Popular Science

The Fifties is a sweeping social, political, economic, and cultural history of the 10 years that Halberstam regards as seminal in determining what our nation is today. Halberstam offers portraits of not only the titans of the age: Eisenhower, Dulles, Oppenheimer, MacArthur, Hoover, and Nixon; but also of Harley Earl, who put fins on cars; Dick and Mac McDonald and Ray Kroc, who mass-produced the American hamburger; Kemmons Wilson, who placed his Holiday Inns along the nation's roadsides; and more.

In a technologically-saturated era where nearly everything can be effortlessly and digitally reproduced, we're all hungry to carve out our own unique personalities, our own bespoke personae, to stand out and be seen. As the forces of social media and capitalism collide, and individualism becomes more important than ever across a wide array of industries, "branding ourselves" or actively defining our selves for others has become the norm. Yet, this phenomenon is not new. In Self-Made, Tara Isabella Burton shows us how we arrived at this moment of fervent personal-branding.

Take a magic-carpet ride through Disney's wonderful world of films and entertainment experiences and discover the wisdom within its most popular and enduring stories.

The Psychopath Test is a fascinating journey through the minds of madness. Jon Ronson's exploration of a potential hoax being played on the world's top neurologists takes him, unexpectedly, into the heart of the madness industry. An influential psychologist who is convinced that many important CEOs and politicians are, in fact, psychopaths teaches Ronson how to spot these high-flying individuals by looking out for little telltale verbal and nonverbal clues. And so Ronson, armed with his new psychopath-spotting abilities, enters the corridors of power.

Video game sales as a whole have continued to grow, now raking in twice as much money per year as the entire film industry, and countless psychologists have turned their attention to the effects gaming has on us: our confidence, our identity, and our personal growth. The Psychology of Zelda applies the latest psychological findings, plus insights from classic psychology theory, to Link, Zelda, Hyrule, and the players who choose to wield the Master Sword.

The Last Action Heroes opens in May 1990 in Cannes, with Arnold Schwarzenegger and Sylvester Stallone waltzing together, cheered on by a crowd of famous faces. After years of bitter combat, the world’s biggest action stars have at last made peace. In this wildly entertaining account of the golden age of the action movie, Nick de Semlyen charts Stallone and Schwarzenegger’s carnage-packed journey from enmity to friendship against the backdrop of Reagan’s America and the Cold War.

Step back inside the world of President Jed Bartlet’s Oval Office with Fitzgerald and McCormack as they reunite the West Wing cast and crew in a lively and colorful “backstage pass” to the timeless series. This intimate, in-depth reflection reveals how The West Wing was conceived, and spotlights the army of people it took to produce it, the lifelong friendships it forged, and the service it inspired.

From the moment powerful men started falling to the #MeToo movement, the lamentations began: This is feminism gone too far, this is injustice, this is a witch hunt. In The Witches Are Coming, firebrand author of the New York Times best-selling memoir and now critically acclaimed Hulu TV series Shrill Lindy West turns that refrain on its head. You think this is a witch hunt? Fine. You've got one.

Throughout his genre-defying career as one of the most innovative musicians of our time, iconoclastic guitar player Marc Ribot has consistently defied expectation at every turn. Here, in his first collection of writing, we see that same uncompromising sensibility at work as he playfully interrogates our assumptions about music, life, and death. Through essays, short stories, and the occasional unfilmable film "mistreatment" that showcase the sheer range of his voice, Unstrung captures an artist whose versatility with words rivals his dexterity onstage.

In April 1962, President and Mrs. John F. Kennedy hosted 49 Nobel Prize winners - along with many other prominent scientists, artists, and writers - at a famed White House dinner. Held at the height of the Cold War, the dinner symbolizes a time when intellectuals were esteemed, divergent viewpoints could be respectfully discussed at the highest level, and the great minds of an age might all dine together in the rarefied glamour of "the people's house."

In Relax, Dammit!, health policy expert Timothy Caulfield takes us through a regular day - from the moment we wake up to when we go to sleep - and shows the underlying science behind our actions and habits. What he reveals is that we make decisions that are based, to a lesser or greater extent, on misinformation. Whether he's studying cell phone use, bike commuting, or raw-milk cheese consumption, Caulfield shows that many of the things we believe to be healthier, safer, or just better, simply aren't.

Spanning the years between 1968 and 1976, these never-before-published letters show Thompson building his legend: running for sheriff in Aspen, Colorado; creating the seminal road book Fear and Loathing in Las Vegas; twisting political reporting to new heights for Rolling Stone; and making sense of it all in the landmark Fear and Loathing on the Campaign Trail '72.

Some events that transform a nation are frozen in time. Others pass with little public awareness and we only appreciate their momentous nature long after they occurred. Regardless, these events are few and - almost always - far between. But 50 years ago, in 1969, four such events took place within the span of only 100 days. In this book, cultural historian Harlan Lebo looks back at the first Moon landing, the Manson family murders, Woodstock, and the birth of the Internet to tell the story of how each event shaped the nation and how we perceive ourselves.

Who invented reality television, the world’s most dangerous pop-culture genre? And why can’t we look away? In this revelatory, deeply reported account of the rise of “dirty documentary”—from its contentious roots in radio to the ascent of Donald Trump—Emily Nussbaum unearths the origin story of the genre that ate the world, as told through the lively voices of the people who built it. At once gimlet-eyed and empathetic, Cue the Sun! explores the morally charged, funny, and sometimes tragic consequences of the hunt for something real inside something fake.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Emily Ratajkowski is an acclaimed model and actress, an engaged political progressive, a formidable entrepreneur, a global social media phenomenon, and now, a writer. Rocketing to world fame at age 21, Ratajkowski sparked both praise and furor with the provocative display of her body as an unapologetic statement of feminist empowerment. The subsequent evolution in her thinking about our culture’s commodification of women is the subject of this book.

If Andy Warhol could have anticipated the Internet, he would have said it’s where everyone will be stalked for at least 15 minutes. Notorious underground author Jim Goad describes himself as “a lowly neutrino in the vast universe of celebrity,” yet he attracts a certain breed of demented fan that treats him as if he’s the second coming of Christ - that is, until they feel he’s somehow snubbed them, at which point he transforms into Satan.

Known for deep dives into true crime, extremist ideologies and fringe subcultures, journalist Leah Sottile turns her investigative eye toward American New Age culture. Today, tarot cards, astrology and crystals are everywhere—from Instagram and TikTok, to upscale boutiques and pricey wellness retreats. Sottile investigates how the recent surge of interest in New Age ideas speaks to a culture that is woven into the very fabric of America, and how self-professed gurus like Love Has Won's Mother God and the mysterious channeler Ramtha have built devout followings because of it.

From the early development of recorded and transmitted sound, DJs have been shaping the way we listen to music and the record industry. This book tracks down the inside story on some of music's most memorable moments. Focusing on the club DJ, the book gets firsthand accounts of the births of disco, hip-hop, house, and techno. Visiting legendary clubs like the Peppermint Lounge, Cheetah, the Loft, Sound Factory, and Ministry of Sound, and with interviews with legendary DJs, Last Night a DJ Saved My Life is a lively and entertaining account of musical history.

In this absorbing and frequently contentious book, Roger Penrose puts forward his view that there are some facets of human thinking that can never be emulated by a machine. The book's central concern is what philosophers call the "mind-body problem". Penrose examines what physics and mathematics can tell us about how the mind works, what they can't, and what we need to know to understand the physical processes of consciousness.