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Relevance
- The Power to Change Minds and Behavior and Stay Ahead of the Competition
- Narrateur(s): Karen Saltus
- Durée: 3 h et 15 min
- Date de publication: 2014-08-26
- Langue: Anglais
- Relevance takes us through the dimensions of relevance in order to find the starting point on the Relevance Scale: where we are and where to go from here....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Auteur(s): Patricia Fry
- Narrateur(s): Carol Kilgore
- Durée: 8 h et 28 min
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A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Narrateur(s): Carol Kilgore
- Durée: 8 h et 28 min
- Date de publication: 2013-01-27
- Langue: Anglais
- A unique and significant guide to selling more books through personal appearances and online interviews....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Auteur(s): Mark Earls
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
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Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Tactical Transparency
- How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
- Auteur(s): John C. Havens, Shel Holtz
- Narrateur(s): Victor Bevine
- Durée: 8 h et 52 min
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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the 21st century.
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Tactical Transparency
- How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
- Narrateur(s): Victor Bevine
- Durée: 8 h et 52 min
- Date de publication: 2020-07-09
- Langue: Anglais
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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Auteur(s): Barry Libert
- Narrateur(s): Pete Larkin
- Durée: 5 h et 6 min
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This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Narrateur(s): Pete Larkin
- Durée: 5 h et 6 min
- Date de publication: 2020-07-10
- Langue: Anglais
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This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Make Your Mark in the Workplace
- How To Build Your Personal Brand
- Auteur(s): James Espey OBE
- Narrateur(s): Andrew Cullum
- Durée: 6 h et 10 min
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With over 50 years of experience in managing and developing top global brands such as Baileys and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal what it really takes to be successful in the world of business. His clear, down-to-earth advice will help listeners at all stages of their career; from novices to middle-management, and from start-up entrepreneurs to Chief Executives...anyone looking to progress their career in business should have this audiobook.
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Make Your Mark in the Workplace
- How To Build Your Personal Brand
- Narrateur(s): Andrew Cullum
- Durée: 6 h et 10 min
- Date de publication: 2020-10-22
- Langue: Anglais
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With over 50 years of experience in managing and developing top global brands such as Baileys and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal what it really takes to be successful in the world of business....
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Prix courant: 14,08$ ou 1 crédit
Prix réduit: 14,08$ ou 1 crédit
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- Auteur(s): Neal Schaffer
- Narrateur(s): Stu Gray
- Durée: 6 h et 36 min
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If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- Narrateur(s): Stu Gray
- Durée: 6 h et 36 min
- Date de publication: 2020-03-17
- Langue: Anglais
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If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable....
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Prix courant: 25,63$ ou 1 crédit
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Exceptional Customer Service
- Auteur(s): Fred Pryor Seminars
- Narrateur(s): Mark Neves
- Durée: 4 h et 3 min
- Version intégrale
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Today's business environment is getting more competitive every day. Customer loyalty is becoming a quaint, old-fashioned notion. Customers shop around. And service that wows the customer is crucial in securing new business and preserving those long-standing associations with valuable clients. The bottom line: Satisfied customers equal success!
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Exceptional Customer Service
- Narrateur(s): Mark Neves
- Durée: 4 h et 3 min
- Date de publication: 2019-10-01
- Langue: Anglais
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Professional customer contact is a learned skill - something everyone in your organization can improve by developing new skills and keeping old ones well practiced. This popular, best-selling program provides the best advice available on how to wow your customers....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The Virtual Sales Handbook
- A Hands-on Approach to Engaging Customers
- Auteur(s): Christian Milner Nymand, Mante Kvedare
- Narrateur(s): Barry Abrams
- Durée: 4 h et 58 min
- Version intégrale
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The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.
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The Virtual Sales Handbook
- A Hands-on Approach to Engaging Customers
- Narrateur(s): Barry Abrams
- Durée: 4 h et 58 min
- Date de publication: 2021-04-13
- Langue: Anglais
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The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm....
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Prix courant: 17,81$ ou 1 crédit
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Persuasion Equation
- The Subtle Science of Getting Your Way
- Auteur(s): Mark Rodgers
- Narrateur(s): Don Hagen
- Durée: 7 h et 11 min
- Version intégrale
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Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement.
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Persuasion Equation
- The Subtle Science of Getting Your Way
- Narrateur(s): Don Hagen
- Durée: 7 h et 11 min
- Date de publication: 2015-05-06
- Langue: Anglais
- Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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How to Analyze People: Dark Psychology - Secret Techniques to Analyze and Influence Anyone Using Body Language, Human Psychology and Personality Types (Persuasion, NLP)
- Dark Psychology Series, Book 2
- Auteur(s): R.J. Anderson
- Narrateur(s): Sam Slydell
- Durée: 1 h et 9 min
- Version intégrale
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Au global
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Performance
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Histoire
Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.
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How to Analyze People: Dark Psychology - Secret Techniques to Analyze and Influence Anyone Using Body Language, Human Psychology and Personality Types (Persuasion, NLP)
- Dark Psychology Series, Book 2
- Narrateur(s): Sam Slydell
- Durée: 1 h et 9 min
- Date de publication: 2018-05-11
- Langue: Anglais
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Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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