Research Career
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Pre-Suasion
- Channeling Attention for Change
- Auteur(s): Robert B. Cialdini
- Narrateur(s): John Bedford Lloyd
- Durée: 9 h et 24 min
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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informative, but difficult to listen to. Too much
- Écrit par Curtis S. le 2018-01-09
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Pre-Suasion
- Channeling Attention for Change
- Narrateur(s): John Bedford Lloyd
- Durée: 9 h et 24 min
- Date de publication: 2016-09-06
- Langue: Anglais
- Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....
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Prix courant: 25,24$ ou 1 crédit
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Auteur(s): Nick Chater
- Narrateur(s): Nick Chater
- Durée: 7 h et 26 min
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Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Narrateur(s): Nick Chater
- Durée: 7 h et 26 min
- Date de publication: 2018-11-06
- Langue: Anglais
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In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth....
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Prix courant: 22,26$ ou 1 crédit
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- Auteur(s): Shari Levitin
- Narrateur(s): Shari Levitin
- Durée: 7 h et 3 min
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Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- Narrateur(s): Shari Levitin
- Durée: 7 h et 3 min
- Date de publication: 2019-11-12
- Langue: Anglais
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Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....
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Prix courant: 22,26$ ou 1 crédit
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The Data Driven Leader
- A Powerful Approach to Delivering Measurable Business Impact Through People Analytics
- Auteur(s): Jenny Dearborn, David Swanson
- Narrateur(s): Marguerite Gavin
- Durée: 3 h et 47 min
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Presenting a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics, this engaging audiobook tells you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs opinions, identify root causes behind your company's thorniest problems, and move toward a winning, future-focused business strategy.
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The Data Driven Leader
- A Powerful Approach to Delivering Measurable Business Impact Through People Analytics
- Narrateur(s): Marguerite Gavin
- Durée: 3 h et 47 min
- Date de publication: 2018-08-28
- Langue: Anglais
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Presenting a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics, this engaging audiobook tells you how to transform the HR function and overall organizational effectiveness....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Auteur(s): Claire Diaz-Ortiz, Donald Miller - foreword
- Narrateur(s): Jackie Dorman, Donald Miller - foreword
- Durée: 4 h et 5 min
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
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It's a good one
- Écrit par Mr Harries le 2020-02-21
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Narrateur(s): Jackie Dorman, Donald Miller - foreword
- Durée: 4 h et 5 min
- Date de publication: 2019-10-22
- Langue: Anglais
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....
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Prix courant: 22,13$ ou 1 crédit
Prix réduit: 22,13$ ou 1 crédit
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The Seven Lost Secrets of Success
- Auteur(s): Joe Vitale
- Narrateur(s): Joe Vitale
- Durée: 3 h et 26 min
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During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.
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The Seven Lost Secrets of Success
- Narrateur(s): Joe Vitale
- Durée: 3 h et 26 min
- Date de publication: 2007-12-19
- Langue: Anglais
- During the 1920s and 1930s, Bruce Barton was a household name in America....
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Prix courant: 16,68$ ou 1 crédit
Prix réduit: 16,68$ ou 1 crédit
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Contagious
- Why Things Catch On
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 50 min
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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This book is common sense. Don't waste your time.
- Écrit par Lord Patrick le 2021-01-06
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Contagious
- Why Things Catch On
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 50 min
- Date de publication: 2013-03-05
- Langue: Anglais
- Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....
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Prix courant: 19,42$ ou 1 crédit
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Hooked: How to Build Habit-Forming Products
- Auteur(s): Nir Eyal, Ryan Hoover
- Narrateur(s): Nir Eyal
- Durée: 4 h et 40 min
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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If it wasn't so short, I wouldn't have finished it
- Écrit par Jeremy Parkin le 2021-12-04
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Hooked: How to Build Habit-Forming Products
- Narrateur(s): Nir Eyal
- Durée: 4 h et 40 min
- Date de publication: 2014-01-22
- Langue: Anglais
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Prix courant: 16,11$ ou 1 crédit
Prix réduit: 16,11$ ou 1 crédit
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The 22 Immutable Laws of Marketing
- Auteur(s): Al Ries, Jack Trout
- Narrateur(s): David Drummond
- Durée: 3 h et 6 min
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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A little out dated.
- Écrit par Gary Glass le 2018-08-12
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The 22 Immutable Laws of Marketing
- Narrateur(s): David Drummond
- Durée: 3 h et 6 min
- Date de publication: 2014-04-22
- Langue: Anglais
- There are laws of nature, so why shouldn’t there be laws of marketing....
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Prix courant: 18,64$ ou 1 crédit
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Auteur(s): Bridget Brennan
- Narrateur(s): Vanessa Daniels
- Durée: 7 h et 22 min
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
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Meh
- Écrit par Manuel le 2020-11-08
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Narrateur(s): Vanessa Daniels
- Durée: 7 h et 22 min
- Date de publication: 2016-10-11
- Langue: Anglais
- If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....
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Prix courant: 30,55$ ou 1 crédit
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Auteur(s): Tim Harford
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
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Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.
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Nice liste
- Écrit par M. Stork le 2021-02-27
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
- Date de publication: 2021-02-02
- Langue: Anglais
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From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....
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Prix courant: 23,31$ ou 1 crédit
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Say It Well
- Find Your Voice, Speak Your Mind, Inspire Any Audience
- Auteur(s): Terry Szuplat
- Narrateur(s): Sean Patrick Hopkins
- Durée: 9 h et 15 min
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As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.
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Say It Well
- Find Your Voice, Speak Your Mind, Inspire Any Audience
- Narrateur(s): Sean Patrick Hopkins
- Durée: 9 h et 15 min
- Date de publication: 2024-09-17
- Langue: Anglais
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One of Barack Obama’s longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader.
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Prix courant: 31,46$ ou 1 crédit
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Misbehaving
- The Making of Behavioral Economics
- Auteur(s): Richard H. Thaler
- Narrateur(s): L. J. Ganser
- Durée: 13 h et 35 min
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Great
- Écrit par Utilisateur anonyme le 2019-05-14
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Misbehaving
- The Making of Behavioral Economics
- Narrateur(s): L. J. Ganser
- Durée: 13 h et 35 min
- Date de publication: 2015-05-18
- Langue: Anglais
- Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
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Prix courant: 33,53$ ou 1 crédit
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Auteur(s): Robbie Kellman Baxter
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrateur(s): Caroline Miller
- Durée: 6 h et 16 min
- Date de publication: 2021-09-24
- Langue: Anglais
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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Prix courant: 22,97$ ou 1 crédit
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Auteur(s): Greg Nanigian
- Narrateur(s): Graham Rowat
- Durée: 3 h et 48 min
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Narrateur(s): Graham Rowat
- Durée: 3 h et 48 min
- Date de publication: 2020-12-29
- Langue: Anglais
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....
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Prix courant: 14,47$ ou 1 crédit
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The Leader's Bookshelf
- Auteur(s): R. Manning Ancell, ADM. James Stavridis USN - Ret.
- Narrateur(s): Bob Souer
- Durée: 8 h et 58 min
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For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.
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Excellent resource
- Écrit par Matthew Eaton le 2019-04-05
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The Leader's Bookshelf
- Narrateur(s): Bob Souer
- Durée: 8 h et 58 min
- Date de publication: 2017-09-26
- Langue: Anglais
- For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits....
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Prix courant: 20,04$ ou 1 crédit
Prix réduit: 20,04$ ou 1 crédit
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Auteur(s): Chris Farrell
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
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The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
- Date de publication: 2009-12-22
- Langue: Anglais
- As a once-in-a lifetime downturn continues, trusted finance reporter Chris Farrell explains that there is a silver lining to this cloud....
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Prix courant: 21,02$ ou 1 crédit
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Business Writing for Dummies
- 3rd Edition
- Auteur(s): Natalie Canavor
- Narrateur(s): Romy Nordlinger
- Durée: 18 h et 18 min
- Version intégrale
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The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.
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Business Writing for Dummies
- 3rd Edition
- Narrateur(s): Romy Nordlinger
- Durée: 18 h et 18 min
- Date de publication: 2021-04-23
- Langue: Anglais
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The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Auteur(s): Shep Hyken
- Narrateur(s): Timothy Andrés Pabon
- Durée: 4 h et 41 min
- Version intégrale
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Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Narrateur(s): Timothy Andrés Pabon
- Durée: 4 h et 41 min
- Date de publication: 2018-11-13
- Langue: Anglais
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This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers....
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Prix courant: 22,26$ ou 1 crédit
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Auteur(s): Eric Berridge
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 13 min
- Version intégrale
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Au global
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Performance
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Histoire
Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 13 min
- Date de publication: 2017-06-29
- Langue: Anglais
- Customer Obsessed looks at customer experience with an eye toward business transformation, providing high-level insight into each business element that affects that experience....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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