Publishing Business

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

What is more powerful than to influence and persuade the mind of another? To influence and persuade is to sell and to sell is human. In business and in life, there is only one way to make money and that is to sell. You either sell your time or you sell something else. The art of selling has always been powerful and will always be the key to reaching an unlimited income in business and in life.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

All trees have a story. Holly Worton has spent the last few years talking to trees - the birches, the oaks, the beeches, and the sycamores. You’re probably wondering: How is it that trees can talk? Is this for real? This audiobook is meant to gently encourage you to get back to nature and turn to the magic and the wisdom of the trees. By reconnecting to nature, you can improve your relationship with yourself, which will help you make better, more aligned choices in your life.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

The big question about this book is...is this a smart investment? It is, if you are an ambitious entrepreneur or intrapreneur looking for a real way to grow your business, develop teams, and scale your personal wealth! Maybe you have been struggling in your business or start-up. You have dedicated years or even decades to your insurance or financial advising practice, with the only growth being your impatience. Now, you are ready to elevate your life's work past the one-on-one client work and into the leadership of huge organizations that can add a few zeros to your net worth fast!

In relationships, we experience both the best and worst of ourselves. Growing Yourself Up helps you understand yourself by understanding your relationships. Drawing on Bowen family systems theory, the book explores each life stage to see predictable relationship patterns and then make self-adjustments to facilitate change. This second edition of the best-selling book also examines how to effectively help others. The result is a sturdier self and a new view of life’s challenges and opportunities.

Six little hormones pretty much determine your mood at every moment of your life. If one is out of balance, it can not only cause you to be depressed, it could also cause mayhem for the rest of your health. Learn what you can do about it.

Learn how Jack Gray, a successful and ambitious entrepreneur with an MBA, hit rock bottom financially but turned it all around and gained more wealth than he ever dreamed,within just a few months! He now spends his time sharing the tools and strategies he created to live his financial dreams.

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.

Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.

Why can't salesmen sell? And why won't prospects listen? We offer great products to prospects. We say great things to people. We share our vision and passion with others. And they don't buy, they don't believe us, and they don't share our vision and passion. We say great things, but people don't believe us, and they don't trust us. So we don't need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Written by two expert authors who have won secured millions of dollars in government and foundation grants, The Only Grant-Writing Book You'll Ever Need is the classic book on grant seeking, providing a comprehensive, step-by-step guide for government, nonprofit, and individual grant seekers. Drawing on decades of experience in grant writing and professional development, Ellen Karsh and Arlen Sue Fox demystify the process of securing grants while offering indispensable advice from funders and recipients.

Only 10 days before Abraham Lincoln took the oath of office in 1861, the Confederate States of America seceded from the Union, taking all Federal agencies, forts, and arenas within their territory. To make matters worse, Lincoln, who was elected by a minority of the popular vote, was thought of by his own advisors as nothing more than a gawky second-rate country lawyer with no leadership experience. What Lincoln did to become our most honored and revered president is history; now his wisdom and leadership philosophy can help you run your business.

Tech Leadership is a detailed blueprint for career development in a dynamic industry. If you like empowering others, accomplishing big things, and gaining insights from today’s visionaries, then you’ll love Andrew Swerdlow’s seasoned wisdom and mentorship.

This bundle provides the essential hacks and secrets to establishing a successful online presence, from understanding YouTube algorithms to optimizing website rankings and driving organic traffic. With this guide, you will learn to create engaging content that hooks and sells, make money as a video influencer, use hashtags effectively to build an influential Instagram presence and leverage the unique features of TikTok and Twitch to monetize content.

This book is a guide to help you navigate the world of cryptocurrency - particularly Ripple (XRP). Anyone with an eye on the current financial markets is probably aware that 2017 was the year cryptocurrencies took the world by storm. Now, everyone wants to figure out a way to get aboard this train, but some back off due to the fear that they may not know what to do. With this book, I would like to tell you otherwise. You might not have any prior experience in trading with cryptocurrency, but that is no reason for you not to get started right away!

In How to be a Great Real Estate Agent, Joe Rand shows you how to take a client-oriented approach to every aspect of your business: How to generate leads by providing creative services to people, rather than trying to manipulate them, How to turn your boring presentations relying on an outdated value proposition into engaging client consultations explaining the core services you actually provide. How to Be a Great Real Estate Agent will change the way you think about the industry, making you a better real estate agent - and a better person.

How do we know if we're following our true callings? How do we sharpen our senses to cut through the distractions of everyday reality and hear the calls that are beckoning us? Listen to find out.