Product Business

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

Poornima Vijayashanker has founded three startups and personally guided 100+ people who have launched products that make six and seven figures per year. Everyone started with varying levels of technical and business know-how - or none at all - but everyone was passionate about an idea. Now, Poornima travels around the country teaching people how to bring their ideas to life. With the right road map in front of you, you can launch a winning software product, too.

It seems that everyone daydreams about inventing the next "Big Thing". Let's face it, there are many who would pursue their dreams, if they only knew how! If you have the desire to climb the entrepreneurial mountain, this is a must-listen that will make the climb a little easier.

Perhaps you thought about creating an Etsy shop or have one already as a home-based business. Either way, it takes more than just creating a shop, adding a product or two, and then waiting for the sales to pour in. In this definitive book on Etsy, you will learn everything from how to choose the proper name for your online shop all the way to the most efficient way to ship your products from home without having to leave.

Starting your own business is something we all dream of, but how many of us actually take the leap and finally start putting one foot in front of the other? There’s so much uncertainty, always a degree of risk and often a fear of the unknown; but why should you let this stop you? What you need is to unearth a proven process that will talk you through exactly what to do, one step at a time. The good news is…you can launch your own business by engaging with a tried-and-trusted system that will guide you through everything you need to know.

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and revitalizing - and digitizing - the legacy business.

If you want to sell a meal, you've got to spend some time in the kitchen. Ryan Serhant shares tips on how to build a strong pitch and story around your product that will enable you to increase sales and earn more.

Discover the “big picture” overview of a reputable digital info product business. Learn how to get paid behind the scenes by busy entrepreneurs who are trained to pay you for task completion.

TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.

What happens when three powerhouse women get together for a candid late-night conversation about the challenges of launching and scaling a business? Destiny unfolds, and a movement of female empowerment begins to take shape. Be…is our labor of love to you. It’s a collaborative synergy of wisdom from our individual journeys to success, paired with stories from women who courageously overcame personal and professional challenges in life and business. Change starts with a deliberate shedding of our self-limiting beliefs.

Pivoting as a Way of Life: Stop Chasing Unicorns and Product-Market Fit by Joseph Hanna is a game-changing guide for entrepreneurs, product managers, and innovators who want to thrive in today's fast-paced business environment. This book challenges the conventional wisdom of product-market fit as a static, one-time milestone. It introduces a dynamic new framework—the Pivoting Life Operating Model (PLOM)—emphasizing continuous innovation and adaptability.

In this book, I'll be guiding you with the tools and systems in evaluating your prospect for digital product ideas and setting them up. You will learn and scale your own online business that gets monetized.

This book is suitable for product managers, entreprenuers, and anyone who is interested in learning about the why, what and how of product management in a storytelling and step-by-step manner. The book is divided into multiple chapters and takes you to a journey for any product, from its ideation stage to launch using Agile Methodologies.

This guide sheds light on how some of today's most successful brands innovate new products. The business lessons at the end of each chapter give the listener practical advice they could immediately apply to their own companies. This guide is for budding entrepreneurs and startups eager to learn how strong companies use traditional and non-conventional means to create new products.

If you want to successfully create an online business that consistently makes you thousands of dollars of passive income every month even while you’re enjoying your golden tan on the beaches of the Bahamas, then trust me, get the Ultimate Amazon FBA Bundle now!

Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo - and what he finds will startle you.

Building Digital Products is designed for the new Product Manager who feels in way over their head, the experienced Product Manager looking to step up his or her game, and the expert Product Manager who understands that there is always more to learn. Building Digital Products maps the full development cycle from problem identification to selling your solution, to understanding the right data to track.

Mastering Product Sourcing serves as your comprehensive guide to developing effective sourcing strategies and building successful supplier relationships. Whether you're a seasoned entrepreneur or a newcomer to the world of business, this book provides you with the knowledge, tools, and insights needed to navigate the complexities of product sourcing in today's global marketplace.

How to nail a job interview a a product manager.

Did you know that 71 percent of marketing efforts fail because companies are using outdated methods that fall short when it comes to reaching their goals? Believe it or not, but it’s quite common even among the most experienced marketers to struggle in this area. This problem has become so rampant because most marketers fail to get to know their audience, don’t establish concrete goals, or fail to align marketing and sales goals. Which means that, more often than not, there is a great disconnect between what the company provides and what consumers actually want.