Neuroscience Brain

How do neurons turn into minds? The problem of consciousness has gnawed at us for millennia. In the last century there have been massive breakthroughs that have rewritten the science of the brain, and yet the puzzles faced by the ancient Greeks are still present. In The Consciousness Instinct, the neuroscience pioneer Michael S. Gazzaniga puts the latest research in conversation with the history of human thinking about the mind, giving a big-picture view of what science has revealed about consciousness.

El autor explora el uso de herramientas espirituales como la meditación, la respiración consciente, la compasión, el perdón y la gratitud, y demuestra, con fundamentos científicos, cómo estas prácticas impactan el cerebro y mejoran nuestro bienestar.

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate listeners about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

Alzheimer’s disease, a haunting and harrowing ailment, is one of the world’s most common causes of death. Alzheimer’s lingers for years, with patients’ outward appearance unaffected while their cognitive functions fade away. Patients lose the ability to work and live independently, to remember and recognize. There is still no proven way to treat Alzheimer’s because its causes remain unknown. Mind Thief is a comprehensive and engaging history of Alzheimer’s that demystifies efforts to understand the disease.

¿Por qué las mujeres tienen mayor capacidad verbal que los hombres? ¿Por qué recuerdan detalles de las peleas que ellos no recuerdan? ¿Por qué tienden a establecer vínculos más profundos con sus amigas que los hombres con sus compañeros? En este libro, Louanne Brizendine reúne los últimos descubrimientos para mostrar cómo cada estado hormonal -años de infancia, de adolescencia, de citas amorosas, de maternidad y de menopausia- actúa como fertilizante de diferentes conexiones neurológicas.

Humans are often fearful of the day the world will be ruled by machines, but have they not already taken over? The average person spends 4-5 hours a day on their phone, about a third of the time they are awake. We self-interrupt our work and social lives, forgo sleep, procrastinate important tasks and opt for digital distraction when we're bored or feel uncomfortable. NHS neurology doctor and neuroscientist Faye Begeti describes what is happening in our brain when we use our phones and why we have formed so many fixed and negative habits around them.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

Using understandable metaphors and easy to follow language, Stephens gives listeners of any scientific level an introduction to neuroscience and shows them how things like creativity, skill, and even perception of self can grow and change by utilizing the body's most important muscle. Fans of Bill Nye and Neil deGrasse Tyson will love Stephens' down-to-earth attitude, and those interested in science will appreciate his thoughtful explanations of scientific terms.

Our brains are the most complex machines known to humankind, but they have an Achilles heel: The very molecules that allow us to exist can also sabotage our minds. Here are true accounts of unruly molecules and the diseases that form in their wake, from total loss of inhibitions to florid psychosis to compulsive lying.

Unlock the power of your brain with Neuro-Mastery, the ultimate practical guide to achieving lasting success and fulfillment. Dr. Pamela Seraphine, a trailblazer in neuroscience for high performance and trauma recovery, merges cutting-edge science with a soul-centered approach to help you take charge of your brain, align with your deepest self, and transform your life. Her raw authenticity and tough-love wisdom make this a transformative read for anyone seeking real, actionable change.

Why do you love? Why do you lie? What makes you happy? Every thought you have comes from one place: your brain. But what makes it tick? How much of it have we decoded, and how much of it remains an impenetrable mystery? Join author and cartoonist Jorge Cham and neuroscientist Dwayne Godwin on a deep dive into the fascinating world of the human brain, in which they will explore questions such as: What is consciousness? Where is you in the brain? And do we have free will? All while illuminating everything we know (and DON’T know) about one of the most complex objects in the known universe.

Are art and science separated by an unbridgeable divide? Can they find common ground? In this book, neuroscientist Eric R. Kandel, whose remarkable scientific career and deep interest in art give him a unique perspective, demonstrates how science can inform the way we experience a work of art and seek to understand its meaning. Kandel illustrates how reductionism - the distillation of larger scientific or aesthetic concepts into smaller, more tractable components - has been used by scientists and artists alike to pursue their respective truths.

Unbreakable Mind will help you understand your thoughts, organize them, and attach the appropriate action to them. Mental clarity equals peace and control of your mind. The goal of this book is simple: You'll actually have something real that works if you just follow the instructions along with an understanding of the mind in a way that just makes everything so simple to comprehend and apply!

As we age, our memory naturally declines - but there are scientifically proven ways to enhance brain and memory function. This book, grounded in cutting-edge neuroscience, will help you get started. The Neuroscience of Memory offers a seven-step memory-improvement program based on the latest research. You'll find powerful tools to optimize your brain and memory function, increase neural connections, and stay mentally sharp both now and in the long run.

How does one begin to treat such cases, to counsel people whose lives may be changed forever? How does one train the next generation of clinicians to deal with the moral and medical aspects of brain disease? Dr. Ropper and his colleague answer these questions by taking the listener into a rarified world where lives and minds hang in the balance.

Recovering from a brain injury can be a challenging and prolonged process. Learn how to maximize your recovery from the effects of brain injuries with the guidance of Sandeep Vaishnavi, MD, PhD, and Vani Rao, MBBS, MD, two leading medical experts with extensive experience helping patients recover from concussion and other brain injuries. Healing the Traumatized Brain explains how the brain works, how injuries affect the brain, and how to use your brain's own power to recover.

The technology invented by psychiatrist Robert G. Heath at Tulane University in 1950s and 60s has been described as one of "the most controversial yet largely undocumented experiments in US history" - controversial to us because Heath's patients included incarcerated convicts and gay men to be 'cured' of their sexual preference; controversial in its day because his work was allegedly part of MKUltra, the CIA's notorious "mind control" project. As a result, Heath's cutting-edge research and legacy were put under lock and key, buried in Tulane's archives.

Alva Noë is one of a new breed - part philosopher, part cognitive scientist, part neuroscientist - who are radically altering the study of consciousness by asking difficult questions and pointing out obvious flaws in the current science. In Out of Our Heads, he restates and reexamines the problem of consciousness, and then proposes a startling solution: Do away with the 200-year-old paradigm that places consciousness within the confines of the brain.

What if your best days weren’t left to chance, but something you could control and activate at will? Most of us want to be a little happier, a little more focused, and a lot less stressed. We want simple approaches that are easy to fold into our everyday lives. In Sharp, you’ll discover dozens of evidence-backed strategies to help you unlock your potential and enhance your performance—whether at work, school, home, or in relationships. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a gold mine of techniques to help you feel your sharpest.

The march of climate change is stunning and vicious, with rising seas, extreme weather, and oppressive heat blanketing the globe. But its effects on our very brains constitute a public-health crisis that has gone largely unreported. Based on seven years of research, this book by the award-winning journalist and trained neuroscientist Clayton Page Aldern, synthesizes the emerging neuroscience, psychology, and behavioral economics of global warming and brain health. A masterpiece of literary journalism, this book shows readers how a changing environment is changing us today, from the inside out.