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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

The Blue Square Method is a philosophy and process for the enlightened fee-for-service professional who is striving to grow on their own terms. Panoramic success requires continual refinement and optimization both personally and professionally. This actionable playbook is designed to put you on a predictable trajectory and ensure you never plateau.

From Harvard psychology professor Richard Alpert to psychedelic and spiritual icon, Ram Dass tells here, for the first time, the full arc of his remarkable life. Populated by a cast of luminaries, this intimate memoir chronicles Ram Dass’ life across nine decades of cultural and spiritual transformation that resonate with us to this day.

Raymond Ditmars (1876-1942), the first curator of reptiles at New York's famous Bronx Zoo, brought cold-blooded animals to public attention as never before. Through wildly successful books and movies, he inspired a generation of zoologists with his fascination for snakes, insects, and other misunderstood creatures. Ditmars was among the most celebrated naturalists in America. His reptile-collecting trips for the zoo spawned newspaper headlines across the world.

The incredible true story of the entrepreneur turned conservationist - the founder of the iconic company The North Face who used his fortune to protect more than 25 million acres of land from development and exploitation and “foster peace between people and wild nature”.

Thousands of people have had near-death experiences, but scientists have argued that they are impossible. Dr. Eben Alexander was one of those scientists. Neurosurgeon Alexander knew that NDEs feel real, but are simply fantasies produced by brains under extreme stress. Then, Dr. Alexander’s own brain was attacked by a rare illness. The part of the brain that controls thought and emotion shut down completely. For seven days he lay in a coma. Then Alexander’s eyes popped open. He had come back. Alexander’s recovery is a medical miracle. But the real miracle of his story lies elsewhere.

Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. This is the inside story we’ve all been waiting for about modern Silicon Valley and the biggest boom in wealth creation in the history of the world. When tech titans crowed that they would “move fast and break things,” Kara Swisher was moving faster and breaking news. While covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the facts about this new world order.

J. Robert Oppenheimer was one of the iconic figures of the 20th century, a brilliant physicist who led the effort to build the atomic bomb but later confronted the moral consequences of scientific progress. When he proposed international controls over atomic materials, opposed the development of the hydrogen bomb, and criticized plans for a nuclear war, his ideas were anathema to powerful advocates of a massive nuclear buildup during the anti-Communist hysteria of the early 1950s.

“His vision made giants out of men and organizations.” A pioneer, an adventurer, a great industrialist and a caring, courageous human being…the story of J.R.D. Tata is fascinating. His biography is the tale of determination, integrity and prodigious intelligence.

From their early days as tutor and scholar, discussing philosophy over Spartan dinners, to their work together to publish Einstein’s books in Europe, in Maurice Solovine Einstein found both an engaged mind and a loyal friend. While Einstein frequently shared his observations on science, politics, philosophy, and religion in his correspondence with Solovine, he was just as likely to express his feelings about everyday life.

Writer and political activist Mike Marqusee was diagnosed with multiple myeloma, a type of blood cancer, in the summer of 2007. At first, disinclined to share his misery with others, he was reluctant to write about his illness. But he then came to realize that doing so provided a precious continuity with his life as a writer before contracting the disease, and a way of reaching out to a wider world that the illness made physically less accessible.

In this powerful, wide-ranging, and emotional story about the limits of medical knowledge, Abel discovers why she wasn't diagnosed with celiac as a child. She considers how environmental fears and Internet anecdotes lead people to avoid gluten. And she grapples with the question that confronts us all: how to live calmly, even joyfully, in the face of uncertainty.

The Astrology Advantage is Atomic Habits meets The Wisdom of the Enneagram, based in the science and system of astrology. This transformational book revitalizes how astrology is used, providing individualized tools and strategies, helping you make better decisions and optimize your strengths. In short, The Astrology Advantage teaches you how to use astrology to give you a significant edge in business and in life.

Bringing his audacious and persuasive thesis to life, Gartner offers case histories of some famous Americans who represent this phenomenon of hypomania. These are the real stories you never learned in school about some of those men who made America: Columbus, who discovered the continent, thought he was the messiah. John Winthrop, who settled and defined it, believed Americans were God's new chosen people. Alexander Hamilton, the indispensable founder who envisioned America's economic future, self-destructed because of pride and impulsive behavior.

Parents, teachers, therapists, and anyone who cares about a child or teen on the autism spectrum needs this essential roadmap to prepare our youth for being successful adults in today's world. Best-selling author, autism advocate, and animal science professor Dr. Temple Grandin joins psychologist and autism specialist Dr. Debra Moore in spelling out the steps you can take to restore your child's hope and motivation, and what you must avoid.

"Are you one of us?" a patient once asked Marsha Linehan, the world-renowned psychologist who developed dialectical behavior therapy. "Because if you were, it would give all of us so much hope." Over the years, DBT had saved the lives of countless people fighting depression and suicidal thoughts, but Linehan had never revealed that her pioneering work was inspired by her own desperate struggles as a young woman. Only when she received this question did she finally decide to tell her story.

Anthony Fauci is arguably the most famous–and most revered–doctor in the world today. His role guiding America sanely and calmly through Covid (and through the torrents of Trump) earned him the trust of millions during one of the most terrifying periods in modern American history, but this was only the most recent of the global epidemics in which Dr. Fauci played a major role. His crucial role in researching HIV and bringing AIDS into sympathetic public view and his leadership in navigating the Ebola, SARS, West Nile, and anthrax crises, make him truly an American hero.

In The PD Book, bestselling author Elena Aguilar and coauthor Lori Cohen offer seven habits—and a wealth of practical tools—that help you transform professional development. In this book, you'll learn how to inspire adult learners, the importance of having clear purpose, and how to navigate power dynamics in a group. You'll also learn a new way to plan PD that allows you to attend to details and be a responsive facilitator. The dozens of tips and tricks, anecdotes and research, and tools and resources will enable you to create the optimal conditions for learning.

From 1783, when German immigrant John Jacob Astor first arrived in the United States, until 2009, when Brooke Astor’s son, Anthony Marshall, was convicted of defrauding his elderly mother, the Astor name occupied a unique place in American society. The family fortune, first made by a beaver trapping business that grew into an empire, was then amplified by holdings in Manhattan real estate. Over the ensuing generations, Astors ruled Gilded Age New York society and inserted themselves into political and cultural life, but also suffered the most famous loss on the Titanic.

In this guide, you'll learn practical steps towards becoming a professional dominatrix. You'll learn how to brand yourself, how to advertise, how to vet clients as well as how to sustain your business. Additionally, there are 24 lessons that I, Aleta Cai, a well-known independent dominatrix in NYC learned through my experience in the industry over many years.