Ocean Management

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Ne cherchez pas votre succès, créez-le ! Dans leur best-seller international, W. Chan Kim et Renée Mauborgne, les penseurs en matière de gestion de renommée mondiale bouleversent votre vision de la concurrence dans le monde des affaires. Ils affirment que la concurrence acharnée ne crée qu'un océan rouge sanglant où les rivaux se battent pour le revenu diminué. La seule issue de cette situation pour atteindre le succès, c'est de créer l'océan bleu, le marché complètement neuf.

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

Our planet is suffering from serious environmental problems: coastal flooding due to severe storms caused in part by atmospheric pollution, diminishing natural resources such as clean water, and so on. But while these problems plague planet Earth, two-thirds of our globe is ocean. The seas can be home to pioneers, seasteaders, who are willing to homestead the Blue Frontier. Oil platforms and cruise ships already inhabit the waters; now it's time to take the next step to full-fledged ocean civilizations.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

Développée par Chan Kim et Renée Mauborgne, la stratégie Océan bleu est une théorie économique qui explique que la croissance durable des entreprises n'est possible qu'en se différenciant et en devenant plus compétitives que leurs concurrents. Ils distinguent ainsi les océans rouges, marchés dans lesquels les produits sont des commodités et où seuls les prix dictent les choix des acheteurs, des océans bleus, dans lesquels l'entreprise bénéficie de profits durables et de ventes en croissance.

Discover a world of tranquility and serenity with Nature’s Concerto of Serene Underwater Whale Sounds for Deep Calm, Inner Peace & Stress Relief. This immersive audiobook invites you to dive into the soothing depths of the ocean, where the harmonious melodies of whale songs create a sanctuary for relaxation and emotional healing.

La stratégie est un sujet crucial pour toutes les entreprises en quête de sens dans un monde turbulent. Les meilleurs spécialistes de la question, véritables "maîtres de la stratégie", présentent dans cet ouvrage les 8 plus grandes théories de la stratégie d'entreprise : des incontournables vers lesquelles vous référer.

Do you feel relaxed and happy after listening to the sound of waves or singing birds? This beautiful collection of ocean, nature and soft piano musi makes it easy to create an environment that soothes your mind, relaxes your body, and rejuvenates your spirit. Even the rapid beat of your heart will begin to slow as you dive into a peaceful, serene state of mind. It is all you need to focus, study, fall asleep, relax...and find yourself ready to start your day refreshed and reenergized.

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

Échappez à l'hyper-concurrence avec le bestseller #1 du New York Times et du Wall Street Journal - "Cap sur l'Océan Bleu : au-delà de la concurrence". Cette suite du bestseller mondial "Stratégie Océan Bleu" révèle comment survivre et prospérer dans cette ère de concurrence économique impitoyable. "Cap sur l'Océan Bleu" vous montrera comment éviter les luttes fatigantes pour quelques misérables gains au milieu de la concurrence acharnée de l'océan rouge et pour vous concentrer à atteindre les marchés vierges et la croissance exponentielle des océans bleus.

Discover the inspiration you need for meditation, deep sleep, mindfulness, stress management, anxiety reduction, and increased positive thoughts with the Ocean Sounds audiobook....

The iconic Sydney to Hobart Race, a 723-mile deepwater challenge - often called the “Everest” of offshore ocean racing - is considered one of the toughest in the world. Unpredictable weather and seas make each race demanding, but in 1998, an unexpected “weather bomb” hit the fleet, creating 80-foot waves and 100-mile-per-hour winds. Many bigger, better-equipped boats tried to maneuver around the storm, but the crew of the AFR Midnight Rambler chose to head directly into its path.

Has your company's experience with off-shoring been so bad that it turned you off? Jude Mahony's has, and in Offshoring or Not-Sure-ing, Jude uses her experiences with offshoring, outsourcing, and centralizing to ensure that you stay out of trouble when transitioning work from one team to another. Offshoring or Not-Sure-ing is a how-to guide that presents tools for planning, managing, and implementing shared services, and strategies for reducing risk when launching new service delivery models.

If you envision financial freedom in your future but can't escape the swirling black hole of economic confusion, remain calm… The blueprints for your escape pod have been drawn up. Are you a young adult teetering on the precipice of financial responsibility and independence, and you have no clue where to start? You are not alone. Here's the unfortunate truth: our education system doesn’t always equip us with the skills to navigate personal finance confidently. This lack of financial education often results in unnecessary debt, stress, and confusion.

In this groundbreaking work, René Schröder uncovers the hidden reefs and currents that organizations often overlook on their journey to agility. With over two decades of experience in agile transformation, he draws a map of the most common mistakes and shows you how to avoid them. This book is not a theoretical guide - it's a practical, real-life guide that walks you through the real challenges and opportunities of agility.

Touch the ocean, Your Ocean! The award-winning Touch the Ocean: The Power of Our Collective Emotions, by celebrated craniosacral therapist, James Nemec, narrates compelling stories of heart centered presence and ocean healing. Journey again beyond traditional medicine with this volume of actual case histories performed on a massage table and now in the ocean.

Imagine que está a navegar em alto mar, que o horizonte é vasto e incerto, que as ondas são imprevisíveis? bem-vindo ao oceano da agilidade. Neste mundo, a agilidade é mais do que um conceito: é a arte de sobreviver e prosperar.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.