Science Communication

Though fashions may change, certain things never go out of style - like your favorite little black dress that can take you from a business meeting to a dinner party to a night on the town. But what makes it work is not the dress; it's how you present yourself while wearing it. A woman who is polite, well spoken, gracious, charming, and thoughtful is always welcome - though such women appear to be in short supply these days!

What if animals and humans could speak to one another? Tom Mustill—the nature documentarian who went viral when a thirty-ton humpback whale breached onto his kayak—asks this question in his thrilling investigation into whale science and animal communication.

Una de las habilidades más necesarias que todos debieran desarrollar es la de influir en los demás. Ya sea que trates de cerrar un negocio, una venta millonaria o simplemente intentes alentar a tus hijos o a un amigo a ser mejores, lo cierto es que si careces de la capacidad de influir no podrás convencer a nadie, ni siquiera a ti mismo. Si aprendes a transmitir tus ideas de la manera adecuada, descubrirá ante ti el tesoro de la conciencia a la que podrás ayudar y motivar para lograr tus mayores sueños.

In The Power of Saying No, award-winning professor and researcher Vanessa Patrick delves into the new science of saying no. She introduces the ground-breaking concept of "empowered refusal"—a proven framework for saying no that puts you in charge of your life—and reveals some surprising secrets about the power of the word no.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

We’ve all been around those people who can leave us feeling drained after an encounter with them. Some people can leave us feeling agitated or annoyed or even just feeling really bad about ourselves. The most important thing you need to understand when dealing with someone like this is that their behavior toward you has nothing to do with you, and more often reflects their inner mental and emotional state. Identifying their harmful behavior is the first step to minimizing their impact. You might not be able to change what they do, but you can change what you do with it.

In 1994, Dr. John Gottman and his colleagues at the University of Washington made a startling announcement: Through scientific observation and mathematical analysis, they could predict, with more than 90 percent accuracy, whether a marriage would succeed or fail. The only thing they did not yet know was how to turn a failing marriage into a successful one, so Gottman teamed up with his clinical psychologist wife, Dr. Julie Schwartz Gottman, to develop intervention methods.

It’s a truth universally acknowledged that terrible apologies are the worst. We’ve all been on the receiving end, and oh, how they make us seethe. Horrible public apologies—excuse-laden, victim blame-y, weaselly statements—often go viral instantaneously, whether they’re from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better?

Este audiolibro es la recopilación de las mejores técnicas y consejos que Teresa Baró ha ofrecido durante más de veinte años a miles de mujeres profesionales y directivas de todos los ámbitos. Aquí tienes herramientas prácticas para detectar tus barreras psicológicas y creencias limitantes y conocer tu propio estilo de comunicación. Te darás cuenta de que, en gran medida, tu futuro profesional está en tus manos: tú decides dónde quieres llegar y sabrás cómo conseguirlo. Las palabras y frases que utilizamos, el uso de la voz y del lenguaje corporal condiciona la imagen.

The best introduction to biologist Jeremy Griffith's world-saving explanation of the human condition! The transcript of acclaimed British actor and broadcaster Craig Conway's astonishing, world-changing and world-saving 2020 interview with Australian biologist Jeremy Griffith about his book Freedom: The End of the Human Condition which presents the completely redeeming, uplifting and healing understanding of the core mystery and problem about human behaviour of our so-called good and evil-stricken human condition.

Power and Persuasion stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy.

Many people struggle to have honest conversations about race, even those who consider themselves allies or identify as anti-racist. For anyone who wants to have better, more productive discussions, Courageous Discomfort is an empowering handbook that teaches you how to do just that. In these minutes, authors (and best friends), Shanterra McBride, who is Black, and Rosalind Wiseman, who is white, discuss their own friendship and tap into their decades of anti-racism work to answer the 20 uncomfortable-but-critical questions about race they get asked most often.

In this classic trilogy, a mysterious disease strikes millions and drives them to attack, overpower, and infect. Others continue to mutate, becoming horrific monsters. In a dying America, survivors ranging from soldiers to scientists to average people struggle on the razor's edge of survival. Each must ultimately choose how far they’ll go to survive and what they’re willing to lose to save humanity. This is a brutal vision of the apocalypse like no other. Will humanity survive the end of days?

Utilize the most interesting, shocking, and counterintuitive findings in psychological science to simply make people want to be around you. The Science of Likability takes over 60 seminal, scientific, and psychological studies, and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Learn how to take advantage of people's memories for your sense of charm; the power of equity in relationships and friendships; a literal formula for "friendship chemistry"; and so much more!

How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement.

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

In Talk, Brooks shows why conversing a little more effectively can make a big difference in the quality of our close personal relationships as well as our professional success. Drawing on the new science of conversation, Brooks distills lessons that show how we can better understand, learn from, and delight each other.

Neste livro Schopenhauer apresenta 38 estratégias sobre a arte de vencer um oponente num debate, não importando os meios, utilizando a maior ferramenta que possuímos; a palavra. É possível recorrer a estes estratagemas, lícitos e ilícitos, para 'obter' razão, e defendê-la quando ela estiver do nosso lado ou conquistá-la quando estiver do lado do adversário. Com frieza classificatória, Schopenhauer indica 'os caminhos oblíquos e os truques de que se serve a natureza humana em geral para ocultar seus defeitos'.

Why Men Don't Have a Clue and Women Always Need More Shoes takes a look at some of the issues that have confused men and women for centuries. Using new findings on the brain, studies of social changes, evolutionary biology, and psychology, the Peases teach you how to make the most of your relationships, or at least begin to understand where your partner is coming from.