Publishing Business

Editing is an invisible art where the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. In What Editors Do, Peter Ginna gathers essays from 27 leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children's publishing, the contributors make the case for why editing remains a vital function to writers - and readers - everywhere.

Tim Draper called this book the new bible for startup founders for a reason. It’s the A-Z recipe for creating a powerful pitch deck with all the right ingredients. Filled with tips and stories of what worked and what failed, peppered with insightful quotes from Silicon Valley Leaders.

Experienced sales professional and entrepreneur Nathan Jamail has developed a playbook of techniques and best practices, which have allowed thousands of sales professionals to find success in their selling. From prospecting for new clients to establishing likability, trust, and influence with clients, The Sales Professional's Playbook focuses on how to help sales professionals take their sales from poor or mediocre to surpassing limitless expectations. Nothing in this book is theory - it is based on personal experiences learned throughout Nathan Jamail's extensive sales career.

Everything you've ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide by acclaimed author Courtney Maum. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including internationally best-selling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.

FACT: Less than 1 percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book, learn the secrets behind the framework that will sell and retain your customers.

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

Bill Gates, more commonly known as the founder of Microsoft and richest man on the planet for almost two decades, has been defined by most people by the number that represented his wealth. We will not do that here. We will, instead, look at the man beneath the public persona of mistaken assumptions and biased opinions to reveal what makes the man tick and what makes him do something that had never been done before.

Do you want to make a living with your writing? Do you want to turn your words into multiple streams of income? I’m Joanna Penn and I left my corporate job a decade ago to become a full-time author entrepreneur. In this completely updated third edition, I’ll explain how I make a living with my writing and share tips from other writers on how you can do it too with practical, actionable advice that you can implement for yourself.

The Richest Man in Babylon by George S. Clason remains the time-tested guide to moneymaking that teaches you—whatever your income or financial state—how to maximize your finances to prosper and break free of debt, limitation, and fear. This new edition features an introduction by popular voice of esoteric ideas Mitch Horowitz along with Mitch’s notes and appendices that update this classic guide to encompass current issues of health insurance, revolving debt, and the “13 Rules of Good Luck” in boosting your career and money.

Is it possible to create a positive workforce in negative times? Yes, it is, says speaker, strategist and consultant Liz Jazwiec, RN. But first, you have to get real about how tough a job in healthcare really is and also about the negative things you and your staff members do to make it even tougher. In her audiobook, Liz gets real about all that and more. In her darkly humorous, ever-so-slightly sarcastic style - after all she was an ER nurse - she builds a case for the powerful benefits of a positive workplace.

If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business best seller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace.

The Bookshop in Wigtown, Scotland is a book lover’s paradise, with thousands of books across nearly a mile of shelves, a real log fire, and Captain, the portly bookshop cat. You’d think that after twenty years, owner Shaun Bythell would be used to his quirky customers by now. Don’t get him wrong, there are some good ones among the antiquarian porn-hunters, die-hard train book lovers, people who confuse bookshops for libraries, and the toddlers just looking for a nice cozy corner in which to wee. He’s sure there are some good ones. There must be.

The Digital Sales Rep is a practical, step-by-step guide to prospecting and closing sales online. If you are in outside sales, inside sales, or managing a team of salespeople, you would want to listen to this audiobook. Selling in today’s world has changed. Salespeople need to be part-marketer, part-social media guru, part-digital expert, part-copywriter, part-graphic designer, and of course, part-salesperson. This audiobook will show how you can easily be amazing at all of those tactics.

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

Désirez-vous ouvrir et gérer vous-même votre compte bancaire aux États-Unis? Si vous êtes un entrepreneur étranger, ce guide pratique est pour vous! Ce troisième guide dans la série Oui Aux Entrepreneurs® va vous permettre de bien comprendre le fonctionnement du système bancaire américain. Il va aussi vous fournir les outils nécessaires pour ouvrir et gérer votre propre compte bancaire aux États-Unis, aussi bien professionnel que personnel. Ensemble, nous allons explorer plusieurs aspects du monde bancaire aux États-Unis.

Rob Sperry is one of the top coaches and leaders in the network marketing industry. With decades of experience and success in his network marketing business, Rob is now known for hosting the most prestigious masterminds in all of the network marketing profession. Rob has a passion for processes, making it simple, and finding wins that create momentum for everyone in the network marketing business. Rob's life's work is coaching and showing people the way to create the lifestyle that they have always wanted through network marketing.

Are you in the process of reinventing yourself or your organization? Innovation Starts with I will help you future-proof yourself through a transformative journey of self-discovery. In this awe-inspiring work that explores self-awareness as an integral prerequisite to an innovative mindset, Saleema Vellani, entrepreneur and innovation strategist, serves to re-envision innovation. As we navigate the current Reinvention Revolution, one thing has become crystal clear: Innovation isn’t just about technology—it’s about being human.

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.

Mental health is on everyone’s minds these days. People are looking for a something to help but don’t know what to do. Pioneering a program to meet this need head on, the author found a way to reach students and give them the tools they need through a medium they already experience daily: music. This is a practical guide for using songwriting for personal fulfillment that backs up its assertions with research-based evidence from multiple fields of study: physics, psychology, anthropology, music therapy, evolutionary biology, and the wisdom of centuries of music makers.