Personal Selling

Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview.

Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.

Are you ready to help other investors build their wealth while you build your real estate empire? The road map outlined in this book helps investors looking to inject more private capital into their business - the most effective strategy for growth! Author and real estate investor Matt Faircloth explains how to develop long-term wealth, as learned from his own valuable lessons and experiences in real estate.

Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.

As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority.

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing - using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent - has helped professionals around the world open more doors in their careers and reach new heights of success. Now, Heinecke shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible.

Sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes. You'll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook. Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks.

Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with "I wouldn't be interested"? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they've thought about it and are just going to pass? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs?

This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. You'll learn how to master 13 selling tools integral to your SES success - like the KARE Account Planning Tool, Growth Account Booster Tool, LinkedIn Levers Tool, and Client-Centric Satisfaction Tool. You'll discover practical solutions to the vastly complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits.

Celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services.

The B2B Selling Guidebook is a practical, concise and easy to follow guide to Business-to-Business selling. The author has taken the most important lessons he has learned in a successful career now exceeding 43 years in B2B and high end "Enterprise" sales and sales leadership roles. He sets these lessons out for you to quickly and easily understand, without going through the pain he had to experience in learning them! With examples taken directly from his career, from the early stages all the way to senior corporate executive and managing director/CEO roles.

The collapse in real estate prices from 2007 through 2012 was the most significant event in the real estate industry since the Great Depression. But today, with the real estate market rebounding, a new generation of investors is entering the field, eager to make their fortune. Building Wealth One House at a Time, Second Edition provides you with a practical way to create wealth through an ethical approach of buying, financing, and managing property.

Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?

Skill with people is the one essential ingredient for success and happiness at home and in business. The Art of Dealing with People gives you the skills to take your people skills to a level that you never thought possible! Skill in human relations is similar to skill in any other field, in that success depends on understanding and mastering certain basic general principles. You must not only know what to do, but why you're doing it.

Ever notice that there are people you work with who just make business happen? Listen to How to Become a Rainmaker to figure out the secret of being a storm front in your company. Let it pour!

Hollywood producer and pitch master Brant Pinvidic has sold more than 300 TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly 20 years of experience, he’s developed a simple, straightforward system that’s helped hundreds - from Fortune 100 CEOs to PTA presidents - use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation.

Your successful career in real estate starts here! The first 365 days of working in real estate can be one of the most tumultuous times in your career - full of hard lessons, heart breaks, and hard work. Just because you have a license, doesn’t mean you have a business. But if you get the important stuff right, a great future is yours for the taking. This honest, eye-opening, and completely practical insider's guide shows you how to get where you want to be - even if you're starting from nothing.

The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital describes the story of a young entrepreneur who built a $20 investment into a multi-million dollar software company. With no investors, role models, high-tech equipment, or marketing team, the audiobook tells you how to beat venture capital based companies at their game. This audiobook contains the secret strategies to running a profitable SaaS company, describing the tactics to get the word out about your product for free.

“Why rent when you can buy?” More than any other, this phrase captures the overwhelmingly unanimous promotion of home ownership to Canadians. Real estate agents, mortgage brokers, family, friends, and even the government promote ownership as a safe, attractive, and sure-fire path to personal wealth. This one-size-fits-all advice ignores the reality of Canada’s housing market. Canadians deserve better advice.

Leading a real estate business can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems real estate agents in large businesses don't seem to face. The E-Myth Real Estate Agent offers you a road map to create a business that's self-sucient, growing, and highly profitable. Take your company to levels you didn't think possible with this unique guide!