Personal Science

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

In this valuable and revealing anthology, cultural critic and best-selling author Roxane Gay collects original and previously published pieces that address what it means to live in a world where women have to measure the harassment, violence, and aggression they face, and where they are "routinely second-guessed, blown off, discredited, denigrated, besmirched, belittled, patronized, mocked, shamed, gaslit, insulted, bullied" for speaking out. Contributions include essays from established and up-and-coming writers, performers, and critics.

In this book, Susan Peirce Thompson, Ph.D., shares the groundbreaking weight-loss solution based on her highly acclaimed Bright Line Eating Boot Camps. Rooted in cutting-edge neuroscience, psychology, and biology, Bright Line Eating explains why people who are desperate to lose weight fail again and again: It’s because the brain blocks weight loss.

What are little boys made of? It used to be frogs, snails, and puppy dog tails, but today it is MTV, ADD, and STDs. So how do parents raise their sons to be respectful and responsible young men in a toxic culture that relentlessly undermines masculine virtues such as moral strength, self-restraint, and respect for women? By letting boys be boys.

Dr. M. Scott Peck has inspired millions by combining the deepest insights of psychiatry with those of religion. In this second of a three volume audio series based on his best-selling book People of the Lie, Dr. Peck once again integrates religious teaching with the science of psychology as he offers hope for healing one of society's most persistent failings: human evil.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

Ross Gay’s The Book of Delights is a genre-defying collection of essays that record the small joys that occurred in one year, from birthday to birthday, and that we often overlook in our busy lives. His is a meditation on delight that takes a clear-eyed view of the complexities, even the terrors, in his life, including living in America as a Black man; the ecological and psychic violence of our consumer culture; the loss of those he loves.

Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Joan Boice, a retired school teacher afflicted with dementia, hoped to hang on to her dignity and safety when she checked into Emerald Hills, a facility run by America’s largest assisted living company. What she and her family got was an introduction to what many think is the country’s next great health crisis.

Christopher Reeve has mastered the art of turning the impossible into the inevitable. In Nothing Is Impossible, Reeve shows that we are all capable of overcoming seemingly insurmountable hardships. Published on the eve of both his fiftieth birthday and the seventh anniversary of his spinal cord injury, Nothing Is Impossible reminds us that life is not to be taken for granted but to be lived fully with zeal, curiosity, and gratitude.

The Happy Sleeper shows parents how to avoid and undo cumbersome sleep habits, putting their babies and little kids on track to a full night's sleep. Heather Turgeon and Julie Wright teach parents that babies have an innate capacity to self-soothe, as well as the brain machinery to sleep well. So why do many families struggle at night? Most do what works today, but don't notice when it's no longer needed tomorrow, and then push harder when it becomes a hindrance the day after that.

In this timely, personal guide, Mónica, the chief storyteller for the national cross-partisan depolarization organization Braver Angels, takes you to the real front lines of a crisis that threatens to grind America to a halt - broken conversations among confounded people. She shows you how to overcome the fear and certainty that surround us to finally do what only seems impossible: understand and even learn from people in your life whose whole worldview is different from or even opposed to yours.

This classic work on the rules of sex - updated for a new generation - is still as provocative as the day it was published, providing simple explanations for any and all questions about what happens in the bedroom.

As a childfree woman, Dr. Amy Blackstone is no stranger to a wide range of negative responses when she informs people she doesn't have - nor does she want - kids: confused looks, patronizing quips, thinly veiled pity, even outright scorn and condemnation. But she is not alone in opting out when it comes to children. More people than ever are choosing to forgo parenthood, and openly discussing a choice that's still often perceived as taboo. Yet this choice, and its effects personally and culturally, are still often misunderstood.

In Pimpology, star of the documentaries Pimps Up, Ho's Down and American Pimp and Annual Players Ball Mack of the Year winner Ken Ivy pulls a square's coat on the unwritten rules that took him from the ghetto streets to the executive suites. Ken's lessons will serve any person in any interaction. Whether at work, in relationships, or among friends, somebody's got to be on top. To be the one with the upper hand, you've got to have good game, and good game starts with knowing the rules.

Physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Drawing on the science of phase transitions, Bahcall reveals why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them.

Better Vocabulary in 30 Minutes a Day offers a lively and entertaining method for adding a more impressive list of words to your everyday speech, and for learning how to use them effortlessly and accurately. Besides giving definitions, this invaluable guide also provides root meanings and elements of words so you can increase your vocabulary base by thousands of exciting new words and use them with aplomb in sentences.

As pediatrician and mother of two teenagers Cara Natterson explains, puberty starts in boys long before any visible signs appear, and that causes confusion about their changing temperaments for boys and parents alike. Often, they also grow quieter as they grow taller, which leads to less parent-child communication. But, as Natterson warns in Decoding Boys, we respect their increasing "need" for privacy, monosyllabic conversations, and alone time at their peril.

Your argument is valid and you know it; yet once again you find yourself leaving a debate feeling defeated and embarrassed. The matter is only made worse when you realize that your defeat came at the hands of someone's abuse of logic - and that with the right skills you could have won the argument. The ability to recognize logical fallacies when they occur is an essential life skill. Mastering Logical Fallacies is the clearest, boldest, and most systematic guide to dominating the rules and tactics of successful arguments.

At once provocative and laugh-out-loud funny, Battle Hymn of the Tiger Mother ignited a global parenting debate with its story of one mother’s journey in strict parenting. Amy Chua argues that Western parenting tries to respect and nurture children’s individuality, while Chinese parents typically believe that arming children with skills, strong work habits, and inner confidence prepares them best for the future.