Marketing Communications

Swipe through dating apps till your thumbs are raw. Feel worthless and invisible. Watch Netflix by yourself. Don't let the existential dread sink in. Don't let it sink in. Settle for a girlfriend you don't really love. Get married because she pressured you into it. Get divorced and lose half your assets. Waste your life. Or you can get your shit together and listen to this audiobook already.

At the root of all creative expression is a deep, inborn, and very human desire to be heard and understood. Ask yourself this simple question: why write at all? Once you've managed to answer this question for yourself, you'll have found something that will be incredibly valuable to your writing career, wherever it takes you: your purpose. Tapping into the deep roots of why you are compelled to write at all is a brilliant way to unlock your true motivations and your ultimate reason for writing.

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account.

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.

Comment vendre efficacement son produit au téléphone ? Comment intéresser le client potentiel dès la première accroche ? Ce genre d'interrogation est légitime, car la téléprospection n'est pas aisée à maîtriser et peut même se révéler éprouvante pour qui ne sait comment l'aborder. Pourtant, elle n'a que des avantages pour l'entreprise : démarchage respectueux de l'emploi du temps de la cible, contact direct et rapide, pas de déplacement, recueil d'informations même en cas de désintérêt du prospect, etc.

If you’re like most of us, you openly admire and, maybe, secretly envy those who can stand fearlessly in front of a crowd and deliver an inspiring speech effortlessly. But what if you could be one of these chosen few? What if you could make your message clear and powerful and turn passive listeners into excited followers? Yes, you can do it even if you’re introverted. If you think that you’re “just not cut out for public speaking”, stop and think again. Don’t let your amazing ideas wither away unheard.

As presentation coach to America's top CEOs, Tony Jeary is known as Mr. Presentation. In his work with more than 500 world-class organizations in 35 countries, he has found a common denominator in every situation: Your success in life depends upon how you approach the millions of opportunities before you. In this insightful and compelling audiobook, Jeary reveals the eight simple secrets that you can put to work immediately to achieve dramatic results!

For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? Nationally acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out.

Not everyone is outgoing, polished, courageous, and loud. In this book you'll discover how you can be yourself and still crush it in your network marketing company. Be prepared to learn how introversion impacts your business, alternative strategies to get customers and recruits, and more....

No matter what your goals, who you know is as important as what you know. In the 21st century, networking is a combination of sales, marketing, relationship building, and career management. It's the difference between those who get by and those who are getting ahead!

You don't have to surrender your personality and drive to the robot overlords, but it's critical to leverage all of the tools available. David J.P. Fisher, best-selling author of Networking in the 21st Century, shows how the sales professionals that will survive and thrive in the new world, will learn to integrate technology into their existing relationships. Information has become a commodity, and there are new resources that separate the mediocre from the masters: influence and attention.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.

Employers will ask you questions about money (how much do you make, how much do you want to make) in the interview, and you must know what to say when they do. In this report, I tell you how to keep everybody happy by smoothly answering questions about salary, from the interview to the negotiations.

Run With Foxes is a blistering, must-listen collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

On a scale of one to 10, how well can you control your temper on the phone? For me, I have moved from a two to a solid seven on most days. But I wasn’t always that way. It took a lot of practice and specific techniques to reach that point.