Modern Marketing

Beherrschen Sie das digitale Marketing im Zeitalter der künstlichen Intelligenz: Ein umfassender Leitfaden für Fachleute und Unternehmer. Erreichen Sie Erfolg in der dynamischen Welt des digitalen Marketings mit diesem umfassenden und praktischen Buch.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

Dieser Leitfaden ist unverzichtbar für Vermarkter, Unternehmer und Studenten, die die Welt der sozialen Medien meistern möchten. Mit einer detaillierten Analyse der wichtigsten Plattformen – Facebook, Instagram, Twitter, LinkedIn und TikTok – lehrt dieses Buch, wie man attraktive und effektive Inhaltsstrategien erstellt.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.

Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.

I wish I knew then what I know now. Famous last words. Seven years invested, saddled with a ton of debt, and loads of personal stress, with sadness, I closed my failing yoga studio at the end of 2015. But I found light at the end of the tunnel. I turned around a disastrous situation from all the lessons learned. Now I pass my knowledge on to you. Save thousands of dollars, jump ahead of your competition, and thoroughly understand the business of yoga before you begin.

Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.

This guide is indispensable for marketing professionals, entrepreneurs, and students who seek to master the world of social media. With a detailed analysis of the main platforms - Facebook, Instagram, Twitter, LinkedIn, and TikTok - this book teaches how to create attractive and effective content strategies.

I'm Mike Massie, author of Small Dojo Big Profits and over a dozen other martial arts business books and courses. I've spent years learning how to put together all the "gold nuggets" of information that I picked up from watching and listening to real martial arts business "masters", observing what they did and taking it home to test it in my own studio. Along the way, I learned what not to do through trial and error, all while developing and honing this into a complete system for maximizing martial arts school profits while keeping my overhead to respectable levels.

If you are a professional, researcher, or student seeking to understand and implement marketing practices that promote sustainability and corporate social responsibility, this work is essential for you. With a didactic approach, this book offers valuable insights and practical examples on how to integrate sustainability into marketing strategies.

Unlock the secret to powerful, effective selling with Modern Persuasion Strategies: The Hidden Advantage in Selling. This essential guide dives deep into the sales psychology and persuasion techniques used by top-performing sales professionals and entrepreneurs to consistently close high-ticket deals and build lasting client relationships.

In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.

This book offers a comprehensive and practical insight into how companies can stand out in highly competitive markets through market segmentation and message personalization.

Entdecken Sie, wie Sie die Macht der Influencer mit diesem umfassenden und aktualisierten Leitfaden beherrschen können. Ideal für Fachleute, Unternehmen und Marketingbegeisterte bietet er wertvolle Einblicke, um Ihre Strategien zu optimieren. Erkunden Sie von den Grundlagen bis zu praktischen Strategien zur Identifizierung, Ansprache und Zusammenarbeit mit relevanten Influencern. Hervorzuheben sind eingehende Analysen der Rolle von Influencern beim Markenaufbau und der Publikumsbindung.

Marketing leaders are suffocating under the weight of more data, more choices, and more to-dos. And there’s no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the principles, practices, and mindset that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about—and designing—a high-impact, modern marketing department.

What if I told you that there was a social media platform where you could drive consistent, passive traffic to your website without spending a DIME on advertising? And that your posts on this platform can generate potential leads for YEARS to come, rather than just disappearing immediately in a news feed? You would probably think I was crazy! But Pinterest does all of these things, and many marketers aren’t even aware of the amazing benefits of using Pinterest to promote their website, product, or service.

Do you want to master machine learning? This guide explains everything you need to know to finally fully understand machine learning and how you can use it to revolutionize your business and give your marketing plan a boost in the right direction. Each section is chockful of information about this branch of artificial intelligence that’s based on the idea that systems can identify patterns, learn from data, and make decisions with minimal human intervention.

Unlock the secrets to authentic real estate conversations: This book is tailor-made for real estate agents eager to forge genuine heartfelt connections about their business more often. Discover proven strategies to engage and connect with more people about your brand, empowering you to have effortless conversations about real estate that will leave your listeners asking for more.