Product Management Leadership

Scrum is the most successful framework for agile product development, and much has been written about how to follow the Scrum process, but the key to success is in the leadership skills of the product owner. Product Mastery explores the traits of the best product owners, offering an insight into the difference between good and great product ownership and explaining how the best product owners are driven to be successful.

Product managers are creators of vision, strategy, design, products, services, and, ultimately, value. They must be equally comfortable with everything and everyone they work with, including engineering, sales, marketing, finance, and legal, and of course, customers and partners. A well-rounded product manager has a deep understanding of the product and the market. They must see the forest and the trees.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.

This is where your career finally takes off as the leader of your own dedicated team! Are you ready to start earning more by learning how to become a successful product manager? Have you managed to get an interview for a product manager position and need help on how to go about it? The product manager plays a central and crucial role in any company. In a world driven by the consumption of products, they get to decide what products to create, how to sell them, and who to sell them to. So, if you aspire to become one, you’ve got to be ready for it.

It’s undeniable that we’re entering a new era of remote work. While many leaders seek to run business as usual, why settle for the usual when remote teams allow us to work even better? The research shows that employees are more productive and engaged when they have the freedom to work from anywhere.

Every dealer sells F&I products, and most dealers understand the importance of the F&I department in terms of its contribution to the bottom line. Unfortunately, F&I is not a regulated profession, meaning one doesn't need any type of state license to practice, and because of that there is very little formal education available. The actual management of the F&I department, product selection, and different types of participation programs are largely ignored, so most dealers, general managers, and finance managers must figure out these aspects in real time, on the job.

Renowned business author David Magee fuses both the interesting history and philosophy of one of America's most well-known companies in this entertaining aid for business management. While other American businesses are crumbling under low-cost foreign competition, John Deere Company thrives by maintaining such ideas as building the best product, being open to change and innovation, listening rather than leading, and keeping virtuous business practices.

The new business management model begins with customer focus and ends with customer satisfaction. Companies intent on tracking their customers changing requirements and improving their services are encouraging their employees to interact with customers on a frequent basis. In an effort to learn more about what customers want, they have demonstrated that strengthening relationships with customers is critical to sustained growth and profitability.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

This practical, easy-to-digest guide provides you with crucial tools to enable you to break into product management. Based on thousands of conversations with established product managers and aspiring product managers, this mythbusting resource arms you with valuable knowledge. We walk you through the lives of multiple kinds of product managers, set up your foundation for success, and break down the most popular questions that come up in the product management interview process.

Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

Are you a product leader looking for advice on how to be certain that every product manager on your team lives up to their full potential? Do you want to make sure your product people are competent, empowered, and inspired, and would you like to know how you can best help them on this journey? If you answered “yes” to any of these questions, then this book is for you!

If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful.

How did Ford Motors use Lean development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral. They looked beyond manufacturing efficiency to change the very fundamentals of how they developed vehicles. In Designing the Future, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

People often spend years on working on startup ideas that fail - and they could have known long before, had they asked the hard questions earlier. Five-time tech founder Dave Parker has been there, and in Trajectory: Startup he offers a path to get you from ideation to launch and revenue in just six months. Parker shares advice on: what makes a good idea that makes money; recruiting and working with cofounders; asking customers what product they want (customer development); how to build a tech product even as a non-tech founder; and more.

Get excited! If you have always wanted to start a coffee shop then... "Coffee Shop Business. How to Start a Coffee Shop Now! Coffee Shop Book for Massive Money by Starting your own Coffee Shop! by Brian Mahoney is the audiobook for you! This is guide will give you a complete coffee shop business overview dealing with leases, startup cost, potential earnings, and much, much more.

The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.