Marketing Psychology
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Branding That Means Business
- How to Build Enduring Bonds Between Brands, Consumers and Markets
- Auteur(s): Matt Johnson, Tessa G. Misiaszek PhD
- Narrateur(s): Stephanie Cannon
- Durée: 6 h et 9 min
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How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
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Branding That Means Business
- How to Build Enduring Bonds Between Brands, Consumers and Markets
- Narrateur(s): Stephanie Cannon
- Durée: 6 h et 9 min
- Date de publication: 2022-10-25
- Langue: Anglais
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How do you make sure your brand connects with consumers? Branding that Means Business shows listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people....
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Prix courant: 25,24$ ou 1 crédit
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Consumed
- The Need for Collective Change: Colonialism, Climate Change, and Consumerism
- Auteur(s): Aja Barber
- Narrateur(s): Aja Barber
- Durée: 8 h et 17 min
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We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this - and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work - often in unsafe conditions for very low pay - and the billionaires who receive the most profit.
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Consumed
- The Need for Collective Change: Colonialism, Climate Change, and Consumerism
- Narrateur(s): Aja Barber
- Durée: 8 h et 17 min
- Date de publication: 2021-10-05
- Langue: Anglais
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A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system....
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Prix courant: 25,23$ ou 1 crédit
Prix réduit: 25,23$ ou 1 crédit
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- Auteur(s): Drew Eric Whitman
- Narrateur(s): Johnny Heller
- Durée: 6 h et 33 min
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- Narrateur(s): Johnny Heller
- Durée: 6 h et 33 min
- Date de publication: 2023-10-02
- Langue: Anglais
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The latest book from Dr. Direct will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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The 1st-Time B2B SaaS Startup Founder's Compass
- 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success
- Auteur(s): Richmond Wong
- Narrateur(s): Richmond Wong
- Durée: 2 h et 57 min
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This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.
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The 1st-Time B2B SaaS Startup Founder's Compass
- 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success
- Narrateur(s): Richmond Wong
- Durée: 2 h et 57 min
- Date de publication: 2023-11-10
- Langue: Anglais
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This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Power of Instinct
- The New Rules of Persuasion in Business and Life
- Auteur(s): Leslie Zane
- Narrateur(s): Kelli Tager
- Durée: 8 h et 47 min
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People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.
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The Power of Instinct
- The New Rules of Persuasion in Business and Life
- Narrateur(s): Kelli Tager
- Durée: 8 h et 47 min
- Date de publication: 2024-06-18
- Langue: Anglais
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A renowned branding consultant and behavioral psychologist shows listeners how to appeal to the hidden brain where instinct prevails, creating a network of connections that convince people to buy into your product, idea, or vision....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Dropshipping Shopify 2022: $30,000/Month
- Includes: E-commerce Business, Private Label, Amazon FBA, Social Media Marketing 2022, Facebook, YouTube, Tiktok, Passive Income and The Psychology of Money
- Auteur(s): Peter Warren
- Narrateur(s): Matt Brown, Terry White, Joe Price
- Durée: 15 h et 15 min
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It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022. So, how can you set up your business to make you the most money possible, whilst also losing the least money possible on inventory and brick-and-mortar warehouse spaces?
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Dropshipping Shopify 2022: $30,000/Month
- Includes: E-commerce Business, Private Label, Amazon FBA, Social Media Marketing 2022, Facebook, YouTube, Tiktok, Passive Income and The Psychology of Money
- Narrateur(s): Matt Brown, Terry White, Joe Price
- Durée: 15 h et 15 min
- Date de publication: 2022-06-16
- Langue: Anglais
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It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- Auteur(s): John A. List
- Narrateur(s): Will Damron
- Durée: 8 h et 26 min
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“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.
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typical academic
- Écrit par Utilisateur anonyme le 2022-12-14
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The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- Narrateur(s): Will Damron
- Durée: 8 h et 26 min
- Date de publication: 2022-02-01
- Langue: Anglais
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A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?
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Prix courant: 23,31$ ou 1 crédit
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Applied Psychology
- Psychology and Acheivement
- Auteur(s): Warren Hilton
- Narrateur(s): Russ Williams
- Durée: 1 h et 30 min
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Applied Psychology: Psychology and Achievement is the first of a series of 12 volumes on the applications of psychology to the problems of personal and business efficiency.
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Applied Psychology
- Psychology and Acheivement
- Narrateur(s): Russ Williams
- Durée: 1 h et 30 min
- Date de publication: 2021-12-22
- Langue: Anglais
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Applied Psychology: Psychology and Achievement is the first of a series of 12 volumes on the applications of psychology to the problems of personal and business efficiency....
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Prix courant: 4,09$ ou 1 crédit
Prix réduit: 4,09$ ou 1 crédit
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Auteur(s): Richard H. Thaler, Cass R. Sunstein
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Hard to follow on what the author’s point is as he goes to indepth on random topics
- Écrit par Guyman le 2020-06-14
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
- Date de publication: 2008-07-02
- Langue: Anglais
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Advocacy: Championing Ideas and Influencing Others
- Auteur(s): John A. Daly
- Narrateur(s): Tim Lundeen
- Durée: 16 h et 34 min
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When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.
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Advocacy: Championing Ideas and Influencing Others
- Narrateur(s): Tim Lundeen
- Durée: 16 h et 34 min
- Date de publication: 2012-11-10
- Langue: Anglais
- When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over....
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Prix courant: 33,01$ ou 1 crédit
Prix réduit: 33,01$ ou 1 crédit
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Auteur(s): Christophe Morin PhD, Patrick Renvoise
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Très bien expliqué!
- Écrit par Jérôme L. le 2019-10-17
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
- Date de publication: 2018-10-02
- Langue: Anglais
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Different
- Escaping the Competitive Herd
- Auteur(s): Youngme Moon
- Narrateur(s): Bernadette Dunne
- Durée: 6 h et 49 min
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Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books”. Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works...and who gets you to see that world in a completely new light.
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Just excellent.
- Écrit par Andrew Walker le 2023-04-24
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Different
- Escaping the Competitive Herd
- Narrateur(s): Bernadette Dunne
- Durée: 6 h et 49 min
- Date de publication: 2010-04-06
- Langue: Anglais
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Every few years a book - through a combination of the author’s unique voice, storytelling ability, wit, and insight - simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s Surely You’re Joking, Mr. Feynman! is another....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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The Age of Addiction
- How Bad Habits Became Big Business
- Auteur(s): David T. Courtwright
- Narrateur(s): Qarie Marshall
- Durée: 9 h et 15 min
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.
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The Age of Addiction
- How Bad Habits Became Big Business
- Narrateur(s): Qarie Marshall
- Durée: 9 h et 15 min
- Date de publication: 2019-05-06
- Langue: Anglais
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....
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Prix courant: 40,70$ ou 1 crédit
Prix réduit: 40,70$ ou 1 crédit
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Auteur(s): James Surowiecki
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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Starts strong ends weak
- Écrit par Anton Vikoch le 2021-10-23
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
- Date de publication: 2004-05-19
- Langue: Anglais
- In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Prix courant: 20,92$ ou 1 crédit
Prix réduit: 20,92$ ou 1 crédit
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Auteur(s): Robert Cialdini, María Serrano Giménez - translator
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
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La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.
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Pre-Suasión [Pre-Suasion]
- Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
- Narrateur(s): José Manuel Vieira
- Durée: 10 h
- Date de publication: 2023-06-08
- Langue: Espagnol
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Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....
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Prix courant: 23,30$ ou 1 crédit
Prix réduit: 23,30$ ou 1 crédit
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Buying Trances
- A New Psychology of Sales and Marketing
- Auteur(s): Joe Vitale
- Narrateur(s): Joe Vitale
- Durée: 5 h et 27 min
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Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.
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Buying Trances
- A New Psychology of Sales and Marketing
- Narrateur(s): Joe Vitale
- Durée: 5 h et 27 min
- Date de publication: 2007-05-08
- Langue: Anglais
- Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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The Psychology of Advertising
- 3rd Edition
- Auteur(s): Wolfgang Stroebe, Bob M. Fennis
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
- Date de publication: 2021-08-03
- Langue: Anglais
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
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Prix courant: 33,40$ ou 1 crédit
Prix réduit: 33,40$ ou 1 crédit
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Date de publication: 2011-09-20
- Langue: Anglais
- From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Story or Die
- How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- Auteur(s): Lisa Cron
- Narrateur(s): Katie Koster
- Durée: 9 h et 12 min
- Version intégrale
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Au global
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Performance
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Histoire
Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.
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Another out-of-the-ballpark home run/must read
- Écrit par firehorse7 le 2022-01-02
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Story or Die
- How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- Narrateur(s): Katie Koster
- Durée: 9 h et 12 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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NLP: Sales Psychology Playbook
- Your Secret Weapon for Transforming Your Sales Process and Doubling Your Conversion Rates with Proven NLP Tactics
- Auteur(s): Modern Psychology Publishing
- Narrateur(s): Terry F. Self
- Durée: 2 h et 13 min
- Version intégrale
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Au global
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Performance
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Histoire
What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.
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NLP: Sales Psychology Playbook
- Your Secret Weapon for Transforming Your Sales Process and Doubling Your Conversion Rates with Proven NLP Tactics
- Narrateur(s): Terry F. Self
- Durée: 2 h et 13 min
- Date de publication: 2019-04-05
- Langue: Anglais
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What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? Listen to find out more....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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