Psychology Career

How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Unlock the secrets of color and its profound impact on consumer behavior with Colour Psychology in Marketing: The Art & Science of Influencing Through Hue. This insightful guide dives into the psychological and emotional effects of color, offering marketers, designers, and business owners powerful strategies to captivate audiences, inspire action, and elevate brand success.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

Best-selling author Denis Waitley, in conversation with Dan Strutzel, offers timeless and timely advice on how to apply his philosophy to the digital age and attain personal and professional excellence today.

Moving seamlessly from coaching fundamentals to more advanced ideas such as helping clients to identify life purpose, recognize and combat obstacles, align values and actions, maintain a positive mind-set, and live with integrity, this new edition is one-stop-shopping for beginner and advanced coaches alike. Beginning with a brief history of the foundations of coaching and its future trajectory, Becoming a Professional Life Coach takes listeners step-by-step through the coaching process, covering all the crucial ideas and techniques for being a successful life coach.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Since its first publication in 1960, Maltz's landmark best seller has inspired and enhanced the lives of more than 30 million readers. In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original text has been annotated and amplified to make Maltz's message even more relevant for the contemporary audience.

If you're in sales, fear has cost you millions of dollars, and this audiobook is for you. You will learn exactly how to overcome this destructive fear in sales and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology that are transforming how we work and succeed. Selling Boldly is the first audiobook that leverages positive psychology to help you sell more.

You want to get more out of yourself. You want to know how to take your performance to the next level. You want to uncover secrets to elite performance. You’re in the right place, but the path ahead is not what you think. Mark Mathieson outlines the nine key lessons that enable you to reconnect with your life to take advantage of the hidden, wild systems all around you. Mark will show you how to master these skills to develop grit and passion to re-wild your existence in a way that leads to sustainable high performance.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

Every day we experience the uncertainty, risks, and emotional exposure that define what it means to be vulnerable or to dare greatly. Based on 12 years of pioneering research, Dr. Brené Brown dispels the cultural myth that vulnerability is weakness and argues that it is, in truth, our most accurate measure of courage. Brown explains how vulnerability is both the core of difficult emotions like fear, grief, and disappointment, and the birthplace of love, belonging, joy, empathy, innovation, and creativity.

Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you. In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.

Orphaned at just thirteen in a still-segregated Washington, D.C., George Raveling was introduced to a relatively unpopular sport—basketball—in high school. The rest, as they say, is history. Raveling went on to become one of the winningest coaches of all time, a mentor to legendary athletes, and a confidant of the sport’s greatest coaches, including Bob Knight and John Wooden. He convinced Michael Jordan to collaborate with Nike on the Air Jordan. He led the 1984 U.S. men’s Olympic team to their ninth gold medal.

Positive Psychology Coaching in Practice provides a comprehensive overview of positive psychology coaching, bringing together the best of science and practice, highlighting current research, and emphasising the applicability of each element to coaching.

We say some people march to the beat of a different drummer. But implicit in this cliché is that the rest of us march to the same beat. We sleepwalk through life, find ourselves on well-worn paths that were never ours to walk, and become a silent extra. Extraordinary people carve their own paths as leaders and creators. They think and act with genuine independence. They stand out from the crowd because they embody their own shape and color. We call these people geniuses—as if they’re another breed. But genius isn’t for a special few. It can be cultivated. This book will show you how.

It's a moment you've worked for all your life. Imagine the feeling. Is it too much pressure? Or is it tremendous excitement? Whether you realize it or not, you are in the game! And winning is only an attitude away. Pressure or excitement, the choice is yours.