Public Relations Management
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Auteur(s): David Meerman Scott
- Narrateur(s): David Meerman Scott, Sean Pratt
- Durée: 16 h et 21 min
- Version intégrale
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Au global
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Histoire
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrateur(s): David Meerman Scott, Sean Pratt
- Durée: 16 h et 21 min
- Date de publication: 2014-07-03
- Langue: Anglais
- The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Hype Yourself
- A No-Nonsense DIY PR Toolkit for Small Businesses
- Auteur(s): Lucy Werner
- Narrateur(s): Lucy Werner
- Durée: 4 h et 21 min
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Au global
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Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.
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Hype Yourself
- A No-Nonsense DIY PR Toolkit for Small Businesses
- Narrateur(s): Lucy Werner
- Durée: 4 h et 21 min
- Date de publication: 2020-11-09
- Langue: Anglais
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Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV....
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Prix courant: 14,08$ ou 1 crédit
Prix réduit: 14,08$ ou 1 crédit
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When the Headline Is You
- An Insider's Guide to Handling the Media
- Auteur(s): Jeff Ansell
- Narrateur(s): Alan Sklar
- Durée: 7 h et 6 min
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Au global
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Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.
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When the Headline Is You
- An Insider's Guide to Handling the Media
- Narrateur(s): Alan Sklar
- Durée: 7 h et 6 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 2 h et 17 min
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Au global
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Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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Practical tips
- Écrit par Michelle le 2024-07-25
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrateur(s): Ryan Holiday
- Durée: 2 h et 17 min
- Date de publication: 2014-10-22
- Langue: Anglais
- Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....
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Prix courant: 15,57$ ou 1 crédit
Prix réduit: 15,57$ ou 1 crédit
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Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- Auteur(s): Iliyana Stareva
- Narrateur(s): Norah Tocci
- Durée: 4 h et 51 min
- Version intégrale
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Au global
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Histoire
Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.
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Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- Narrateur(s): Norah Tocci
- Durée: 4 h et 51 min
- Date de publication: 2018-05-21
- Langue: Anglais
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Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Trust Agents, 10th Anniversary Edition
- Using the Web to Build Influence, Improve Reputation, and Earn Trust
- Auteur(s): Chris Brogan, Julien Smith
- Narrateur(s): Chris Brogan
- Durée: 8 h et 29 min
- Version intégrale
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Au global
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In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....
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Trust Agents, 10th Anniversary Edition
- Using the Web to Build Influence, Improve Reputation, and Earn Trust
- Narrateur(s): Chris Brogan
- Durée: 8 h et 29 min
- Date de publication: 2020-12-22
- Langue: Anglais
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The 10th anniversary edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Public Relations for Small Business
- Auteur(s): Bob Bradley
- Narrateur(s): Bob Bradley
- Durée: 2 h et 50 min
- Version intégrale
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Histoire
Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage. Drawing inspiration from his hundreds of campaigns over nearly 15 years, Bob takes the listener through a step-by-step process that helps direct an easy to implement PR campaign that gets results.
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Public Relations for Small Business
- Narrateur(s): Bob Bradley
- Durée: 2 h et 50 min
- Date de publication: 2022-02-10
- Langue: Anglais
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Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- Auteur(s): Cliff Lerner
- Narrateur(s): Daniel Greenberg
- Durée: 5 h et 28 min
- Version intégrale
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Au global
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Histoire
Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.
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A ghostwritten puff piece
- Écrit par Nikolai Vassev le 2022-02-22
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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- Narrateur(s): Daniel Greenberg
- Durée: 5 h et 28 min
- Date de publication: 2018-04-09
- Langue: Anglais
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Explosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Political Risk
- Auteur(s): Condoleezza Rice, Amy B. Zegart
- Narrateur(s): Grace Angela Henry
- Durée: 8 h et 34 min
- Version intégrale
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Histoire
The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. In today's globalized world, there are no "safe" bets.
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Great Book
- Écrit par Amazon Customer le 2019-06-14
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Political Risk
- Narrateur(s): Grace Angela Henry
- Durée: 8 h et 34 min
- Date de publication: 2018-05-01
- Langue: Anglais
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The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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The End of Growth
- Adapting to Our New Economic Reality
- Auteur(s): Richard Heinberg
- Narrateur(s): Paul Boehmer
- Durée: 11 h et 57 min
- Version intégrale
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Economists insist that recovery is at hand, yet unemployment remains high, real estate values continue to sink, and governments stagger under record deficits. The End of Growth proposes a startling diagnosis: humanity has reached a fundamental turning point in its economic history. The expansionary trajectory of industrial civilization is colliding with non-negotiable natural limits.
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A Good Listen
- Écrit par Zane Gates le 2021-01-28
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The End of Growth
- Adapting to Our New Economic Reality
- Narrateur(s): Paul Boehmer
- Durée: 11 h et 57 min
- Date de publication: 2011-12-30
- Langue: Anglais
- Economists insist that recovery is at hand, yet unemployment remains high, real estate values continue to sink, and governments stagger under record deficits....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- Auteur(s): Jeff Gramm
- Narrateur(s): David Drummond
- Durée: 10 h et 13 min
- Version intégrale
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A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- Narrateur(s): David Drummond
- Durée: 10 h et 13 min
- Date de publication: 2016-02-23
- Langue: Anglais
- A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Winning Minds
- Secrets from the Language of Leadership
- Auteur(s): Simon Lancaster
- Narrateur(s): Glen McCready
- Durée: 7 h et 11 min
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Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.
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Winning Minds
- Secrets from the Language of Leadership
- Narrateur(s): Glen McCready
- Durée: 7 h et 11 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how....
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Prix courant: 20,48$ ou 1 crédit
Prix réduit: 20,48$ ou 1 crédit
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Auteur(s): Michael Levine
- Narrateur(s): Allan Robertson
- Durée: 6 h et 46 min
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In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Narrateur(s): Allan Robertson
- Durée: 6 h et 46 min
- Date de publication: 2021-05-11
- Langue: Anglais
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Broken Windows, Broken Business reveals a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition....
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Prix courant: 25,23$ ou 1 crédit
Prix réduit: 25,23$ ou 1 crédit
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Kissinger the Negotiator
- Lessons from Dealmaking at the Highest Level
- Auteur(s): James K. Sebenius, R. Nicholas Burns, Robert H. Mnookin
- Narrateur(s): Fred Sanders
- Durée: 10 h et 57 min
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Au global
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Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger, a brilliant diplomat and political scientist whose unprecedented achievements as a negotiator have been universally acknowledged. Now, Kissinger the Negotiator provides a groundbreaking analysis of Kissinger’s overall approach to making deals and his skill in resolving conflicts - expertise that holds powerful and enduring lessons.
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Kissinger the Negotiator
- Lessons from Dealmaking at the Highest Level
- Narrateur(s): Fred Sanders
- Durée: 10 h et 57 min
- Date de publication: 2018-05-08
- Langue: Anglais
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Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger....
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Prix courant: 31,46$ ou 1 crédit
Prix réduit: 31,46$ ou 1 crédit
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Reputation Repair: A Guide to Repairing, Building, and Protecting Your Personal or Business Reputation on the Web
- Reputation Management Series, Volume 1
- Auteur(s): R. L. Adams
- Narrateur(s): Bill Fike
- Durée: 3 h et 3 min
- Version intégrale
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Au global
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We all know the importance of having a good reputation. We all know just how critical it is for people to look at us in a favorable light. But, the unfortunate truth about today's world and its hyper-fast communications across mobile and Web platforms, is that word spreads fast. And, when mistakes are made, people certainly know how to call others out on it. Whether or not you've had issues with your reputation in the past, this audiobook will open your eyes to just how to build, protect, and repair a reputation.
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Reputation Repair: A Guide to Repairing, Building, and Protecting Your Personal or Business Reputation on the Web
- Reputation Management Series, Volume 1
- Narrateur(s): Bill Fike
- Durée: 3 h et 3 min
- Date de publication: 2014-03-17
- Langue: Anglais
- We all know the importance of having a good reputation....
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Prix courant: 19,78$ ou 1 crédit
Prix réduit: 19,78$ ou 1 crédit
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The A-List Playbook
- How to Survive Any Crisis While Remaining Wealthy, Famous, and Most Importantly, Skinny
- Auteur(s): Leslie Gornstein - E!'s Answer Bitch
- Narrateur(s): Amanda Ronconi
- Durée: 3 h et 43 min
- Version intégrale
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Au global
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A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.
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The A-List Playbook
- How to Survive Any Crisis While Remaining Wealthy, Famous, and Most Importantly, Skinny
- Narrateur(s): Amanda Ronconi
- Durée: 3 h et 43 min
- Date de publication: 2013-01-31
- Langue: Anglais
- A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood....
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Prix courant: 19,77$ ou 1 crédit
Prix réduit: 19,77$ ou 1 crédit
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Indestructible
- Reclaim Control and Respond with Confidence in a Media Crisis
- Auteur(s): Molly McPherson
- Narrateur(s): Molly McPherson
- Durée: 4 h et 27 min
- Version intégrale
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Au global
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Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets, Molly created frameworks to level up your confidence for communicating with ease in crucial crisis moments, so you can own the conversation.
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Indestructible
- Reclaim Control and Respond with Confidence in a Media Crisis
- Narrateur(s): Molly McPherson
- Durée: 4 h et 27 min
- Date de publication: 2022-01-20
- Langue: Anglais
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Does public backlash, humiliation, or "being canceled" in today's digital age keep you up at night? You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Advertising/Public Relations
- Artistic License with Reality
- Auteur(s): Pete Geissler
- Narrateur(s): Steve Sibulsky
- Durée: 42 min
- Version intégrale
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Au global
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Histoire
This chapter-level book can change the way you listen to BigShots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated, aka brainwashed.
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Advertising/Public Relations
- Artistic License with Reality
- Narrateur(s): Steve Sibulsky
- Durée: 42 min
- Date de publication: 2015-12-28
- Langue: Anglais
- This chapter-level book can change the way you listen to BigShots - mostly businesspersons with a snapshot or two of politicians....
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Prix courant: 5,22$ ou 1 crédit
Prix réduit: 5,22$ ou 1 crédit
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Auteur(s): Sally Susman
- Narrateur(s): Sally Susman
- Durée: 7 h et 38 min
- Version intégrale
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Au global
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Histoire
Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Narrateur(s): Sally Susman
- Durée: 7 h et 38 min
- Date de publication: 2023-03-28
- Langue: Anglais
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Chief Marketing Officers at Work
- Auteur(s): Josh Steimle
- Narrateur(s): DJ Holte
- Durée: 13 h et 19 min
- Version intégrale
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Au global
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Performance
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Histoire
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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I wish they would have cut the shit
- Écrit par pascal f. le 2022-03-02
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Chief Marketing Officers at Work
- Narrateur(s): DJ Holte
- Durée: 13 h et 19 min
- Date de publication: 2016-10-04
- Langue: Anglais
- This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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