Self Marketing

Most sales training programs offer the same old pointers: Always be closing, keep it simple, stupid, and ask for referrals. You know these clichés. Selling Is So Easy, It's Hard is the first program to focus on the 77 correctable selling mistakes that novices and veterans make. Without conscious awareness, these errors, snafus, miscues, and blunders keep the typical seller from earning at least 25% more business.

It has never been easier to publish a book, but with so many options, it can be hard to know whether writing advice is good or bad. So we decided to write a book to help authors navigate their publishing adventures. Your Self-Publishing Questions Answered is based on overwhelming data and analytics: 1,000-plus questions from our author members, 2,000-plus ALLi blog articles, 400 ALLi podcast episodes, our 24/365 Facebook community where members ask questions daily, and input from our world-class advisors from every corner of the publishing industry.

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

As a salesperson and sales manager, you know that it's harder to sell in tough times - whether it's a global pandemic, recession, or industry-wide challenge. But somehow there are always successful "tough-timers" that not only survive but thrive through tough times. What do they have - and what do they know - that keeps them on top?

Ask better questions, and you will get better results. Top business coach Mark Moses has identified four critical questions every business leader should explore on their journey to business and life success.

Are you ready to heal the trauma of your past? In this audiobook, you will: Discover a path to beginning the healing process, discover the most powerful tool you can use to let go of your past, find that this is your opportunity to begin letting go of former trauma and the damage it is doing to you, discover that your past doesn't have to limit your future, discover that you are a person of worth that doesn't deserve to suffer, and find a way to finally begin the healing process you deserve. This journey can work for you even if you are struggling to get out of bed every day!

Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.

The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.

The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process. This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies, as well as how to build and nurture relationships online.

At the root of all creative expression is a deep, inborn, and very human desire to be heard and understood. Ask yourself this simple question: why write at all? Once you've managed to answer this question for yourself, you'll have found something that will be incredibly valuable to your writing career, wherever it takes you: your purpose. Tapping into the deep roots of why you are compelled to write at all is a brilliant way to unlock your true motivations and your ultimate reason for writing.

This sleep learning program was designed to assist the listener in gaining beliefs and behaviors related to sales success such as confidence, charisma, creating repeat customers through positive relationship building, and closing the deal with win-win outcomes.

The most successful football teams rely on a playbook, and plays can be simple or complicated. You can run the ball between the tackle and the guard or straight up the middle - or you can try a flea flicker or double reverse. Some of the best coaches script their first 10 or 20 plays to include a mix of simple and complicated plays. Sales involves similar steps, but you must master a series of processes within the framework of relating, reasoning, and resolving to get results.

Are you a self publisher? Are you finding that no matter what you do you just cannot get your book to sell? The Self Publisher Bible "Hints and Tricks of The Trade" is an E-Book filled with the secrets that the Multimillion Dollar publishers have kept secret from the Self Publishing Author. Learn the same techniques of Self-Marketing that the top Publishing Marketers use and finally sell your published books at the volume you had expected when you first published.

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.

The Hypnotic Salesman is the culmination of over a decade of research into why some people seem to be able to sell anything to anyone and in doing so attract into their lives absolutely anything they desire. On this short audio course you will learn truly amazing persuasion skills and techniques to get what you want, everyday and with anyone.Learn about the power of emotional trigger words, and how you can make people feel not just listen.

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us - and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot awake? Building on Bedrock will help answer that question. This book focuses on when you should take the leap and whether entrepreneurship is even the right thing for you. Based upon research, but told through the stories of American businessman and entrepreneur Sam Walton and others, this book discusses the who, what, when, where, how, how much, and why of successful entrepreneurs.

When you're new to the industry, you don't know what you don't know. You're excited to do the dang thing, and guess what? Excitement can be one of your most powerful assets! When we get too wrapped up in facts and information, we can easily overthink things and lose confidence. I will give you two business basics and a bonus tip that will get you into daily activity and create a foundation for your new business.

How did a shy girl from humble beginnings go from being frozen in fear for six years in her network marketing business to reaching top one percent status in her MLM organization? Michelle Cunningham made one strategic shift in her nearly non-existent direct sales business that completely changed the trajectory of her life. In this book, you’ll learn the exact words Michelle used to sell to a perfect stranger, recruit her first new team member, and then turn her team members into successful leaders.