Public Relations Management
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 2 h et 17 min
- Version intégrale
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Histoire
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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Practical tips
- Écrit par Utilisateur anonyme le 2024-07-25
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrateur(s): Ryan Holiday
- Durée: 2 h et 17 min
- Date de publication: 2014-10-22
- Langue: Anglais
- Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map....
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Prix courant: 15,57$ ou 1 crédit
Prix réduit: 15,57$ ou 1 crédit
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- Auteur(s): Jeff Gramm
- Narrateur(s): David Drummond
- Durée: 10 h et 13 min
- Version intégrale
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A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- Narrateur(s): David Drummond
- Durée: 10 h et 13 min
- Date de publication: 2016-02-23
- Langue: Anglais
- A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- Auteur(s): Cliff Lerner
- Narrateur(s): Daniel Greenberg
- Durée: 5 h et 28 min
- Version intégrale
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Au global
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Histoire
Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.
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A ghostwritten puff piece
- Écrit par Utilisateur anonyme le 2022-02-22
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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- Narrateur(s): Daniel Greenberg
- Durée: 5 h et 28 min
- Date de publication: 2018-04-09
- Langue: Anglais
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Explosive Growth is a compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Networking with Millionaires...and Their Advisors
- Auteur(s): Thomas J. Stanley Ph.D.
- Narrateur(s): Thomas J. Stanley Ph.D.
- Durée: 4 h et 34 min
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Au global
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Histoire
In The Millionaire Next Door, best selling author Thomas Stanley identified the millionaires around you. In The Millionaire Mind, he told you how they think. Now, he tells you how to get their business.
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Networking with Millionaires...and Their Advisors
- Narrateur(s): Thomas J. Stanley Ph.D.
- Durée: 4 h et 34 min
- Date de publication: 2001-08-20
- Langue: Anglais
- The affluent market segment is growing seven times faster than the household population in this country...
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Prix courant: 17,47$ ou 1 crédit
Prix réduit: 17,47$ ou 1 crédit
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The End of Growth
- Adapting to Our New Economic Reality
- Auteur(s): Richard Heinberg
- Narrateur(s): Paul Boehmer
- Durée: 11 h et 57 min
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Histoire
Economists insist that recovery is at hand, yet unemployment remains high, real estate values continue to sink, and governments stagger under record deficits. The End of Growth proposes a startling diagnosis: humanity has reached a fundamental turning point in its economic history. The expansionary trajectory of industrial civilization is colliding with non-negotiable natural limits.
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A Good Listen
- Écrit par Utilisateur anonyme le 2021-01-28
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The End of Growth
- Adapting to Our New Economic Reality
- Narrateur(s): Paul Boehmer
- Durée: 11 h et 57 min
- Date de publication: 2011-12-30
- Langue: Anglais
- Economists insist that recovery is at hand, yet unemployment remains high, real estate values continue to sink, and governments stagger under record deficits....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Indestructible
- Reclaim Control and Respond with Confidence in a Media Crisis
- Auteur(s): Molly McPherson
- Narrateur(s): Molly McPherson
- Durée: 4 h et 27 min
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Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets, Molly created frameworks to level up your confidence for communicating with ease in crucial crisis moments, so you can own the conversation.
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Indestructible
- Reclaim Control and Respond with Confidence in a Media Crisis
- Narrateur(s): Molly McPherson
- Durée: 4 h et 27 min
- Date de publication: 2022-01-20
- Langue: Anglais
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Does public backlash, humiliation, or "being canceled" in today's digital age keep you up at night? You are not alone. You can respond with confidence in this new era of media without hesitation or fear of destruction to your brand....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Kissinger the Negotiator
- Lessons from Dealmaking at the Highest Level
- Auteur(s): James K. Sebenius, R. Nicholas Burns, Robert H. Mnookin
- Narrateur(s): Fred Sanders
- Durée: 10 h et 57 min
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Histoire
Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger, a brilliant diplomat and political scientist whose unprecedented achievements as a negotiator have been universally acknowledged. Now, Kissinger the Negotiator provides a groundbreaking analysis of Kissinger’s overall approach to making deals and his skill in resolving conflicts - expertise that holds powerful and enduring lessons.
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Kissinger the Negotiator
- Lessons from Dealmaking at the Highest Level
- Narrateur(s): Fred Sanders
- Durée: 10 h et 57 min
- Date de publication: 2018-05-08
- Langue: Anglais
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Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger....
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Prix courant: 31,46$ ou 1 crédit
Prix réduit: 31,46$ ou 1 crédit
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Winning Minds
- Secrets from the Language of Leadership
- Auteur(s): Simon Lancaster
- Narrateur(s): Glen McCready
- Durée: 7 h et 11 min
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Histoire
Shhh. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today? The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how.
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Winning Minds
- Secrets from the Language of Leadership
- Narrateur(s): Glen McCready
- Durée: 7 h et 11 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how....
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Prix courant: 20,48$ ou 1 crédit
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Auteur(s): Michael Levine
- Narrateur(s): Allan Robertson
- Durée: 6 h et 46 min
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In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Narrateur(s): Allan Robertson
- Durée: 6 h et 46 min
- Date de publication: 2021-05-11
- Langue: Anglais
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Broken Windows, Broken Business reveals a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition....
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Prix courant: 25,23$ ou 1 crédit
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The A-List Playbook
- How to Survive Any Crisis While Remaining Wealthy, Famous, and Most Importantly, Skinny
- Auteur(s): Leslie Gornstein - E!'s Answer Bitch
- Narrateur(s): Amanda Ronconi
- Durée: 3 h et 43 min
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A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.
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The A-List Playbook
- How to Survive Any Crisis While Remaining Wealthy, Famous, and Most Importantly, Skinny
- Narrateur(s): Amanda Ronconi
- Durée: 3 h et 43 min
- Date de publication: 2013-01-31
- Langue: Anglais
- A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood....
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Prix courant: 19,77$ ou 1 crédit
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Political Risk
- Auteur(s): Condoleezza Rice, Amy B. Zegart
- Narrateur(s): Grace Angela Henry
- Durée: 8 h et 34 min
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The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. In today's globalized world, there are no "safe" bets.
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Great Book
- Écrit par Utilisateur anonyme le 2019-06-14
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Political Risk
- Narrateur(s): Grace Angela Henry
- Durée: 8 h et 34 min
- Date de publication: 2018-05-01
- Langue: Anglais
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The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before....
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Prix courant: 25,24$ ou 1 crédit
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Make It Rain!
- Auteur(s): Areva Martin, Donna Beech, Phil McGraw
- Narrateur(s): Author
- Durée: 8 h et 18 min
- Version intégrale
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Histoire
For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.
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Make It Rain!
- Narrateur(s): Author
- Durée: 8 h et 18 min
- Date de publication: 2018-03-20
- Langue: Anglais
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For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially....
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Prix courant: 25,24$ ou 1 crédit
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- Auteur(s): T.J. Winick
- Narrateur(s): Jeff Hoyt
- Durée: 6 h et 8 min
- Version intégrale
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Histoire
In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.
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Reputation Capital
- How to Navigate Crises and Protect Your Greatest Asset
- Narrateur(s): Jeff Hoyt
- Durée: 6 h et 8 min
- Date de publication: 2022-09-01
- Langue: Anglais
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A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand....
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Prix courant: 25,20$ ou 1 crédit
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Auteur(s): Sally Susman
- Narrateur(s): Sally Susman
- Durée: 7 h et 38 min
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Histoire
Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.
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Breaking Through
- Communicating to Open Minds, Move Hearts, and Change the World
- Narrateur(s): Sally Susman
- Durée: 7 h et 38 min
- Date de publication: 2023-03-28
- Langue: Anglais
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Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine....
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Prix courant: 22,26$ ou 1 crédit
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Campaigns That Shook the World
- The Evolution of Public Relations
- Auteur(s): Danny Rogers
- Narrateur(s): Danny Rogers
- Durée: 7 h et 4 min
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Au global
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Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.
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Campaigns That Shook the World
- The Evolution of Public Relations
- Narrateur(s): Danny Rogers
- Durée: 7 h et 4 min
- Date de publication: 2016-01-28
- Langue: Anglais
- Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades....
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Prix courant: 20,49$ ou 1 crédit
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The Social Sales Engineer: Timeless Principles for Your Journey to Thought Leadership
- The Art of Greatness as Pre-sales Consultant and Sales Engineer, Book 1
- Auteur(s): Patrick Pissang
- Narrateur(s): Tyler Behnke, Paul Crerand, James Marland, Autres
- Durée: 5 h et 32 min
- Version intégrale
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Au global
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As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.
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The Social Sales Engineer: Timeless Principles for Your Journey to Thought Leadership
- The Art of Greatness as Pre-sales Consultant and Sales Engineer, Book 1
- Narrateur(s): Tyler Behnke, Paul Crerand, James Marland, Mark Troyer, Tony Francetic, Patrick Pissang
- Série: The Art of Greatness as Pre-Sales Consultant And Sales Engineer, Livre 1
- Durée: 5 h et 32 min
- Date de publication: 2022-01-31
- Langue: Anglais
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As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media....
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Prix courant: 25,00$ ou 1 crédit
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Chief Marketing Officers at Work
- Auteur(s): Josh Steimle
- Narrateur(s): DJ Holte
- Durée: 13 h et 19 min
- Version intégrale
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This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.
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I wish they would have cut the shit
- Écrit par Utilisateur anonyme le 2022-03-02
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Chief Marketing Officers at Work
- Narrateur(s): DJ Holte
- Durée: 13 h et 19 min
- Date de publication: 2016-10-04
- Langue: Anglais
- This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives....
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Prix courant: 31,26$ ou 1 crédit
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When the Headline Is You
- An Insider's Guide to Handling the Media
- Auteur(s): Jeff Ansell
- Narrateur(s): Alan Sklar
- Durée: 7 h et 6 min
- Version intégrale
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Au global
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Histoire
Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.
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When the Headline Is You
- An Insider's Guide to Handling the Media
- Narrateur(s): Alan Sklar
- Durée: 7 h et 6 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media....
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Prix courant: 22,26$ ou 1 crédit
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Public Relations for Small Business
- Auteur(s): Bob Bradley
- Narrateur(s): Bob Bradley
- Durée: 2 h et 50 min
- Version intégrale
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Au global
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Histoire
Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage. Drawing inspiration from his hundreds of campaigns over nearly 15 years, Bob takes the listener through a step-by-step process that helps direct an easy to implement PR campaign that gets results.
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Public Relations for Small Business
- Narrateur(s): Bob Bradley
- Durée: 2 h et 50 min
- Date de publication: 2022-02-10
- Langue: Anglais
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Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage....
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Prix courant: 8,71$ ou 1 crédit
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Auteur(s): David Meerman Scott
- Narrateur(s): David Meerman Scott, Sean Pratt
- Durée: 16 h et 21 min
- Version intégrale
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Au global
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Performance
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Histoire
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrateur(s): David Meerman Scott, Sean Pratt
- Durée: 16 h et 21 min
- Date de publication: 2014-07-03
- Langue: Anglais
- The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages....
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