Professional English

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

Dr. Stefanie Green has been forging new paths in the field of medical assistance in dying since 2016. In her landmark memoir, Dr. Green reveals the reasons a patient might seek an assisted death, how the process works, what the event itself can look like, the reactions of those involved, and what it feels like to oversee proceedings and administer medications that hasten death. Deeply authentic and emotional, This Is Assisted Dying contextualizes the myriad personal, professional, and practical issues surrounding assisted dying by bringing listeners into the room with Dr. Green.

Here is the remarkable story about human inventiveness and its power to overcome crippling adversity. The Boy Who Harnessed the Wind will inspire anyone who doubts the power of one individual's ability to change his community and better the lives of those around him.

A book of being, entitled The Ultimate Coach. Who would I need to be to be a more loving person? Who would I need to be to be a more effective parent? Who would I need to be to create a level of confidence that is remarkable? I promise you that if you listen to this book with the intention of expanding your state of being, you will do exactly that. Your experience will be remarkable. Who you are being is everything. Loving you. Be blessed. Be you.

International expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms. Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals.

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.

In The Rule, legendary trader and hedge fund pioneer Larry Hite recounts his working-class upbringing in Brooklyn as a dyslexic, partially blind kid who was anything but a model student - and how he went on to found and run Mint Investment Management Company, one of the most profitable and largest quantitative hedge funds in the world.

Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the 20th century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius.

When Samuel Zemurray arrived in America in 1891, he was tall, gangly, and penniless. When he died in the grandest house in New Orleans sixty-nine years later, he was among the richest, most powerful men in the world. Working his way up from a roadside fruit peddler to conquering the United Fruit Company, Zemurray became a symbol of the best and worst of the United States: proof that America is the land of opportunity, but also a classic example of the corporate pirate who treats foreign nations as the backdrop for his adventures.

In this deeply personal audiobook, winner of the 2017 Hilary Weston Writers' Trust Prize for Nonfiction, humanitarian doctor and activist James Maskalyk reflects upon his extensive experience in emergency medicine. Splitting his time between a trauma centre in Toronto's inner city and the largest teaching hospital in Addis Ababa, he discovers that though the cultures, resources and medical challenges of the hospitals may differ, they are linked indelibly by the ground floor: the location of their emergency rooms.

With warmth, honesty, and deep wisdom, McLachlin invites us into her legal and personal life - into the hopes and doubts, the triumphs and losses on and off the bench. Through it all, her constant faith in justice remained her true north. In an age of division and uncertainty, McLachlin’s memoir is a reminder that justice and the rule of law remain our best hope for a progressive and bright future.

The name “Aleister Crowley” instantly conjures visions of diabolic ceremonies and orgiastic indulgences—and while the sardonic Crowley would perhaps be the last to challenge such a view, he was also much more than “the Beast,” as this authoritative biography shows. Perdurabo—entitled after the magical name Crowley chose when inducted into the Hermetic Order of the Golden Dawn—traces Crowley’s remarkable journey from his birth as the only son of a wealthy lay preacher to his death in a boarding house as the world’s foremost authority on magick.

In 1961, 25-year-old Herbert Jay Stern, fresh from reserve duty, stood in his green army uniform in a New York County courtroom to be sworn in as an attorney. He could only guess what his life as a prosecuting lawyer would be. A dozen years later, in the wake of the national scandal of Watergate, Stern, draped in black robes now, would take the oath of office as a federal judge. In the years between, the idealistic young Stern would sharpen his skills in the realities of the criminal courts of New York City, to emerge as the lead trial attorney for the Justice Department....

“His vision made giants out of men and organizations.” A pioneer, an adventurer, a great industrialist and a caring, courageous human being…the story of J.R.D. Tata is fascinating. His biography is the tale of determination, integrity and prodigious intelligence.

In the pursuit of possible links between childhood vaccines, intestinal inflammation, and neurologic injury in children, Wakefield lost his job in London’s Royal Free Hospital, his country of birth, his career, and his medical license. A recent General Medical Council ruling stated that he was “dishonest, irresponsible and showed callous disregard for the distress and pain of children.” Maligned by the medical establishment and mainstream media, Wakefield endeavors to set the record straight.

Heartwarming and gloriously eccentric, Dr Tom's stories capture the beauty of the Lowlands, the joys and sorrows of its inhabitants and the richly rewarding experiences of life as a Scottish country doctor.

From one of our most interesting literary figures, former editor of Granta, former fiction editor at The New Yorker, acclaimed author of Among the Thugs, a sharp, funny, exuberant, close-up account of his headlong plunge into the life of a professional cook.

The founder of modern science and the embodiment of the conflict between science and faith, Galileo remains the most fascinating figure of his age. In this biography, James Reston Jr. provides a lively, vivid portrait of Galileo, taking the listener to the heart of this passionate, embattled, arrogant, and brilliant man.

Toronto restaurateur Jen Agg, the woman behind the popular The Black Hoof, Cocktail Bar, Rhum Corner, and Agrikol restaurants, is known for her frank, crystal-sharp, and often hilarious observations and ideas on the restaurant industry and the world around her. I Hear She's a Real B*tch, her first book, is caustic yet intimate and wryly observant - an unforgettable glimpse into the life of one of the most interesting, smart, trail-blazing voices of this moment.

Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technology’s most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space.