Marketing Communications

Do you want to learn about business intelligence but don't feel like reading a boring textbook? In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively. In this audiobook, you will be introduced to the concept of business intelligence.

Matthew Pollard, un reconocido experto en ventas y un introvertido, ha creado y perfeccionado un sistema de venta transparente, auténtico y de baja presión, sin técnicas de cierre duro o de venta de bulldogs. La ventaja del introvertido te equipará con un sistema completo enfocado a la venta transparente, auténtica y de baja presión.

We all know the importance of having a good reputation. We all know just how critical it is for people to look at us in a favorable light. But, the unfortunate truth about today's world and its hyper-fast communications across mobile and Web platforms, is that word spreads fast. And, when mistakes are made, people certainly know how to call others out on it. Whether or not you've had issues with your reputation in the past, this audiobook will open your eyes to just how to build, protect, and repair a reputation.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....

Finding some clients difficult to understand? Confused when they say one thing but mean another? Need better, more useful feedback? Sometimes feel on the back-foot? Have trouble managing client expectations? Wonder why they seem impossible to please? Concerned about being blind-sided by unexpected client loss? Find some answers in this engaging audiobook.

The common factor between inspiring leaders, influential marketeers, and great salespeople is that they inspire action in the people around them. How do they do this? By telling well-told stories.

Il linguaggio è una delle più importanti peculiarità dell'essere umano e ciò che gli ha permesso di evolversi in maniera del tutto differente dalle altre specie del pianeta. Tutti lo utilizziamo sin da piccoli con naturalezza per comunicare, ma farlo in maniera professionale, nel mercato di oggi che non lascia margini di errore, non è per niente facile.

Employers will ask you questions about money (how much do you make, how much do you want to make) in the interview, and you must know what to say when they do. In this report, I tell you how to keep everybody happy by smoothly answering questions about salary, from the interview to the negotiations.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success. They fail because of one simple reason: poor marketing. The industry is leaving billions of dollars on the table because most companies don’t know how to turn their customers into brand evangelists.

Speaking from the Heart outlines how Angel Medina, mortgage professional, was able to use the power of honesty and communication in his work to transform his clients’ experiences and build lasting connections and teaches you the skills and mindset to do the same - to build the communication skills necessary to reach your clients, to do what other professionals in your industry won’t, and to build success in every area of your life as you become a top-notch professional in any career you choose.

The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.

内容紹介

「交渉を制するものが人生を制する――」

世界の著名人が絶賛の一冊!

世界一のサクセスコーチと呼ばれるアンソニー・ロビンズ、
不動産投資のロバート・キヨサキ、マーケティングの天才ジェイ・エイブラハム、
販売心理学のブライアン・トレーシーなど、各分野で「世界一」と呼ばれるトップたちと一緒の舞台に立つ唯一の日本人、大森健巳。

著者の提唱する「バリュークリエイト交渉術」は、従来の交渉の概念を覆す、まったく新しいコミュニケーション法。

目次

"Chapter1 無敵の交渉人"
"Chapter2 なぜコミュニケーションがうまくいかないのか？"
"Chapter3 あなたの言う通りに相手が動く仕組み"
"Chapter4 「YES」を生み出す7つの道具"
> "Chapter5 どこでも使えるバリュークリエイト交渉術"
"Chapter6 「バリュークリエイト交渉術フレーム」
Epilogue コミュニケーションこそ最優先の課題
オーディオ版特典対談音声

オーディオブック特典として、「売れるまでの時間―39秒」
著者 遠藤K....

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you - to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas.

Sell more. Earn more. Achieve more. Join Mike Le Put in this powerful audio career-development programme, and sell your way to the top! How to Sell, Sell, Sell will equip you with all the knowledge you could ever need.

As serial entrepreneurs and cofounders of the largest social network for entrepreneurs in the world, EFactor.com, Adrie Reinders and Marion Freijsen know about the challenges facing new entrepreneurs in the current business environment. Their site - with a community of one million-plus and growing rapidly - is a virtual marketplace for entrepreneurs to make business connections, negotiate deals, exchange information, and advertise their products and services

You want people to recognize you, like you, and trust you, so they buy from you. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, best-selling author, popular speaker, and award-winning entrepreneur, shares the secrets of creating a trusted brand.

Welcome to Comic-Con: where the future of pop culture comes to life. Every summer more than 130,000 comic fans, gamers, cosplay enthusiasts, and nerds of all stripes descend on San Diego to mingle with the top entertainment celebrities and creative-industry professionals in an unprecedented celebration of popular culture in all its forms.

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.