Publishing Business

Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.

The death of a powerful Chinatown crime boss thrusts private eye Lydia Chin and her partner, Bill Smith, into a storm of double-dealing, subterfuge, murder, and New York City real estate scandal. Choi has left the Tong headquarters building to his niece, who hires Lydia and her partner, Bill Smith, to accompany her to inspect it. The building is at the center of a tug-of-war between Chinatown preservation interests - including Lydia’s brother, Tim - and a real estate developer who’s desperate to get his hands on it.

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

Are you ready to unlock the potential of Instagram for your business? "Instagram Marketing for Beginners" provides a comprehensive guide to mastering the art of digital marketing on Instagram. With step-by-step instructions, readers can learn the basics of selecting a niche, targeting an audience, and creating engaging content. This book also reveals secrets to monetizing an Instagram account and growing a revenue-generating powerhouse. Plus, readers will benefit from the insider tips, tricks, and strategies to maximize the impact of their efforts.

When a young protégé learns his friend and mentor is dying, he comes back to spend the final months of his life with him. Through their profound and inspiring discussions, we learn the importance of embracing who we really are, and the factors that truly determine a successful life. Told in the context of what it means to be a great leader, this story will forever enhance the way you look at your purpose in life. Because as the protege learns, we’re all leaders.

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.

You will be guided through every step of selling your business without a broker's assistance in How to Sell Your Business Without a Business Broker. The book walks you through the significance of planning and preparation to receive the highest value for your business, beginning with the benefits and drawbacks of selling without a broker.

Introducing Project Management Mastery—the ultimate guide to mastering project planning and scope management. This comprehensive book is perfect for project managers, team leaders, and anyone responsible for managing projects of any size, complexity, or industry.

What’s it like to start a company, build it to national success, and then see it sold out of bankruptcy? This is the true story of Greg Vetter. He and his brothers started their salad dressing company based on their mother’s secret recipe. Tessemae’s All Natural went from the Vetter kitchen, to local sensation, to national distribution. But the brothers quickly found out that starting a company is easy. Keeping it going is hard.

If you’ve put in the work, tried the apps, planners, and time management systems, but still aren’t getting the results you’d hoped for — it’s not hopeless! You just haven’t discovered the way YOU work best. Because it’s not about doing more — it’s about doing the right things in the way that’s right for you — not just for better productivity, but for a less stressful, more intentional and fulfilling life.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

The PMA Effect teaches the methods for achieving your goals. No matter how high you set the bar, it comes down to one vital principle: developing a positive mindset. Change your mindset. Change your life. A positive mental attitude can sustain you through any difficult circumstance. You'll learn to deal with stress more efficiently; develop the skill set and determination to never quit tasks; and push through fear and manifest your thoughts, hopes, and dreams into reality. The PMA Effect is the blueprint to becoming that badass, super-human that lives inside each of us.

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

Tanner Chidester built his multimillion-dollar online company from scratch with no budget, marketing plan, or business experience. Now, in Infinite Income, Tanner is showing you how you can build your own online empire by letting your ambition drive you and newfound knowledge guide you. From realtors and writers to personal trainers and consultants, all types of entrepreneurs will benefit from Tanner’s customizable approach to starting a business.

Nobody gets their real estate license to be mediocre—so what do you do if your business has stagnated? If 80 percent of sales go through the top 20 percent of real estate agents, making it into that top tier is what matters most in the competitive landscape of real estate sales. Once you beat your competition, you can run a thriving, fun, and lucrative business with more leads and clients than you know what to do with.

If you're struggling to grow your business, working 60+ hours a week, burned out on your career, missing precious family and personal time to put out fires, and trapped by the "golden handcuffs" of success, I have good news. It isn't your fault, and it doesn't have to stay this way. In my newest book The Perfect Week Formula, I'll teach you the exact systems and strategies you need to double your income in your business or career while working 10-20 fewer hours each week.

Esto no es un libro de autoayuda. ¡Es una llamada de atención! No me puedes lastimar, el gran éxito autobiográfico de David Goggins, demostró cuánta capacidad sin explotar todos tenemos, pero fue apenas una introducción al poder de la mente.