Neuroscience Brain

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

The answers to these questions are right behind our eyes. The greatest technology we have ever discovered on our planet is the three-pound organ carried in the vault of the skull. This book is not simply about what the brain is; it is about what it does. The magic of the brain is not found in the parts it’s made of but in the way those parts unceasingly reweave themselves in an electric, living fabric.

Understanding how our brains and bodies actually work is a powerful tool in mitigating the anxiety generated by unpleasant physical and emotional symptoms that we all may experience from time to time. Here, Robert Scaer unravels the complexities of the brain-body connection, equipping all those who are in distress with a plausible explanation for how they feel.

In this book, you can study things like neural networks and the hypothalamus, along with the woman’s brain, here are just a few of the many, many things this book sheds light on: What exactly is a neural network; how does a neural network function; how they’re used in medical diagnostics; how forex trading relates to it, and more; the anatomy of the hypothalamus and its function; tips on how to keep your hypothalamus healthy; six natural ways to increase its functioning capabilities; learn the various conditions and their signs that affect the hypothalamus, and more.

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

Between the ages of twelve and twenty-four, the brain changes in important and, at times, challenging ways. In Brainstorm, the renowned psychiatrist and bestselling author of Parenting from the Inside Out, The Whole-Brain Child, and Mindsight, Daniel Siegel busts a number of commonly held myths about adolescence — for example, that it is merely a stage of “immaturity” filled with often “crazy” behavior — to reveal how it is in fact a vital time in our lives in terms of charting the course for the adults we ultimately become.

What if your best days weren’t left to chance, but something you could control and activate at will? Most of us want to be a little happier, a little more focused, and a lot less stressed. We want simple approaches that are easy to fold into our everyday lives. In Sharp, you’ll discover dozens of evidence-backed strategies to help you unlock your potential and enhance your performance—whether at work, school, home, or in relationships. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a gold mine of techniques to help you feel your sharpest.

Dreaming is one of the most underappreciated functions of the human brain, yet our very survival as a species depends on it. In This Is Why You Dream, dual-trained neuroscientist and neurosurgeon Dr. Rahul Jandial explores the landscape of our subconscious, tracing the latest cutting-edge dream research and brain science to show why humans have retained the ability to dream across millennia, and how we can now harness its wondrous powers to improve our sleeping and waking lives.

At thirty-seven, Dr. Stephanie Cacioppo was content to be single. She was fulfilled by her work on the neuroscience of romantic love—how finding and growing with a partner literally reshapes our brains. That was, until she met the foremost neuroscientist of loneliness. A whirlwind romance led to marriage, to sharing an office at the University of Chicago. After seven years of being inseparable at work and home, she lost her beloved husband following a devastating battle with cancer.

You can learn to play music, no matter what you've been told about your musical talent or aptitude. With the right instruction and methods, learning to play music can be an endless source of joy and fulfillment. And learning to play music isn't just fun, it's also the ideal brain fitness activity. Dr. Turknett, a neurologist, self-taught multi-instrumentalist, and the founder of Brainjo and the Brainjo Method of instruction, distills the principles of learning to play music down into a set of universal "laws" that can be applied to any instrument.

The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience. Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Combining the latest scientific research with storytelling and advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.

As humans, we think in stories—stories that allow us to feel and share emotions. In order for this phenomenon to work, our brains and the ways in which we tell stories must be attuned to each other. But how exactly does this happen? Tapping into the essence of thinking in stories, Fritz Breithaupt draws on the latest scientific research, including a retelling study (comparable to the telephone game) with more than 12,000 participants, and experiments in which ChatGPT functions as storyteller.

This welcome guide explains how to treat tics and Tourette syndrome using natural and alternative therapies, with a focus on environmental medicine and nutritional and dietary therapy. The status of behavioral and counseling therapies, EEG biofeedback, homeopathy, bodywork, energy medicine, and Chinese medicine as approaches are explored. Author Sheila Rogers DeMare discusses a range of categories of tics including spasmodic facial movements, eye blinking, mild sounds and vocalizations.

Min W. Jung offers a new understanding of the neural basis of innovation in terms of humans' exceptional capacity for imagination and high-level abstraction. He provides an engaging account of recent advances in neuroscience that have shed light on the neural underpinnings of these profoundly important abilities. Jung examines key discoveries concerning the hippocampus and neural circuits that have demystified the processes underlying imagination and abstract thinking. He also considers how these capacities might have evolved as well as possible futures for intelligence.

How does a neural network become a brain? While neurobiologists investigate how nature accomplishes this feat, computer scientists interested in AI strive to achieve this through technology. The Self-Assembling Brain tells the stories of both fields, exploring the historical and modern approaches taken by the scientists pursuing answers to the quandary: What information is necessary to make an intelligent neural network? As Peter Robin Hiesinger argues, "the information problem" underlies both fields.

Most institutions unknowingly train employees, or teach students using an outdated approach that relies on a punishment-reward system that doesn’t work. (Hint: You’re probably using it right now). This faulty approach squanders of potential, creates negative feedback loops, and leaves many with the false assumption that they aren’t “smart”. The good news? We don’t have to make that mistake anymore. Scientists have found that people are chemically and structurally hardwired to enjoy learning. It’s in our DNA.

Larry S. Sherman, a neuroscientist and lifelong musician, and Dennis Plies, a professional musician and teacher, collaborate to show how our brains and music work in harmony. They consider music in all the ways we encounter it—teaching, learning, practicing, listening, composing, improvising, and performing—in terms of neuroscience as well as music pedagogy, showing how the brain functions and even changes in the process.

Do you want to feel less anxious and more positive? Do you want to change the unhealthy habits that are destroying you? To improve your life, you need to understand the simple techniques to help you reprogram the brain easily. Neuroplasticity is a process that occurs inside the human brain that allows new brain cells to grow from new experiences, letting you transform yourself based on what you want. Then there is Emotionally Focused Therapy, a treatment for physical pain and emotional distress and will help you to rewire your mind with easy methods and restore balance to your body.

Es posible cambiar, en cualquier momento de la vida, nuestras ideas más arraigadas, nuestra forma de pensar y también nuestra experiencia emocional. Para lograrlo es suficiente una herramienta sencilla y extremadamente efectiva en la transformación de nuestro cerebro: el buen uso de la conversación.

Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative Director Michael Platt explains how.