Professional English

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson’s revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to how innovation really happens. What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?

As Commander of the International Space Station, Chris Hadfield captivated the world with stunning photos and commentary from space. Now, reading from his first book, Chris takes listeners deep into his years of training and space exploration to show how to make the impossible possible.

In Prince of Darkness, a groundbreaking and vivid account, eminent historian Shane White reveals the larger-than-life story of a man who defied every convention of his time. He wheeled and dealed in the lily-white business world, he married a White woman, he bought a mansion in rural New Jersey, he owned railroad stock on trains he was not legally allowed to ride, and generally he set his White contemporaries' teeth on edge when he wasn't just plain outsmarting them.

The Power of Consistency lays out the Personal Prosperity Plan, a simple process to create meaningful results by unleashing the power of focus and your subconscious mind. Taking you step by step through the FEAR process - focus, emotional connection, action, and responsibility - this audiobook will teach you: How to get focused on what you want; How to become deeply emotionally committed to achieving your goals.

(ISC)2 CCSP Certified Cloud Security Professional Official Study Guide, 3rd Edition is your ultimate resource for the CCSP exam. As the only official study guide reviewed and endorsed by (ISC)2, this guide helps you prepare faster and smarter with the Sybex study tools that include pre-test assessments that show you what you know, and areas where you need further review. In this 3rd Edition, experienced cloud security professionals Mike Chapple and David Seidl use their extensive training and hands on skills to help you prepare for the CCSP exam.

Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them. Every. Single. Time.

If you're a medical professional or nursing student, then you know how important it is to have a strong grasp of medical terminology. After all, this is the language that you'll be using on a daily basis to communicate with colleagues, patients, and doctors. But let's face it, medical terminology can be pretty daunting. Where do you even start?

At 22, Dan Brown came to the Bronx's P.S. 85 as an eager, fresh-faced teacher. Unbeknownst to him, his assigned class, 4-217, was the designated "dumping ground" for all fourth-grade problem cases, and his students would prove to be more challenging than he could ever anticipate. Intent on being a caring, dedicated teacher but confronted with unruly children, absent parents, and a failing administration, Dan was pushed to the limit time and again: he found himself screaming with rage, punching his fist through a blackboard out of sheer frustration, often just wanting to give up and walk away.

This smart and funny fan's guide to baseball explains the ins and outs of pitching, hitting, running, and fielding, while offering insider trivia and anecdotes that will appeal to anyone - whether you're a major league couch potato, lifelong season ticket-holder, or a beginner. Combining the narrative voice and attitude of Michael Lewis with the compulsive brilliance of Schott's Miscellany, Watching Baseball Smarter will increase your understanding and enjoyment of the sport-no matter what your level of expertise.

Straightforward guide to understanding PDA for anyone needing an overview of the condition. Pathological Demand Avoidance Syndrome (PDA) is a developmental disorder that is being increasingly recognised as part of the autism spectrum. The main characteristic is a continued resistance to the ordinary demands of life through strategies of social manipulation, which originates from an anxiety-driven need to be in control.

Leonardo da Vinci created the two most famous paintings in history, The Last Supper and the Mona Lisa. But in his own mind, he was just as much a man of science and engineering. With a passion that sometimes became obsessive, he pursued innovative studies of anatomy, fossils, birds, the heart, flying machines, botany, geology, and weaponry.

The Girl Explorers is the inspirational and untold story of the founding of the Society of Women Geographers - an organization of adventurous female world explorers - and how key members served as early advocates for human rights and paved the way for today's women scientists by scaling mountains, exploring the high seas, flying across the Atlantic, and recording the world through film, sculpture, and literature.

International expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms. Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals.

Thousands of people have had near-death experiences, but scientists have argued that they are impossible. Dr. Eben Alexander was one of those scientists. Neurosurgeon Alexander knew that NDEs feel real, but are simply fantasies produced by brains under extreme stress. Then, Dr. Alexander’s own brain was attacked by a rare illness. The part of the brain that controls thought and emotion shut down completely. For seven days he lay in a coma. Then Alexander’s eyes popped open. He had come back. Alexander’s recovery is a medical miracle. But the real miracle of his story lies elsewhere.

Practice management is often misunderstood. The Advisor Playbook will take the mystery away. Practice management is how you build an organized toolbox of all your processes - branding, marketing, service activities, core functions - and constantly tune and keep that toolbox efficient and effortless. It's a network of interrelated skills, processes and strategies that build value in a business while making it manageable, scalable, and ensuring the owner runs the business and not the other way around.

John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is revealed as a bit of both in Cable Cowboy. For more than 25 years, Malone has dominated the cable television industry, shaping the world of entertainment and communications, first with his cable company, TCI, and later with Liberty Media. Written with Malone's unprecedented cooperation, the engaging narrative brings this controversial capitalist and businessman to life.

Humanity has come a long way in the 500,000 years since Neanderthal man first started chucking spears around. Or has it? In his blisteringly funny new book, former professional player Wayne Mardle, whose crowd-pleasing antics were even more lively off stage than they were on, blows the lid off one of the UK's biggest televised sports.

The true story of a young teacher attempting to change lives in a troubled educational system. According to Ilana Garon, popular books and movies are inundated with the myth of the "hero teacher" - the one who charges headfirst into dysfunctional inner-city schools like a firefighter into an inferno, bringing the student victims to safety through a combination of charisma and innate righteousness. The students are then "saved" by the teacher’s idealism, empathy, and faith. This is not that type of book....

The role of the executive assistant has evolved to include taking on more managerial duties, project work and supervisory roles. Sue France, former Times Crème PA of the Year, provides best practice advice on meeting the demands of the 21st century administrative professional's role. The Definitive Executive Assistant and Managerial Handbook places special emphasis on personal leadership development, offers a rage of free downloadable online resources and covers how to build and manage a productive team, negotiate with style, manage projects confidently, and more.