New Business

Conventional interviewing advice doesn’t work. That’s what Anna Papalia learned through years of experience as an HR professional, consultant for Fortune 500 companies, and teacher at the Fox School of Business. None of the existing tools work for one simple reason: they don’t get to the heart of what actually makes a great interview—self-awareness. At its core, an interview is a set of questions about you. If you don’t know yourself, you won’t do well.

Dive into entrepreneurship with Pete Srodoski's "The Small Business Playbook—The Ultimate Beginner's Guide: Practical Steps to Become a Profitable Business Owner," an essential audiobook for new and aspiring business owners. With Charlie Brogan's engaging narration, this guide offers practical steps, strategies, and insights from Srodoski's extensive experience as a successful CEO and COO.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

Are you ready for the adventure of a lifetime? Buckle up: Serial entrepreneur Brian Scudamore is your guide on the journey of entrepreneurship, taking you through inspiring stories, hilarious anecdotes, and just a few industry secrets so you can start your own startup—today.

Now you can quickly and effectively study and put into practice the greatest personal development program of all time. In only 10 minutes a day, you can begin to implement the success principles that have made more millionaires and top influencers than any other achievement philosophy. Fame? Fortune? Impactful service? More meaningful relationships? You can have anything that you want in life when you discover the secret contained in Napoleon Hill’s Think and Grow Rich.

Today's entrepreneurs don't look like those of the past. They are increasingly Black, Brown, female, and older than you might expect them to be. But they're not getting the support they need to succeed in rebuilding America, because our business culture has become so consumed with celebrating size above all else. In this book, the distinguished authors explore the indelible value of small business in America and the future of sustainable business.

Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

Discover everything you need to know to generate the capital you need to take the real estate investing world by storm. Ninety percent of millionaires in the United States invest in real estate. Why? Because each and every one of them has done their homework, and they understand that investing in real estate is one of the best ways (if not the best way) to generate passive income in something that will only appreciate in value.

Many professionals aspire to work for a start-up. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed are hundreds of employees to do the day-to-day work. This practical, step-by-step guide provides an insider's analysis of various start-up roles and responsibilities, including product development, marketing, growth strategy, and sales, to help you figure out if you want to join a start-up and what to expect if you do.

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

In Startup Life, Brad Feld - a Boulder, Colorado-based entrepreneur turned-venture capitalist - shares his own personal experiences with his wife, Amy, offering a series of rich insights into successfully leading a balanced life as a human being who wants to play as hard as he works and who wants to be as fulfilled in life and in work. With this book, Feld distills his 20 years of experience in this field to addresses how the village of startup people can put aside their workaholic ways and lead rewarding lives in all respects.

The Capitalist and the Activist offers an engaging and thoughtful look at the new reality of corporate social activism - its driving forces, promises and perils, and implications for our businesses and personal lives. Weaving deep research and fascinating stories that span business, entertainment, history, science, and politics, Tom Lin provides an insightful road map for how society arrived here and a practical compass for moving forward.

With a million monthly Spotify listeners and 130 million streams, Chris knows how to harness the power of this incredible music sharing platform. He understands how to trigger the algorithm, how to pitch and get added to editorial playlists, and how to co-create with other artists to enhance your profile and your reach.

Becoming an effective leader who lifts your organization to new heights may seem challenging, but it doesn’t need to be complicated. Strong leadership is rooted in basic principles. Although the specific nature of the organizations you may work for throughout your career will vary on a case-by-case basis, the essential steps you must take to lead with skill will remain constant. The Blueprint explains what those steps are. More importantly, it demonstrates how we can take them in our own careers and lives.

Leap into entrepreneurship and launch your dream business, even if you lack business experience! Do you dream of starting your own business, but feel tied down by the fear of the unknown? Launching your dream business from scratch doesn’t have to be intimidating. Even if you lack a business degree or have no prior entrepreneurial experience, starting your own successful business is more achievable than you think.

In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.

Larry has been a landscaper for years, working at a small lawn care company. He becomes disgruntled with his boss and decides to start his own business when his wife gets pregnant. After an unexpected car accident, Larry faces the reality that he owns a job instead of a business. Join Larry as he experiences employee troubles, unhappy clients, and ultimately realizes the dream of owning a small business.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

In the modern economy, businesses must have heart. The marketing industry is broken. Consumers are tired of interruption, push, mass media, and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted radically.